Can't afford a logo? Tempory ideas until you can get one

I saw a question about how to get a free logo. A lot of people (non-graphic designers) answered use Canva or go to Fiverr.

I don’t believe in cheap logos

I am not a big fan of Fiverr. They say for $5 you can get a logo. I’m here to tell you that you get what you pay for. A logo is something that might be associated with your company forever. Not only that, if it’s sub par, it reflects on your business. I know I would never buy from or even stay on a website that looks like it’s poor quality. It makes the business and site look unprofessional, cheap, and inexperienced.

Type it out for now

If you have a business or blog that you want to launch, type out your business name for now. Save your $5, this is free.

Fonts

There are plenty of free, beautiful fonts to choose from. In fact, if you have the $5 invest it in a beautiful font.  Here are a list of sites you can find fonts, free and on the cheap.

SEO

The other reason I suggest using a font is because of SEO. If you use an h1 tag for your business name, it’s good for SEO. If you don’t want to use an h1 tag, just know that h1 will rank highest about the header tags. This means that h1 is the highest, and h6 is the lowest. If you don’t like the size of the h1 tag, then adjust the style using CSS.

Note: If you don’t know what h1-h6 tags or want to learn basic HTML read this post.

Logo -can't afford

Should I use Canva?

This question was a big deal for graphic designers trying to answer this question. All of them said no. Even I said no, and suggested that the person uses a font instead.

Reasons for saying no

My biggest reason for saying no is because a logo is supposed to be scalable. No matter how big or small the logo is, it has to be visible. So whether it’s on a clothing tag, business card, or billboard, it has to be legible. What’s the point of having a logo if people can’t see it?

The next reason why I’m opposed to it is that Canva is a free program that can be used by anyone. This means that other people could have the same logo design as you. Logos were meant to be original. When I think of a logo, I think of it as the signature of the brand. When your customers see your logo, they should recognize who you are. They can’t do that if your logo is just a copy of another business’ logo.

Brand Your Own Biz

Reasons for saying yes

I know what it’s like not to be able to afford what I want. Because of this, I say go ahead. I’m a flexible person who likes a challenge.

If you’re going to use Canva, make sure you watch out for the dimensions of your image. You’re going to put this on your website, so make sure it looks good on a desktop computer, laptop computer, tablet, and mobile phones. If you don’t care that your website is responsive, then make sure it looks good on the device you want it to be viewed on.

Let me know if you found this helpful, or if you have any more questions.

 

-Paigon | Natasha Lane Design Co.

 

Newsletter

Can't afford a logo? Tempory ideas until you can get one Can't afford a logo? Tempory ideas until you can get one Can't afford a logo? Tempory ideas until you can get one

Similar Posts

Start Your Own Business: There’s no such thing as being perfectly prepared

Start Your Own Business: There’s no such thing as being perfectly prepared

Start Your Own Business, why I wasn’t sure about taking the leap

If you’ve read my bio or previous blogs, you know that I have never thought of owning my own business. It’s something that I was against. I thought it was too much work.

Then I changed my mind. There was nothing stopping me, and as a designer, I don’t really need a lot of money to start. It took me about 3 months to decide and then actually launch my site.  Read More “Start Your Own Business: There’s no such thing as being perfectly prepared”

Photos you can use to brand your business
· ·

Photos you can use to brand your business

A lot of people don’t know that photographs are part of branding. When you’re adding photos to your website and social media accounts, it’s important to make sure they match your brand style, so your audience will become more familiar with your brand. If not, then it would be hard to recognize your brand from any other account, and you want your account to be recognizable and attract your audience. Here are 3 types of photos you can use to brand your business. Read More “Photos you can use to brand your business”

Should you invest in branding your business (advice for content creators and coaches)

Should you invest in branding your business (advice for content creators and coaches)

Should you invest in branding your business? Branding your business is important if you want to build a profitable business. Even though I say this advice is for content creators and coaches, this can be used for anyone who wants to start a business. If you’re interested in entrepreneurship, then keep watching to find out if you should invest in branding your business.

Read More “Should you invest in branding your business (advice for content creators and coaches)”
How to launch your online business for under 200 dollars

How to launch your online business for under 200 dollars

People are under the misconception that it costs a lot of money to start a business. This depends on your definition of ‘a lot of money’ and your business idea. If you’re starting off online, it’s way easier to start a business. In this post, I’m going to explain how to launch your online business for under 200 dollars.

How to launch your online business for under 200 dollars:

You need something to sell

The first thing you need is something to sell. Not just anything, but something that people actually want. This can be either a service or a product. When I say product, I mean digital product. Physical products will cost money to produce, so I won’t include them in this post. Read More “How to launch your online business for under 200 dollars”

Create the perfect YouTube Channel Banner
·

Create the perfect YouTube Channel Banner

YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business. The first step to branding your YouTube channel and creating a personal brand is to update your YouTube channel art, also known as your YouTube channel banner. Keep watching to get tips on how to create the perfect YouTube Channel Banner.

How to create the perfect YouTube Channel Banner

In this super short blog post, we’re going to talk about designing your branded YouTube channel art. This’ll be short because it shouldn’t be complicated. You just need to treat your YouTube channel like your own television show.

So we’re going to talk about what to add to your YouTube channel art and how to brand it.

YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business. 

The info

First, we’re going to talk about what information to include on your YouTube channel art.

Like I said earlier, treat your YouTube channel like it’s your own show. That means, make sure you include the name of your show or business, what your show is about or who it’s for, and when your show airs so that people know when the new episodes come out.

Read More “Create the perfect YouTube Channel Banner”
What’s a Brand Style Guide
·

What’s a Brand Style Guide

One of the things I provide in my brand package is a brand style guide. I think it’s one of the most important things to provide to keep the brand uniform. Just in case I’m not available or needed as a designer for retainer, it’s the perfect way for clients to keep expanding their brand consistently.

What’s a Brand Style Guide

So what’s a brand style guide? It’s basically a manual for your brand. It’s a guideline for the design elements of your brand that showcase the mood and tone of the company.

Why is a brand style guide important? It’s a guide to keep your brand consistent. If I had to use one word to describe branding, it’s consistency. A brand style guide will help keep the brand uniform. If you’re planning on expanding, the brand style guide will be useful in creating new graphics and marketing that is consistent with the brand.

Your business bible

I like to think of the brand style guide as your business bible. It’s a reference and guide to keeping your brand style uniform. Even though you’ll have creative ideas of how you want to market your brand, the design elements will always be the same.

what's a brand style guide - Devil wears prada gif

For example, if you started off just blogging, but want to expand into creating videos, all you have to do is reference your brand style guide and use the same brand elements. No matter the content of the video, as long as the brand elements are the same your brand will be recognizable. Read More “What’s a Brand Style Guide”