Building a brand online? Don’t have millions of dollars to waste on marketing and advertising? Personal branding might be the solution for you. Keep watching to find out how creating a personal brand can help get you more clients.
Should I build a personal brand?
Last week, I talked about how to build your brand on YouTube. Before you get started creating a profile, setting up your channel and/or creating videos, you need to make a big decision.
Are you building a personal brand or a company brand?
I’m going to help you decide. The correct answer for you is a personal brand.
Why a personal brand?
So, why am I telling you to build a personal brand? The short answer is I assume that you’re watching this video because you’re a solopreneur or small business. And if you’re one of the 2, you have limited funds for marketing.
Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.
Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.
Want an easy way to grow and market your business online? Are you trying to build a brand and become more visible online? Then YouTube might be for you. Keep watching to find out why your business should be on YouTube.
Why your business should be on YouTube
If you’re just getting started online growing your business or brand, you probably have these goals in mind.
You want to get started creating your brand.
If you have a brand, you want to build brand awareness.
You want to build authority on your topic or niche.
You want to build social proof. Which is basically proving that you’re a real business and not trying to scam people.
Maybe you’re trying to build a community or grow your email list.
No matter which goal you have, creating video content for your business will help.
Video is the fastest way to grow know, like and trust, and that’s because people can see, hear, and get to know your personality if you keep creating consistent videos.
Even though every social media platform has a video element now, in this video, I’m going to specifically talk about YouTube.
Can video editing fix everything? Even though my videos would suck without video editing, I know that it can’t fix all my problems. Make your video editing easier by avoiding these mistakes.
Can video editing fix everything?
If you think video editing will fix all your problems, then you’re wrong. Video editing can’t fix these mistakes. If you want to find out more, keep watching.
I’ve said this before in a previous video, but my videos would definitely suck without video editing.
Even if I know that, I also know that video editing does not fix everything. So if you’re here to get some video editing tips or you’re a beginner at video editing here are some things to avoid to make video editing easy for you.
Let’s start with lighting. Video editing will not fix bad lighting or at least not 100%. You can brighten up a video and balance color, but it doesn’t totally fix the problem.
Confused by 1080p, 720p, 4k, 5k, and so on? Choose the right video dimensions for video content. Whether you’re making videos for social media like YouTube, IGTV, Instagram, Instagram Stories, Facebook or creating a webinar or summit, check out this video to film in the perfect dimensions for the platform that you’re using.
Are you filming videos for social media? Don’t know what dimensions to film your videos in? In this super short video, I’m going to show you which video dimension to choose when filming your videos. Whether you film social media videos for YouTube, IGTV, Instagram, Instagram Stories, Facebook or create webinar videos or summit videos, keep watching to find the perfect dimensions for your platform.
Choose the right video dimensions for video content
I was editing videos for a summit and each speaker filmed their own videos and turned them in. I was so shocked at the different dimensions that people chose to film their videos in.
Video dimensions are important because it could potentially make your videos look crappy. For example, the ideal YouTube video dimension is 1080p, which is 1920 x 1080. You can even get away with 720p (1280 x 720).
If you film your video at 360p (640 x 360) and try to blow it up to 720 or 1080, then your video will look pixelated. It’s the same as when you blow up photograph.
As I mentioned in the previous video, Loom is great because you don’t have to download it. It’s actually web-based. You use a chrome extension to use it. It’s perfect for sending quick videos to clients or to team members explaining how to do things. I’ve seen some people answer questions in facebook groups using it too.
HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM
First, go to Loom.com. In the right-hand corner, you see the blue button that says ‘sign up for free’. You need either a Google account or Slack account to use it.
To record videos, you have to have the Chrome extension. Once you click the Loom icon on your Chrome bar, you’ll see the record tab on the right-hand side of the screen. You have the option to record the screen + camera, the screen only, and the camera only. We’re going to choose the screen only and hit the ‘Start Recording’ button.
If you didn’t catch that video, then watch it here. It should be in the cards in this video, which is in the upper right-hand side, the icon that looks like a lowercase ‘i’.
Filming in sections will also help make video editing easier. Instead of editing one long video, it’s faster to edit sections.
Another thing to do while filming is to clap every time you make mistakes. If you see a big spike on the sound wave from where you clapped or if you see the clap, you know to disregard this section and go on to the next. This saves so much time in editing because you can just fast forward past the mistakes instead of wasting time watching each mistake.
Do you make a lot of mistakes on camera or want to create a more polished feel to your videos? Fix these mistakes with video editing. Here are 5 things you can fix with video editing.
If it wasn’t for video editing, my videos would probably suck. I’m awkward on video and make a lot of mistakes, I have a quiet voice, and I’m not too keen on my background situation.
Fix these mistakes with video editing
If you’re having trouble being confident on camera, video editing can be a big help. I’m not going to lie and say video editing is the key to solving all your problems because, to be honest, it can’t fix everything. BUT, if you’re looking to create a more polished, professional video, then video editing is a solution. Here are 5 things you can fix with video editing.
01 Color Correction
First, let’s start with color correction. One of the first things you should do when you’re editing your videos is to fix the color. To make it simple, we’re just going to focus on white balance.
You’re going to make sure that the whites in your video are white and the blacks are black. Sometimes when we’re filming, depending on our lighting and environment, the color looks different.
For example, sometimes when you’re filming there might be like a yellowish hue or the video might be too oversaturated. Those are the most common problems when it comes to filming.
Luckily, most editing software makes it easy to color correct footage. Here, I’m using Adobe Premiere Pro, and if you go to the Lumetri Scopes, you’ll see the white balance eyedropper. You just use that dropper on the white area of your footage and it’ll correct the footage color automatically.
Here’s a tip, when you first start filming you can hold up something white (like white poster board) and then you can use the eyedropper on that when you edit your videos.
02 Color grading
People sometimes confuse color correction and color grading. You should always color correct your footage, but color grading is an option.
Color grading basically sets the mood for your videos. For example, horror movies always have a darker setting to make it look spooky and creepy.
So what can color grading do for your business? It adds to your branding. You almost forgot that I’m also a brand designer, huh?
It can help add a cheery mood, a chic mood, a bohemian mood and so on. One of my favorite YouTubers to watch is Carly Cristman. If you watch her YouTube videos, browse through her thumbnails, and check out her Instagram, you see that everything is desaturated. I think she even made a joke that she hates color. This desaturated look is a part of her brand and definitely makes her stand out against her competitors.