How to make time to create YouTube videos when you have a crazy schedule

How to make time to create YouTube videos when you have a crazy schedule

About a month ago, someone on Facebook asked how they could create videos consistently when their schedule was out of control. This person was a student who was juggling classes and work, but this pertains to entrepreneurs too. I gave her a short, simple answer, but I wanted to go into more detail about it here. Here’s how to make time to create YouTube videos when you have a crazy schedule.

How to make time to create YouTube videos when you have a crazy schedule

The easiest way to create videos consistently for YouTube is to have batch days. If you don’t know what batch days are, it’s when you group similar tasks together so that you’ll get things done faster and more efficiently.

Even though I haven’t created videos in a while, I want to share how I batch tasks. This even works for when I’m working on my client’s videos. Pay attention, because if you want to save a lot of time and be more efficient this is for you.

Planning

Before you hit record, plan your videos in advance. If I’m creating a video or even a blog post, I already have a list of titles to choose from. In fact, I have a list of a year’s worth of blog posts and video ideas (I thought I was going to start creating videos, so I already started planning them).

Preparation is the key to everything. Here’s the easiest way to create a list of video content ideas.

 

Planning

 

01 Braindump everything

If you just start out making a list of ideas, it can be too much. Before you start brain dumping all the things you want to create, first start with categories. Come up with 3 to 6 categories that you want to stick to for your videos. For example, if you’re a coach for entrepreneurs maybe you want to stick to motivation, productivity, and planning. If you’re a fitness vlogger you could create videos that pertain to food, fitness, and motivation.

Once you create your categories, then start listing ideas for each category. Let’s use the fitness vlogger as an example. Under the category of fitness, you can list:

  • 5 ways to a smaller waist
  • My gym routine
  • Get rid of those chicken wings
  • How to stretch before you exercise

The fewer categories you have, the more you have to braindump because you’re creating a year’s worth of content. If you only have 3 categories, and you’re making 1 video a week, then you would have to create 13 ideas for each category. 6 categories would make 9 ideas for each category.

02 Create an editorial calendar

Now that your list is ready, you can create an editorial calendar. You can write out which video you want to create for each week. If you don’t have time to plan out too far in advance, then at least do a month. 1 month should equal 4 or 5 videos if you’re creating 1 per week.

You can also look at your schedule and find a 2-hour time block so you can start recording. If you’re creating short videos, you should be able to record 4 videos back to back. I’ll get into this more after we finish planning. Continue reading “How to make time to create YouTube videos when you have a crazy schedule”

Am I ready for a Web Designer?

Am I ready for a Web Designer?

Am I ready for a web designer? If you’re wondering if you should hire a web designer, there are a lot of things to consider. If you’re doing things on a whim because everyone has a website, just know there are things web designers have to consider before they even start designing your site. In this post, I’m going to cover everything you need to prepare before you hire a web designer. If you don’t have this stuff ready, then it could put your website launch on hold.

Everything you need to prepare before you hire a web designer

It’s mine!

I want to hope that you’re not starting a business on a whim, but you probably don’t want to hear that from me right now. Before you start a website, you should already have a foundation for your business. Here is a list of questions that you should have an answer to before you start your web design project.

  • Do you have a business name?
  • Can you tell me who your target audience is?
  • Do you have a host and domain ready for your website?

Once you’ve cleared this first level, then it’s on to the next.

Have your copy ready

Now it’s time to think about the copy (aka the words and what/how you want to convey them) for your website. You can hire someone to do this for you or you can do it yourself. I write the copy myself for my website, but if I had to do it all over again or if I get a chance to rebuild my website, I would definitely hire someone to do it for me. I find writing copywriting very time-consuming. Not only that, but I’m sure a copywriter would do a way better job than I’m doing.

If you’re going the DIY route, then I suggest doing everything in a Google Doc. You can create a separate document for each page. Here’s a list of pages that you will need on your website:

  • Home
  • About
  • Contact
  • Services
  • Each individual service
  • Products
  • Each individual product
  • FAQ

Once you have all the copy written for your pages, then organize them into a folder.  When you hire a web designer, you can just share the folder with them.

On Wednesdays We Go Rogue

Continue reading “Am I ready for a Web Designer?”

How to brand your Instagram feed

How to brand your Instagram feed

If you have an Instagram account, you know how important it is to have a great feed. It’s like the homepage of your Instagram account now. For me, Instagram was the hardest part to brand for my business especially since I always wanted to try something new. If you’ve been following since the beginning, you’ll see how much my Instagram has evolved. I’m going to tell you my secret on how to brand your Instagram feed so that you can have more time to focus on other aspects of your business.

