How to Choose a Color Palette for Your Brand: A simple way to think about color

Basic Color Meanings

Here are the meanings of a few basic colors. I’ve also created a resource section if you want to get more information on the meanings of these colors.

Red- Passion, Fire

Green – Nature, Money

Blue- Trustworthy, Loyal

Orange-Energy

Purple- Regal, Creative

Yellow-Bright, Happy

Pink-Feminine, Love

Black-Elegant

Brown-Serious

Breaking the rules of those color meanings

In the above section, I have listed the basic meaning of colors, but we have to keep in mind that colors mean different things in different cultures.  For example, in America, we wear black to funerals and have white wedding dresses. In India and China, they wear red to weddings. In South Africa and China, red is also worn to funerals. Some countries even wear white to funerals.

I just wanted you to keep in mind that color means different things to different people, so you should keep your target audience in mind when you are creating your brand.

Limit your color palette choices

When you’re choosing your colors for your brand, make sure you don’t go overboard. Try to limit your primary color palette to 3 colors. Having so many colors makes a brand look unorganized.

Also, when you’re choosing colors for your logo, try not to choose so many colors. When you look at the logos for UPS, Target, Starbucks, McDonald’s, Walmart, Chipotle, and FedEx, notice that they only have 1 or 2 colors in their logo.

Expand your color palette choices

On the other hand, if you’re trying to attract children, the more colors the better. Toys R Us uses more than 2 colors in their logo. The number one key in determining your color palette is your audience, so if your audience loves a variety of colors then go for it.

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What if you can’t limit your colors?

If you have a lot of color choices in mind, then create a secondary palette. I’m not saying go crazy choosing colors, but it does give you options for creating graphics for your brand when you’re marketing.

Resources

http://www.elleandcompanydesign.com/blog/color-palette

https://www.helpscout.net/blog/psychology-of-color/

http://www.creativebloq.com/branding/choose-colour-logo-design-8133973

 

-Paigon | Natasha Lane Design Co.

 

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