How to plan so you have an easy video shoot

How to plan so you have an easy video shoot

Don’t know where to start when it comes to creating videos? Here’s my step by step video creation process to plan and schedule your videos. The goal is to plan so you have easy video shoot.

How to plan so you have an easy video shoot

There are 3 stages creating videos. These are the pre-production phase, the production phase, and the post-production phase.

Let’s start with the Pre-production phase.

This is the most important phase of the 3 phases. Without this phase, the whole video content process is a mess. Everything will be unorganized and it’ll take longer to create your videos. We all know that time equals money.

Pre-production can be a big process when it comes to creating big productions, but we’re only talking about creating short videos for YouTube or your other social media channels.

We’re going to keep this super simple. You only need 2 things and that’s to brainstorm your video content ideas and create your script. That’s it.

Want to learn more about creating a script? Click here to find out why you should create a script for your video.

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3 simple ways to brainstorm video content

3 simple ways to brainstorm video content

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.

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The fastest way to create a blog post in WordPress with Gutenberg

The fastest way to create a blog post in WordPress with Gutenberg

Are you having trouble creating blog posts using WordPress Gutenberg? Here’s the easiest and fastest way to create a blog post in WordPress with Gutenberg.

Change is inevitable, but it still sucks.

I’m going to go over the simplest and fastest way to create a blog post in WordPress using Gutenberg.

The fastest way to post a blog in WordPress with Gutenberg

Here’s the backend of the website. If you didn’t know, I use WordPress and I design WordPress websites.

This is what Gutenberg looks like. Basically, you’re creating content using blocks. Each block is used to represent a header, paragraph, image, and so on.

Honest thought alert!

My honest thoughts are I hate Gutenberg and prefer the original basic word document. It was easier for me to add my own code and less time-consuming.

Now, you might be wondering why I don’t switch back to the original layout, and that’s because of 2 things: laziness and trying to keep an open mind.

I gotta keep up with technology, even my mom is more advanced than I am. She’s the one who taught me about apps and other things that I don’t use on my phone.

Ah, I remember the days of dial-up internet. While I was waiting for the call sound to go through in the background, I could multitask and make a sandwich. Kids have it easy these days. Let me know in the comments below if you remember the struggle.

Anyways, with the changes, I needed a faster and easier way to create blog posts. Then I went back to my tried and true method.

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5 video mistakes you can fix in editing

5 video mistakes you can fix in editing

Warning, I’m not advocating making these mistakes, but these are common things that I see when I’m editing videos. I don’t know who said this quote, but ‘Done is better than perfect’. Meaning, it’s better to get something done than to try to be perfect and have nothing. You don’t have to be too perfect when you film your videos. Just get it done. Here are 5 video mistakes you can fix in editing.

5 video mistakes you can fix in editing

01 Color correction

Did you forget to white balance before you hit record? Do you even know what white balance is? Nowadays, most cameras come with an auto white balance function, but some people don’t utilize it.

When you don’t white balance before you start filming, the parts of the video that are supposed to be white, usually have a yellowish hue to them.  If you don’t know anything about white balance, you can Google or search on YouTube. There are a gazillion resources that talk about it and how to do it.

White balance is one way to make your videos look more professional. If you make the mistake of not white balancing, you can always say you were going for a vintage look. Even if you didn’t accidentally do it on purpose, don’t panic because it can easily be fixed in editing.

That's not a mistake

Before you start recording, you can hold up something white so it’s easier to use the white balance eyedropper tool in your video editing app (I use Adobe Premiere Pro). If that’s not possible, you can change the color temperature manually. Continue reading “5 video mistakes you can fix in editing”

3 free options to record your computer screen for your service-based business

3 free options to record your computer screen for your service-based business

If you’re just getting started creating videos, then the first type of videos you should create is *drum roll please* ‘HOW TO” videos. Here are 3 free options to record your computer screen for your service-based business to get you started on creating tutorials.

There are many reasons you might want to record your computer screen. You might want to train an employee or contractor how to do something, you might want to show your clients how to do something, or you might want to show your audience how to do something.

Basically, you’re creating a tutorial on how to do something.

Hello, and welcome back to my channel. Paigon here, and in this video I’m going to give you 3 free options to record your computer screen.

3 free options to record your computer screen for your service-based business

The first options is for Mac users. It’s also the option I use the most, and that’s Quicktime.  Quicktime comes already installed on your iMac and MacBook, which I have both.

I don’t know if it comes with iPhone because I went rogue and bought a Samsung instead. Sorry iPhone fans, but I’m team Samsung on this.

Let me know in the comments if you know if Quicktime is also preinstalled on iPhones.

If you’re not a Mac user, then these next 2 options are for you.

The first is Zoom. I use it for discovery calls, calls with my clients, and coffee chats. I’ve also attended a lot of meetings on Zoom. But did you know you can share your screen on it?

Yes, so if you already use zoom for client meetings, then you should definitely try it for recording your computer screen.

The 3rd option is the best if you don’t want to download an app to your computer. It’s totally on the internet. In fact, you have to have a Google account because it’s a Chrome extension.

This one is called Loom. You can sign up using your Google account or your Slack account.

I know a lot of business owners use Loom to record tutorials for their employees. I’ve used it to send a quick video to my client on how to do things on YouTube.

The other great thing about Loom is you edit your video after you record it, so it’s super convenient.

Those were your 3 free options to record your computer screen. Let me know in the comments below if you’ve used any of these tools and which one is your favorite. If you like this video then hit subscribe to get my latest videos.

