You're already creating brand recognition by creating consistent branding and videos. Now it's time to step up your exposure and get on the big stage.
You're ready to focus on getting in front of new audiences through collaborations, guest posting, speaking at conferences and so on. BUT you need to hold down your own fort to expand.
You're ready for Ted Talks, publishing books, traveling around to spread your message and you need more time to focus on those big exposure, world domination projects.