Accepting Clients for Summer 2021 & Fall 2021
Branding x Video x Web Design
Ready to boss up and confidently charge high prices without overexerting yourself and working overtime?
I help my clients create a business that allows them to confidently market and sell their services.
Want these results?
“I’m so proud to show off my website to everyone, including prospective clients and all over Pinterest.”
“It looks professionally done, it’s what I wanted and it’s beautifully created so I’m very happy.”
“Within 24 hours of launching my website, I got my first inquiry!”
I’ve helped my clients get results like these and I’d love to help you next!
Marketing and selling can feel overwhelming, I totally get it.
Especially when you don’t feel confident putting yourself out there because your business isn’t exactly the chic, polished business that you want it to be.
You’re embarrassed to send people to your website because you’re ashamed that it’s ugly. This is holding you back from selling at the price you know is worth your experience and expertise.
This sounds familiar, right?
When you started your business, you didn’t think about your brand, web design, or content marketing. You started your business to make money and become your own boss and live the life you want to live.
Unfortunately, once you started your business, you just heard crickets. You’re not attracting the clients you want.
You’re thinking, maybe being an entrepreneur isn’t for me, right?
But, unfortunately, the honest truth is:
First impressions matter! If you want to sell at a high price, then you have to look the part. If you went to a financial advisor to help you invest your money, but he or she came out looking like a bum, would you trust that person with your money? Or would you think they’re going to scam you?
Now it’s time to stop scaring your dream clients away.
Which of these describes to you?
Does any of this hit home for you?
Not having a brand that resonates with your clients and not having a strategy for your website are holding you back from attracting and serving your dream clients.
Branding is the perception that your audience has about your business, your products, or you as a person.
The first thing you need to know about branding is it builds loyalty and trust. If your audience believes that you can solve all their problems, then they’ll gradually trust you and loyally buy from you instead of your competitors.
Branding increases your authority and credibility. We’ve all clicked on a link to a website that looks sketchy. I mean when you see it, you hesitate to buy something from them because you think they’ll scam you.
Branding will help you become distinctive from your competitors because it builds recognition and helps you stand out. Your attitude, style, voice, message, and process are all things that separate you from your competitors and that should show up in your brand.
But just having a brand isn’t helpful for your website, you also NEED to have a strategy. A strategy is going to help sell your services, products, and get your audience to subscribe to your newsletter.
How can I be so sure?
Because I used to be embarrassed to give my website address to strangers who would ask me when they found out what I did.
I didn’t use my voice and style in the beginning. Instead, I blended in with my competitors.
I didn’t know about using strategy to get clients to notice my service. I just slapped up a pretty website and hoped people would buy from me.
I was afraid to charge what I knew I should for my experience and expertise and instead I would offer lower prices because I thought my clients wouldn’t want to pay the high cost.
I’m Paigon, the founder of Natasha Lane Design Co. It’s my mission to create chic brands for content creators & vloggers so they’re confident marketing and selling their services.
Why? Because you deserve to spread your story and get paid doing what you love to do.
You have a voice the world needs. But if that voice is presented through an amateurish brand then no one will pay attention.
Ready for more clients?
Ready to proudly spread the word about your brand to your family, friends, followers, and random strangers you meet on the street?
Ready to become THE authority in your niche?
Then you’re in the right place! I’ve helped my clients build brands they’re proud to tell everyone about and I’d love to work with you next!
So what happens when you invest in a brand and website that caters to your dream clients?
Are you ready to shamelessly brag about your business to the world?
Branding x Video x Web Design Package
In just 3 to 4 weeks, I’ll create a brand you’re proud to show off. The Iconic Branding x Video x Web Design Package includes:
✨A customized brand identity tailor-made for your business. This includes one logo with 2 revisions, a submark with 1 revision, typeface recommendations, and color recommendations.
✨Branded collateral items for your YouTube channel. This includes channel art for your YouTube banner and 3 thumbnail graphic templates. Each includes 1 revision.
✨Tips for editing your videos. I give you suggestions on color, titles graphics, editing styles, and so on.
✨A website designed based on your goals. This includes up to 5 web pages. Those pages include the home page, your blog page, a service page, a contact page, and about page. This includes 1 revision.
Once you’re booked, here’s how it works
Make your mark
Before we begin making your logo. You have a little homework so I can get to know your audience and your vision. Once I find the general direction, I’ll start designing your logo and creating your brand.
You have up to 2 revisions for your logo. Once your logo is complete and your brand identity is finalized, I’ll have your brand style guide ready.
Spread your voice
Now that your style guide is ready, I can start branding your YouTube channel and your videos so you can start spreading your voice and building your audience of dream clients.
The first thing we want to design is your YouTube channel art. We want your audience to know that this channel is for them and what they need to do to keep up with your brand. Next, I’ll create YouTube thumbnails so it’ll be easy to stick to your brand and create thumbnails without thinking about it.
Your channel isn’t the only thing getting branded. I’ll also edit one of your videos and give you suggestions on what you should do to brand your videos. That could include background music, titles, transitions, color correction, graphics, and so on. Not every brand needs this so this will be dependent on your brand and the type of videos you create.
Create your empire
Now it’s time to build your empire. Your website is the place you want to send your audience and turn them into clients. First we’ll decide your goals for your website which could range from selling your services and products to growing your email list. Depending on what your goals are, I will design your website accordingly.
Once the prototype of your webpages are ready, you’ll approve them and then I’ll get started creating your website. I’ll choose a theme and customize it for your website to look like the prototype I created.
Note, I work mostly with WordPress websites. If you want to use another website platform like Squarespace or Shopify, let me know, it will affect pricing.
Paigon was amazing to work with – even when I didn’t know what I wanted myself!
My logo came out beautiful, and I’m so proud to show off my website to everyone, including prospective clients and all over Pinterest. All my collateral items have been so useful and I can’t get enough of my blog post images. I would definitely work with her again for website updates or extra goodies!
Tutor in Tinseltown
Your brand is the face of your business
Let’s work together to make sure your brand gives a great first impression to your dream clients.
Video Creation Mastery
Ready to become a celebrity in your field? The best and fastest way to get visible is through video. With Video Creation Mastery, I help you become a master at creating video content for your business.
Branding x Video x Web Design
Now that you’ve reached celebrity status, it’s time to focus on your image. This is where branding comes into play. If you want to start charging premium prices, like going from getting paid E.L.F. $ to Dior $, then it’s time to upgrade your image to match your goals and get on your way to becoming an icon.
Paigon has editing skills AND design skills, that’s the perfect combo!
She was able to edit my videos, create my thumbnails, create my Instagram graphics, create videos for my Instagram Stories and even IG TV now. She’s exactly what I need right now in my business!
You can keep shying away from giving out your website address
Or you can tell everyone about your amazing business
You can continue scaring away your dream clients
Or you can start attracting them and selling your services at premium prices
The choice is yours.
Where you are in 6 months will be a result of what you choose to do now. So tell me, where do you want to be?
The very moment I decided to start a business I knew Paigon was the person to help me with creating my brand.
She’s very organized, always delivers on her promise. She offers great suggestions, listens to her customers, and works to bring their vision to life. I am very pleased with Paigon’s work. I learned a lot through this process with her. She helped me tremendously with my brand and I can’t wait to start my business. She is the best period.
Nicole x Rose