My video editing process

My biggest goal when editing and creating designs for videos is to help you attract your dream audience and become THE authority in your field. When I first envisioned my video editing process for this service, it was geared towards YouTube, but I have since expanded to other social media. The clients that I’m currently working with wanted videos created for Instagram, Instagram stories, and Facebook, so I added those options into this package.

My other goal is to focus on adding lifestyle elements to videos for entrepreneurs. Why? Because your audience wants to connect with you and once they do, they’ll want to follow/subscribe to your account and stay updated. I don’t want you to create a one and done video (those videos people look for to learn something, and when they do, they leave your channel and forget about you). I want you to create an audience that is excited to watch your videos consistently. Now that you know my main goals, here’s what you can expect from my video editing package.

My video editing process

Doing the homework

Once you book my service, you have a little homework to do. The first thing I do when you’re booked as a client is adding you to a project in Asana. Asana is a project management system and it’s where we’ll be doing all of our communication (you’ll still get email notifications, but through Asana).

Don’t worry, it’s FREE and easy to use. I’ll assign you to your task (your homework) and you’ll also see where I am and when things are due for your project. This makes it easier to communicate and manage all our files.

After you get access to your project in Asana, you’ll see that you have a questionnaire to fill out. This questionnaire helps me figure out what style to edit your videos in, your branding, who your audience is, and so on. I need this completed before I start editing your videos.

Also, on the questionnaire, there’s a section that lets me know how you’ll deliver your videos. You’ll let me know if you use Dropbox, Google Drive, Onedrive or any other cloud storage you have. If you want me to upload your videos to YouTube, you can provide access to your login or you can add my email address to your account.

Once you finish the questionnaire, you just mark the task as completed in Asana. The next homework assignment is to give me your brand style guide or elements of your brand (if applicable).

Click here to read more about the client process.

Click here to learn more about Asana.

Editing the videos

Once your homework is complete, you can upload your raw footage to your cloud storage and give me access. I’ll then download your video and edit it using Adobe Premiere Pro. During editing, I’ll edit mistakes so you don’t have to worry about being perfect while recording your videos. I’ll also color balance and add graphics if needed.

If you’re creating videos on YouTube, I’ll also create the thumbnails for your videos. I’ll also use the elements of your brand to style your thumbnails if you already have a brand.

Note: When you’re recording your video, I prefer you record the sound separately, on your phone (they have apps for that) or an actual voice recorder, and send me the audio file. It’s not mandatory though.

Revisions and uploads

After I finish editing the videos and thumbnail, I will upload the finished project to either your or my cloud storage (I use Dropbox and I also have Google Drive). Then, if there’s anything you want me to edit, you’ll give your feedback through Asana. Once I receive your feedback, I’ll make changes and send the final project. If this is a YouTube video, you have the option of having me upload and schedule the video on YouTube. You also have the option of letting me add the titles and tags to the video.

Need tips on giving feedback, click here.

We can do it all over again!

My video editing package was created to be a monthly package. If you loved the ease of having me edit your videos, you can hire me on a monthly basis. This is for clients who consistently create video content.

Summary

Don’t have time to go through this blog and want the highlights? This is for you. Here’s my editing process simplified:

01. Turn in your homework so I can define your style.

02. Upload your video to your cloud storage and give me access.

03. I edit the videos and create thumbnails (if applicable).

04. I give you the edited videos and thumbnails.

05. You give feedback on the videos.

06. I edit the videos based on feedback.

07. You get the finished project.

Click here to view my video editing package.

Have you ever had your videos edited? Let me know how it went in the comments below.

-Paigon | Natasha Lane Design Co.

How to build your multimedia empire : Part 1: Getting over obstacles and making your mark

January 8, 2018September 14, 2018

Congrats! You already took the first step into creating your multimedia empire and that is seriously considering it. I don’t want to waste your time, so this post is geared to those who already have evergreen content (newsletters, blogs, etc.) or videos (YouTube, webinars, workshops, and live video tutorials) that they want to use to start building/expanding their audience. Here’s how to build your multimedia empire. Read More “How to build your multimedia empire : Part 1: Getting over obstacles and making your mark”

Business · Design Process · Multimedia

Branding and expanding your multimedia empire

January 15, 2018September 14, 2018

In part 1 of How to build your multimedia empire, I talked about fear, how to get over fear, content ideas, and outlining ideas. If you missed it, check it out here. In this post, I’ll be going over branding and expanding your multimedia empire.