-Paigon

3 B-Roll footage ideas you can use in your videos for your service based business

3 B-Roll footage ideas you can use in your videos for your service based business

Are you a service-based business wanting to create engaging videos? Here are 3 B-roll footage ideas you can use in your videos.

If you’re creating videos for your service based business, most likely you’re creating videos to help your clients, build brand awareness, and/or to showcase how awesome your services are in some way.

3 B-Roll footage ideas you can use in your videos for your service based business

The first type of B-Roll footage you can use for your business is great for how to videos. You’ll probably use this to show your audience how to use your service or teach them how to do something that compliments your service in some way.

The best way to do that is to actually show them, and for that, you can cut away to your screen.

For example, here’s the video I created on creating default descriptions, and I talk about creating a google doc. Well, I cut to the Google Doc I created to show you the document I created.

B-ROLL IDEAS FOR SERVICE-BASED ENTREPRENEURS

The next type of B-Roll you can use is to build brand awareness. If you’re a small business or doing things solo, you can use footage that showcases your work environment or just yourself.

For example, you can cut away to footage of you or your employees working, or if you’re building a personal brand you can showcase your actual life as it pertains to your video.

Like I could be talking about my business and cut away to myself working. Like this, but with footage of me of course.

Or if I was working on building a personal brand or if my brand was all about being BFFs with my audience and being open about my life, then I could cut away to some personal images like me with my family.

The last type of B-roll you can use is for showcasing your services. For example, if you’re a brand designer, and you’re talking about building a brand you can show an image of you working or the tools you use to work.

Like I could talk about choosing colors for a brand, and you’ll see this image of color swatches.

Those were the 3 B-Roll footage ideas you can use in your videos for your service based business. If you like this video, give it a thumbs up and subscribe to my channel for the latest videos.

If you want the list of B-roll ideas you can use for your service based business, then click here to grab it.

-Paigon
B-ROLL IDEAS FOR SERVICE-BASED ENTREPRENEURS

Create engaging videos with B Roll Footage

Create engaging videos with B Roll Footage

Are you creating videos for your business, but they’re looking kind of boring? Well one way you can make your videos more engaging is to use B-Roll footage.

Sometimes it can get a little boring watching someone talk on and on about a subject. It sort of feels like watching a lecture sometimes.

Today, I’m going to talk about B-roll footage and how it can help entrepreneurs make their videos more engaging.

So, what’s B-roll footage. It’s basically the images you see that’s not the main image. So while I’m talking, I could cut away to or switch to another image, but you still see my voice.

B-ROLL IDEAS FOR SERVICE-BASED ENTREPRENEURS

Usually the image or footage has something to do what I’m talking about. So right now, I just cut away to another footage, but use still hear my voice talking, but you don’t see me.

That’s B-roll footage.

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How to create a YouTube end screen

KEEP VIEWERS WATCHING: HOW TO ADD END CARDS TO YOUR YOUTUBE VIDEOS

Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.

So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.

How to add end screens to your videos.

YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?

Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.

So let me show you how to do that. First, of course, we need to upload a video, now you want to  create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.

So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.

The Ultimate Guide to Uploading your YouTube Video checklist
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How to use TubeBuddy for YouTube

GET FOUND ON YOUTUBE: HOW TO USE TUBEBUDDY

Want to get found on YouTube? Use Tubebuddy to help you optimize your channel so you can get found in the search results.


How do you get people to watch your videos?

Well, they have to find you first.

Today I’m going to show you how to get found on YouTube. So, I talked about how you need to use keywords that your target audience searches for in your title, your description, and your tags.

Well, how do you know that you’re using the right keywords? The answer is TubeBuddy. Let’s not lie, I’m pretty lazy. I mean– Super efficient. I don’t have the time to waste searching online for the best keywords, researching titles, researching tags, all this stuff. Because you know, I have a business to run. I have clients to work with, I have video content to make, blog posts to put out, newsletters, social media, and all the other things that I want to  do for my business.

Instead, I use TubeBuddy to research tags and headlines for my video.

So, here’s how to use TubeBuddy for YouTube.

Okay, so first we’re going to research titles for YouTube videos. So, this is basically how I come up with my headlines, titles, whatever you want to  call it for YouTube. One of the videos I created was about uploading your YouTube videos, so I’m going to start with ‘upload videos to YouTube’.

Then you just click Show Keyword Score, and it’s bad. So, I do not want to  use this for my YouTube title. Maybe ‘how to upload videos to YouTube’. And I’m going to show keywords, but you’ll also see these related searches, ‘how to upload videos to YouTube from Xbox One’, ‘from iPhone’, ‘from PS4’. Let me click on one of these. Ugh. It got better but it’s not great. This one says very good, so I went ahead and used this as my title for my video.

The Ultimate Guide to Uploading your YouTube Video checklist
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Save time and create default descriptions and tags on YouTube

Save time and create default descriptions and tags on YouTube

Want to save time typing in the same YouTube description and tags? Create a default description and tags.


Do you copy and paste the same details for your description and tags for every video you upload to Youtube? Or worse, do you type it in every time you create a new video? Well in this video, I’m going to show you how to create a default description and default text so you don’t have to do that anymore.

Create default descriptions

The first thing you’re going to do is open up a document and write out all the details that you want to include in every video you upload. So, I like to use Google Docs.

Okay so first, we have to make sure that we’re logged into Youtube of course. So we’re going to go to Youtube Studio (beta) and if you’re not in this beta mode, it should be Creator Studio.

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