3 simple ways to brainstorm video content

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.

I responded, but I also created this video to help other people with the same question.

So if you’ve been hesitating on hitting reply to my emails and bothering me, I actually get excited and you’re helping me create content at the same time.


The second way to create video content ideas is to use your categories. If you’ve been in business for a while, you already have categories or topics that you focus on for your business.

Here at Natasha Lane Design Co., I help service based entrepreneurs elevate their video content through design and editing so they stand out online and become THE authority in their field.

My business is pretty specific, so my main categories are video, branding, web design, and business.

Let’s use a Visibility Coach as an example. The main categories I would focus on would be social media because businesses use it to build brand awareness and spread their message and mindset because I’m sure lots of entrepreneurs deal with confidence and self doubt.

Marketing plan

The third and last way to come up with your video content ideas is by using your marketing plan.

This is probably the most advanced and smartest way to brainstorm your content idea.

Basically you create your marketing goals for each quarter, I like to go by the service I want to sell for the quarter.

Based on that, you’ll create content ideas that’ll guide your potential clients to buy the service you’re focused on for that quarter.

Let’s say I was a brand photographer and I want my audience to buy my brand photography package that focuses on building a personal brand for creative entrepreneurs.

I would create a series of videos that would focus on why you, as a creative entrepreneur, should hire a brand photography, what you need to do to prepare for a brand photographer, and how a brand photographer can help you make more money in the long run.

Then after seeing this series, you’ll think ‘Man, that brand photographer is right and she knows what she’s talking about, I want to buy that package’.

Those were the 3 simple ways to brainstorm video content ideas. If you already create videos, do you use any of these to brainstorm ideas for your videos? I like to use a combination of solving my audience’s problem and a marketing plan.

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3 ways to brainstorm video content

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