How to build your brand on YouTube
YouTube

How to build your brand on YouTube

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week.  If you missed it, check out ‘What’s the point of branding?’ here.

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What’s the point of branding?
Video

What’s the point of branding?

What’s the point of branding? Do I need a brand? Is branding really important? Keep watching to find out more.

What’s the point of branding?

If you’re doing business online or promoting yourself online, you probably have seen blog posts and videos on branding.

But is it really important? The short answer is yes, but I’m going to give a short, long answer instead by starting off asking ‘what’s branding?’.

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Why your business should be on YouTube
Video

Why your business should be on YouTube

Want an easy way to grow and market your business online? Are you trying to build a brand and become more visible online? Then YouTube might be for you. Keep watching to find out why your business should be on YouTube.

Why your business should be on YouTube

If you’re just getting started online growing your business or brand, you probably have these goals in mind.

  • You want to get started creating your brand. 
  • If you have a brand, you want to build brand awareness
  • You want to build authority on your topic or niche.  
  • You want to build social proof. Which is basically proving that you’re a real business and not trying to scam people. 
  • Maybe you’re trying to build a community or grow your email list.

No matter which goal you have, creating video content for your business will help.

Video is the fastest way to grow know, like and trust, and that’s because people can see, hear, and get to know your personality if you keep creating consistent videos.

Even though every social media platform has a video element now, in this video, I’m going to specifically talk about YouTube.

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How I record my voice for my videos
Video

How I record my voice for my videos

Sound is really important when it comes to video. Here’s how I record my voice for my videos. Don’t worry, it’s really simple and easy to do.

If the audio in your videos is crappy, no one will want to watch your videos. I mean, what’s the point if they can’t hear you or understand what you’re talking about.

How I record my voice for my videos

In this video, I’m going to show you how I record my voice for my YouTube videos.

If you don’t know, I’m all about having a simple set up that’s efficient and convenient. That means I’m really lazy, but mostly I don’t like wasting my time.

That’s why this video will be really short and easy because I really only need 2 things, and that’s my mic and Garageband.

So let’s get to it.

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Can video editing fix everything?
Video

Can video editing fix everything?

Can video editing fix everything? Even though my videos would suck without video editing, I know that it can’t fix all my problems. Make your video editing easier by avoiding these mistakes.

Can video editing fix everything?

If you think video editing will fix all your problems, then you’re wrong. Video editing can’t fix these mistakes. If you want to find out more, keep watching.

I’ve said this before in a previous video, but my videos would definitely suck without video editing.

Even if I know that, I also know that video editing does not fix everything. So if you’re here to get some video editing tips or you’re a beginner at video editing here are some things to avoid to make video editing easy for you.

Bad lighting

Let’s start with lighting. Video editing will not fix bad lighting or at least not 100%. You can brighten up a video and balance color, but it doesn’t totally fix the problem.

I’ve actually created a video on lighting, so if you need an easy and cheap lighting solution, check out this video on cheap and lazy lighting solutions.

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Choose the right video dimensions for video content
Video

Choose the right video dimensions for video content

Confused by 1080p, 720p, 4k, 5k, and so on? Choose the right video dimensions for video content. Whether you’re making videos for social media like YouTube, IGTV, Instagram, Instagram Stories, Facebook or creating a webinar or summit, check out this video to film in the perfect dimensions for the platform that you’re using.

Are you filming videos for social media? Don’t know what dimensions to film your videos in? In this super short video, I’m going to show you which video dimension to choose when filming your videos. Whether you film social media videos for YouTube, IGTV, Instagram, Instagram Stories, Facebook or create webinar videos or summit videos, keep watching to find the perfect dimensions for your platform.

Choose the right video dimensions for video content

I was editing videos for a summit and each speaker filmed their own videos and turned them in. I was so shocked at the different dimensions that people chose to film their videos in.

Video dimensions are important because it could potentially make your videos look crappy. For example, the ideal YouTube video dimension is 1080p, which is 1920 x 1080. You can even get away with 720p (1280 x 720).

If you film your video at 360p (640 x 360) and try to blow it up to 720 or 1080, then your video will look pixelated. It’s the same as when you blow up photograph.

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HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM
Tools · Video

HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM

Learn how to record your computer screen using Loom.

In one of my previous videos, I listed the 3 free tools you can use to record your computer screen. Loom was one of them. 

As I mentioned in the previous video, Loom is great because you don’t have to download it. It’s actually web-based. You use a chrome extension to use it. It’s perfect for sending quick videos to clients or to team members explaining how to do things. I’ve seen some people answer questions in facebook groups using it too. 

HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM

First, go to Loom.com. In the right-hand corner, you see the blue button that says ‘sign up for free’. You need either a Google account or Slack account to use it.

I use my Natasha Lane Design Co account which I use through Google Suite. You can log in through Google, but it’s all through your domain name. Click here to find out more about Google Suite (this is an affiliate link).

Start recording

To record videos, you have to have the Chrome extension. Once you click the Loom icon on your Chrome bar, you’ll see the record tab on the right-hand side of the screen. You have the option to record the screen + camera, the screen only, and the camera only. We’re going to choose the screen only and hit the ‘Start Recording’ button.

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Video editing made easy
Process · Video

Video editing made easy

Do you hate video editing? Does it take up too much of your time? Well here’s a quick and easy way to edit videos for your business. Basically, video editing made easy.

The #1 reason my clients come to me to edit their videos is because they HATE video editing. It takes up too much of their time and energy that they could have put towards other business projects.

In this week’s video, I’m going to show you a quick and easy way to edit videos for your business. Basically, video editing made easy and less time-consuming.

Video editing made easy

It’s all in the Filming

It all starts during the filming process. If you watched the video on how to have quicker video shoots, then you know you need to film in sections.

If you didn’t catch that video, then watch it here.  It should be in the cards in this video, which is in the upper right-hand side, the icon that looks like a lowercase ‘i’.

Filming in sections will also help make video editing easier. Instead of editing one long video, it’s faster to edit sections.

Another thing to do while filming is to clap every time you make mistakes. If you see a big spike on the sound wave from where you clapped or if you see the clap, you know to disregard this section and go on to the next. This saves so much time in editing because you can just fast forward past the mistakes instead of wasting time watching each mistake.

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Fix these mistakes with video editing
Video

Fix these mistakes with video editing

Do you make a lot of mistakes on camera or want to create a more polished feel to your videos? Fix these mistakes with video editing. Here are 5 things you can fix with video editing.

If it wasn’t for video editing, my videos would probably suck. I’m awkward on video and make a lot of mistakes, I have a quiet voice, and I’m not too keen on my background situation. 

Fix these mistakes with video editing

If you’re having trouble being confident on camera, video editing can be a big help. I’m not going to lie and say video editing is the key to solving all your problems because, to be honest, it can’t fix everything. BUT, if you’re looking to create a more polished, professional video, then video editing is a solution. Here are 5 things you can fix with video editing.

01 Color Correction

First, let’s start with color correction. One of the first things you should do when you’re editing your videos is to fix the color. To make it simple, we’re just going to focus on white balance.

You’re going to make sure that the whites in your video are white and the blacks are black. Sometimes when we’re filming, depending on our lighting and environment, the color looks different. 

For example, sometimes when you’re filming there might be like a yellowish hue or the video might be too oversaturated. Those are the most common problems when it comes to filming.

Luckily, most editing software makes it easy to color correct footage. Here, I’m using Adobe Premiere Pro, and if you go to the Lumetri Scopes, you’ll see the white balance eyedropper. You just use that dropper on the white area of your footage and it’ll correct the footage color automatically.

Here’s a tip, when you first start filming you can hold up something white (like white poster board) and then you can use the eyedropper on that when you edit your videos.

02 Color grading

People sometimes confuse color correction and color grading. You should always color correct your footage, but color grading is an option.

Color grading basically sets the mood for your videos. For example, horror movies always have a darker setting to make it look spooky and creepy.

So what can color grading do for your business? It adds to your branding. You almost forgot that I’m also a brand designer, huh? 

It can help add a cheery mood, a chic mood, a bohemian mood and so on. One of my favorite YouTubers to watch is Carly Cristman. If you watch her YouTube videos, browse through her thumbnails, and check out her Instagram, you see that everything is desaturated. I think she even made a joke that she hates color. This desaturated look is a part of her brand and definitely makes her stand out against her competitors.

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How to film your videos faster
Video

How to film your videos faster

Does it feel like it takes too much time to film your videos? Learn how to film your videos faster.

Does it feel like it takes too long to film your videos? Do you want to be able to film multiple videos or have batch days for filming so you can save time and focus on your business?

Well, this week, I’m going to show you how to have quicker video shoots.

When I first started creating videos, it was so nerve-racking. I hated (and still hate) being on camera so filming was a big issue for me.

The longer I filmed or the more I messed up my lines, the more I wanted to stop creating videos. In fact, there was a time, I think a month, where I just gave up since I didn’t have the time, but now I’ve found a way to create quicker video shoots, and the secret is in planning.

How to film your videos faster

Be prepared

The first thing you need is a script. You have to know what you’re going to talk about right?! Well, I always have a script. It doesn’t have to be a full script. You just need an outline so you stay on topic.

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