How to brand your Instagram feed

First, I’m going to tell you about my struggles with Instagram. As a graphic designer, I thought I had to showcase my skills, so it started off as an account for my business. I was using my brand colors as overlays on my images, but I wasn’t satisfied with the overall look of my feed.

Then I started using my brand colors as backgrounds and then added pictures of myself because no one wants to buy from someone they know nothing about. Also, I started showcasing my portfolio, but those portfolio pieces didn’t fit my own business brand.

In the end, I hated the way my Instagram feed looked, so I started experimenting with photo images only. I totally went rogue because I still couldn’t find what I wanted, but it helped a lot in knowing what I liked and didn’t like. Just posting on Instagram itself helped me develop my style and voice, but having less time made me really buckle down and create a theme for my feed.

You can check out my Instagram here.

Paigon's Instagram

Voice

Like with everything in life, it took a lot of practice for me to find my voice. Just like with my blog posts, I had to reprogram myself to write in a more casual style. Basically, I try to write the way I talk to people in real life vs how I write an essay for a school or work project.

It’s hard, but I pushed myself to create an Instagram post every day, well now every weekday. If you’re having trouble finding your brand voice, just write the way you talk. You shouldn’t try to pretend to be someone else in real life anyway.

Images

Your image style should be consistent. I never had an issue with this because I Photoshop all my images to have the same style, even the photos I take of myself. When I photoshop my images, I like to brighten up my images, add contrast, and lower the saturation a little. I also like to stick to black, white, and the teal-ish color I use for my brand.

As long as you stick to a style, your theme will look professional. For example, Boryana Kolf likes to use a color theme for her feed. I love the images she chooses for her colors. If you’re not following her on Instagram, you should because she gives great Instagram tips.

 

Another way to stay consistent is by content. Jackie Kossoff is based in L.A., so she likes to use photos from L.A. in her feed. The one thing that always stands out for me in her feed is her ‘Food for Thought’ posts. They are always pictures of food and include tips on upping your social media game.

 

View this post on Instagram

Food for Thought: Are all the pieces of your marketing strategy working together cohesively? Social media is amazing on its own, but it can bring even greater results when integrated with website and email marketing! ⠀ ⠀ I’m currently running Facebook Ads for one of my clients who just launched her new signature program. She started out with 0 subscribers, and now she’s set to build her list to 100 people by the end of week one! ⠀ ⠀ Just imagine the impact you could have if you grew your list by 100 people each week. That’s over 5,000 people per year! ⠀ ⠀ If you’re ready to build a sustainable marketing strategy for your business, visit the LINK IN MY BIO and download my FREE 6-Figure Roadmap for Transformational Coaches!! ⠀ ⠀ How do the pieces of your marketing strategy work together to grow your business?⠀ ⠀ ______⠀ ⠀ #foodforthought #facebookads #dessertporn #chocolatecake #digitalmarketing #marketingstrategy #emailmarketing #contentcreator #contentmarketing #growyourbusiness #marketingtools #marketingtips #growthhacking #freebies #linkinbio #wellpreneur #transformational #transformationalcoach #lifecoaching #relationshipcoach #changetheworld #liveyourbestlife #socialmediatips #socialmediastrategy #entrepreneurwoman #businessgoals #girlbosslife #empoweringwomen #entrepreneursofinstagram #youngentrepreneur

A post shared by Jackie – Marketing Strategist (@jackiekossoff_la) on

 

Instagram templates are the easiest way to brand your feed

I had to take like 3 weeks off from Instagram because I became too busy with client projects and my own business projects. Even though I really disliked Instagram when I first started, I fell in love with interacting with people. Who knew I would have so much fun with it?

On Wednesdays We Go Rogue

Continue reading “How to brand your Instagram feed”

What should you put in your YouTube description?

What should you put in your YouTube description?

Are you typing in a description for your YouTube videos? If not, you definitely should be. Why? Because it’s important for SEO (Search Engine Optimization). It helps your videos get in front of your target audience. As an added bonus, you can also add important links and information to your description.  So what should you put in your YouTube description?  Keep reading to find out and I’ll also show you the easy way to add all the information you want to put in your description and never have to think about it again.

What should you put in your YouTube description

The #1 thing

The first 2 sentences in your description should be relevant to your video. These sentences are important for SEO. Because of this, you should create sentences that include the keywords that your target audience is searching for. For example, if I was creating a video on branding specifically for YouTube, I would write something like:

Are you an entrepreneur who wants to attract their target audience on YouTube? Check out this video on how to brand your YouTube channel to look like the AUTHORITY in your niche.