Branding and expanding your multimedia empire

Once you make the leap into creating video content, you want to focus on your brand. Your brand consists of everything from your image, scenery, voice, and so on. You want to make sure that you’re projecting the image you want to create. Read More “Branding and expanding your multimedia empire”

Client Process

Inside look: Client Homework

November 13, 2017October 20, 2017

As soon as the client books my services, I send them client homework. They have until the week before the project begins to complete their homework assignment. Some of the homework will look different depending on which package is chosen, but most of this is relevant. Read More “Inside look: Client Homework”

Client Process

5 Questions To Ask Your Designer On A Free Consult Call

February 26, 2018June 15, 2018

I’m not good at improvising. I think most of us aren’t. So when I take a call or go to an interview I’m always prepared. I look up the questions that someone will potentially ask me and then I rehearse my answers. Since a consult call is like a short interview, I’ve prepared 5 questions to ask your designer on a free consult call. Read More “5 Questions To Ask Your Designer On A Free Consult Call”

Client Process · Graphic Design

5 Tips For Providing Your Designer With Helpful Feedback

March 12, 2018April 14, 2018

During the design process, there are always revisions from the client. It’s always great to give helpful feedback so that it will help the project run smoothly, quickly, and easily. I don’t think these tips apply only to designers. All these steps can apply to giving feedback in any industry. These are the tips I use for work or when I’m in mastermind groups and have to give my opinion. Here are the 5 tips for providing your designer with helpful feedback.

5 Tips For Providing Your Designer With Helpful Feedback

01. When you’re listing revisions use bullet points or numbers.

This is something I do all the time. I like to keep things clean and concise. I wouldn’t say I’m a neat freak, nevermind I am. I mean even the mess on my desk is organized in some way. It just looks messy.

Creating bullet points and numbers makes everything look clean and organized. For example, look at this blog post. All the tips are numbered and separated. If I didn’t add the numbers then it would just be one big blob. No one wants to read things that look cluttered and messy.

Another reason to keep things numbered is that I don’t want to miss any feedback. What if I read through the whole email and accidentally miss something? I’ve received long emails from family and friends who don’t organize their emails into bullet points. It just looks like one big mess and I have missed things because everything was jumbled together.

No matter what industry you’re in, it looks professional to list things in bullet points and numbers. If you’re emailing your family and friends, that would be nice too.

Example:

I don’t like the navigation menu in the center.
The text looks too small to read.
Can we try a different color?

Multimedia · Web

Why a vlogger should have a website

April 23, 2018June 13, 2018

I’m a big fan of binge-watching videos on YouTube. When I fall in love with a vlogger, I tend to go to their YouTube channel and look through their social media and website. I always feel disappointed when I discover that they don’t have a website or that the website is made on another platform that they don’t own (blogger or wordpress.com) because the design is usually subpar. Here’s why a vlogger should have a website.

Why a vlogger should have a website

Stake a claim

Having a website means that you own it. Social media is owned by big businesses that only care about how the platform will make money for them, so they don’t have your best interest at heart. A website is owned by you, which means you can do whatever you want with it at any time.

So once you have one, what’s the point? Well, it’s time to build your community. You want to build a community on your own site, just in case the algorithm changes again on the social media platforms and it becomes harder to reach people. Instagram, Facebook, and Pinterest are always changing how your audience views your content. The easiest way to drive traffic to your site is actually pointing your social media followers to your website. Just add your website link to all your social media accounts.

Another way to build a community is to start a newsletter. Just add an opt-in to your website so that people can sign up. You can get started with Mailerlite or Mailchimp for FREE. Later, when you expand, you can start selling products and services to your list, but in the beginning, you want to nurture your list and build your following by providing great content. The point is, having a website gives you control over your content and opens up new avenues for growth.

Venture out

I hinted at new avenues for growth. What does that mean? It means there are so many possibilities for the future. Maybe you started creating videos for fun on YouTube, but then realize you want to do it as a full-time job. Maybe you started it to market one aspect of your business but decided to switch up your business plan and expand.

Dreams and plans always change, so it’s better to be prepared. It’s never too early to start. The first thing you should do is have a website so you can start collecting subscribers so that you’ll have potential customers who will know you and trust you. Next, you want to think about how you want to be perceived and who you want to attract. Once you answer that question, you can start thinking about branding your business (branding usually comes before the website, but you want to get started quickly).

If you’re not sure what you want to do, just start thinking about where you want to be in one year. Then, think about 5 years from now. Are you going to still create videos then? Do you want to have your own business? It’s worth thinking about or preparing for just in case. Read More “Why a vlogger should have a website”