This sentence has all the keywords I need. I’m targeting entrepreneurs and the video is about ‘how to brand your YouTube channel’. You can get even more specific than this depending on your audience and what your goals are. For example, if I’m targeting female entrepreneurs, I would add that instead of just entrepreneurs.

Utilize the default

After the first 2 sentences, you should put in other information that is helpful to your audience or links that you want your audience to click on. Here is a list of items that you can add to your description.

  • Links to your opt-in or freebie
  • Affiliate links
  • A link to your Facebook group
  • Subscribe link
  • Email newsletter link
  • Links to your social media channels
  • An about you section

If you’re going to reuse the same information in your description, then you should create a default description. This will automatically add the information to your video every time you upload a new video. This is what I do for my videos and also my clients’ videos. The first 2 sentences are the only sentences that change in the description.

Brand Your YouTube Channel opt in

Here’s an example of my default description:

Continue reading “What should you put in your YouTube description?”

Video Editing and Design for Sophie VL

Video Editing and Design for Sophie VL

Yay, I’m excited to post my first portfolio for video editing! Here’s the video editing and design for Sophie VL.

Video Editing and Design for Sophie VL

Overview

Sophie VL is a business coach who helps overwhelmed entrepreneurs grow their online business and ditch the plan B.

YouTube Videos

Sophie creates consistent videos every Tuesday and Thursday, so I edit 2 videos a week.

Color Correction and Lighting

The first thing I do for any video is a color correction and adjust the lighting. Before I start any project, I send a questionnaire to my clients. From that questionnaire, I take into consideration the style that the client likes, their brand, and their content when deciding on lighting and color.

 

Before

Video Editing and Design for Sophie VL Before color correction

After

Video Editing and Design for Sophie VL after color correction

Editing and cuts

This is all dependent on the client. At the beginning of the project, there were a lot of jump cuts and heavy editing when there were mistakes. Sophie didn’t care too much for having a lot of edits and cuts, because she wanted to keep things natural.

Before

 

After

Channel Manager

I’m actually the channel manager for Sophie VL. I upload videos, research titles, and tags, schedule the videos and create the end cards for the videos. Sophie only has to concentrate on creating awesome content. Continue reading “Video Editing and Design for Sophie VL”

How to record better YouTube videos

How to record better YouTube videos

As a video editor, it’s my job to make you look good. That makes sense right? I mean, your success equals my success too. Because I get the raw footage of your videos, I see your best and your worst  (don’t worry, your secrets are safe with me). I know how nerve-wracking it can be to be in front of a camera, so I think being prepared and knowing what to do on camera will definitely help make your videos look better and the editing process easier. If you want to learn how to record better YouTube videos, here are the 5 mistakes you’re making when recording a video.

 

Secrets

How to record better YouTube videos

01 Slow it down

Talking too fast. This is a nervous habit. I’m guilty of this too! When you talk too fast, you tend to run your words together. It’s also not flattering to your audience. If you edit your own videos, you’ll also see that it’s hard to edit out mistakes because words will get cut off or force you to keep parts that should have been edited out.

If you’re nervous, stop and take a breath. Those pauses will be edited out anyway. If you’re still nervous, just stop recording and do a dry run. Usually, if I’m nervous, it’s because I’m not prepared so I like to practice and be aware of myself. When I say practice, don’t just read through what you want to say. You have to practice like it’s real. If you practice at 50%, then the real performance will be 50%. Always practice at 100% so you’ll do it naturally at 100%.

 

02 And cut

Just like talking too fast, you need to take a break between thoughts. I have a client who goes from one thought to another without pausing. When you keep plowing through your thoughts, you’re bound to make mistakes and get flustered. You might think that you’re doing a good job because you know your subject and you’re finishing your video quickly, but it doesn’t look good on camera.

It’s kind of like singing. Professional singers don’t just randomly take breaths during a song. If they did, they would destroy the rhythm of the song. Same thing for acting. You don’t see them taking random breaths during a scene. It would be distracting. Well, that’s exactly what happens when you plow through your words.

When you keep talking without pausing, you start randomly taking breaths, or worse, swallow because your mouth is dry, and keep going. When it comes to editing, it’s hard to edit out these random breaths and swallows if you keep talking without a break. Instead of being like the energizer bunny (do you remember him, he just keeps going and going), take a breath, regroup, and then finish your thoughts. It’s all about looking natural on camera.

 

Energizer bunny

 

03 Being too perfect

No one likes making mistakes. We all want to put our best face forward. No one wants to show their worst side, but in this case, do it. I’m here to edit them out. Even celebrities make mistakes. Do you think they can act out their character perfectly on screen? No, they get to have do-overs. That’s how we get to watch awesome bloopers.

bloopers

Your main focus should be knowing your subject and being natural. Even though your audience will likely fall in love with you because they want to emulate you or you’re helping them with your content, they still want you to be human just like them. Continue reading “How to record better YouTube videos”

How to add a channel manager to your YouTube Channel

How to add a channel manager to your YouTube Channel

What’s a Channel Manager? Well, it’s someone that you add to your channel who manages your YouTube channel. This is a great option for Vloggers who want someone to do all the things for them on YouTube without giving them ‘Owner’ status. As a channel manager for my clients, I upload and schedule videos, add thumbnails, write in the description and tags, and add end cards to videos. All my client has to focus on is creating the content. Here’s how to add a channel manager to your YouTube channel.

How to add a channel manager to your YouTube channel

01 Login to your account.

02 Under your icon, in the top right, go to settings.

 

How to add a chaHow to add a channel manager to your YouTube Channel -Channel iconnnel manager to your YouTube ChannelHow to add a channel manager to your YouTube Channel - settings

 

03 You’ll automatically be in the account section, but just in case, go to account.

 

brand your youtube channel email header

Become an AUTHORITY in your niche and get more subscribers now! Stand out online and learn how to brand your YouTube channel in this 5-day email course. You'll also be subscribed to 'On Wednesday, We Go Rogue' and get access to the Go Rogue Library.

 

04 Under account, go to the bottom of the page and click add or remove managers.

 

How to add a channel manager to your YouTube Channel - account

 

05 You should see a blue button labeled ‘Manage Permissions’. Continue reading “How to add a channel manager to your YouTube Channel”

How long should your YouTube video be?

How long should your YouTube video be?

How long should your YouTube video be? When you’re thinking about the length of your videos, you have a lot of factors to consider. Is it a live video or edited content? Are you a beginner or a veteran video blogger? Who’s your audience? Because of all these factors, the answer will be different for each person. That’s why this post is dedicated for entrepreneurs and vloggers who are just getting started on YouTube.

How long should your YouTube video be?

What does your audience want?

The number one thing to consider is your audience. Why is your audience watching you on YouTube? This may depend on your content, but if you don’t have an audience, you have to think about who you want to watch your videos.

You don’t want to build a list of random subscribers because that would be useless to you. If you’re an entrepreneur, you’re basically on YouTube to market and make money, so you should keep who your target audience is in mind. Everyone else who subscribes is a bonus or a future client because you never know.

Let’s say your target audience is entrepreneurs who are moms. They have busy lives because they’re balancing their business, their family, and their personal lives. If they’re going on YouTube, they’re searching for the shortest video that can help them. I’m the same. If I go on YouTube to search for something, I always choose the shortest video.

If you’re a beginner creating content, basically you should be asking ‘Does my target audience have time for this?’ If you don’t know, then research other YouTube videos  (competitors in your niche, because every genre is different) and see what they’re doing. While you’re researching, check how many subscribers they have. If it’s a big number, check how many videos they’ve created and then look through their middle videos because we all know the first videos we create are not great and with their newer videos, they can get away with creating longer content if they have a huge following of loyal fans.

 

GO ROGUE X GET ACCESS TO THE YOUTUBE VIDEO SCRIPT

Get weekly YouTube, branding, Wordpress, and business tips and VIP discounts and promotions delivered straight to your inbox along with access to the Go Rouge Library. 

Continue reading “How long should your YouTube video be?”

Why you should create a script for your YouTube videos

Why you should create a script for your YouTube videos

Should you create a script for your YouTube videos? The short answer is yes. The long answer is also yes. If you’re not creating scripts for your YouTube videos, then you’re not being efficient. If you think about it, every content has a script. TV shows, movies, news programs, interviews, radio shows and blog posts have scripts. This blog post has a script too. The script for this post is the outline I create before I start the rough draft.

I’m not telling you to write out a whole play. Just at least have an outline of what you’re going to talk about in your video. Here are the reasons why you should create a script for your YouTube video and how you’ll create awesome YouTube videos every time.

Why you should create a script for your YouTube videos

Saves time and energy

For me, this is the number 1 reason you should create a script for your YouTube video. You save so much time and energy. This is why I create an outline for everything I do. Whether that’s writing a blog or giving a presentation, I have one prepared in advance.

For a script, I would recommend having a template so that you can use it over and over again. We’ll go over this rinse and repeat method later because you’re not creating a template with the same exact words, unless you have some signature line you want to use over and over again, like ‘This is Paigon signing off with the Natasha Lane Design Co. daily report. Until the next time’. Cue cheesy wink and finger-pointing. That would be hella awesome!

When you create a template for your script, you’ll just create an outline of what you need for your video, but you’ll still have to think of new content every time.

Building a brand

When you create a script, you’re actually helping to form your brand (Ah, everything relates back to branding *wink wink*). By creating a script, especially if you have a template, you’re creating consistency in your video. Even though the content is different in every video, you’re still keeping elements of your video consistent.

When you create consistency within your script, your audience will know what to expect when you release your videos. It’s kind of like watching those Marvel superhero movies. First, something bad will happen, maybe a villain origin story or a revenge plot, then the superhero (a male lead) will be born or face some adversity to ‘supposedly’ become stronger, and then the superhero beats the villain.

*Warning, useless rambling that has nothing to do with the blog post* Can we take a moment to realize that all the superheroes are men and that the character, Black Widow, played by Scarlett Johansson is only a normal woman. If a normal woman can keep up with superheroes, then how awesome would a female superhero be. If I had my way though, I would create a female super villain character with awesome character development. Maybe like a female version of Lex Luthor.

*Getting back on track*

Every television show, live or scripted, follows a format, and we the viewers expect it. It’s part of the brand created for that show. As someone who’s creating video content consistently, you should treat your channel like a real television station. This alone will help you stand out from other channels who are creating random things and don’t have any type of format.

How to create a script for your YouTube videos

When you’re thinking about creating a script or template for your script, you need to keep it simple. All you have to do is think of the important aspects you want to add to every video. Don’t think about the actual content, but make sure you have a beginning, middle, and end. If you create content without a beginning, middle, and end, you still have content, but it’s probably bad content. Here’s what you need to know to create a script for your YouTube videos.

 

GO ROGUE X GET ACCESS TO THE YOUTUBE VIDEO SCRIPT

Get weekly YouTube, branding, Wordpress, and business tips and VIP discounts and promotions delivered straight to your inbox along with access to the Go Rouge Library. 

Continue reading “Why you should create a script for your YouTube videos”

5 tips to keep your brand consistent

5 tips to keep your brand consistent

If you’re reading this, you already have a brand or you’re ready to start thinking seriously about it. Having a brand is all about building recognition and attracting your audience. So how do you become recognizable? Simple, you just have to stay consistent. Consistency is the easiest way to get people to recognize you and keep you memorable. Here are the 5 tips to keep your brand consistent.

5 tips to keep your brand consistent

01. Writings on the wall

No matter if you’re creating YouTube videos, blogging, creating content for social media, or just a business in general, you’re going to have to use text. The first tip is to always use the same fonts. You shouldn’t have more than 3 fonts unless your business branches off and each item has its own brand.

Unless your branching out, no matter what you’re putting out into the world, use the same fonts. That means using the same fonts on your Instagram graphics, website, worksheets, workbooks, YouTube graphics, blog graphics, ads, billboards, and so on. If you keep doing this consistently, your audience should be able to recognize your business by your font.

Note: If you create content for online and print use, then you might have 4 to 6 fonts. One set for online use and another set for print. Those fonts are based on legibility.

02. Don’t be every color of the rainbow

Unless your brand colors are every color of the rainbow, use only your brand colors. Like with your fonts, use them consistently on your social media graphics, YouTube thumbnails and videos, blog graphics, website, and so on. No matter what you create, if your audience repeatedly sees your content, they should know who it is.

For example, if you create a YouTube thumbnail and you use the same colors and fonts, then your audience should automatically think, ‘Oh, so and so just released another video, I should watch it’, without even looking at the YouTube channel name.

03. Image is everything

Photo images are also a part of your brand. Make sure you create the same style of images. The best example is Instagram. You’ll notice that the best accounts create a consistent theme. Those themes can be based on mood, colors, lighting, and/or focus.

I think you can get a little more creative with Instagram, but whatever platform you’re using, if you’re using images for your brand, make sure to keep the style consistent.

Want to find out more about branding photos? Click here to read 3 types of photos you can use to brand your business. Continue reading “5 tips to keep your brand consistent”