How to use TubeBuddy for YouTube

GET FOUND ON YOUTUBE: HOW TO USE TUBEBUDDY

Want to get found on YouTube? Use Tubebuddy to help you optimize your channel so you can get found in the search results.


How do you get people to watch your videos?

Well, they have to find you first.

Today I’m going to show you how to get found on YouTube. So, I talked about how you need to use keywords that your target audience searches for in your title, your description, and your tags.

Well, how do you know that you’re using the right keywords? The answer is TubeBuddy. Let’s not lie, I’m pretty lazy. I mean– Super efficient. I don’t have the time to waste searching online for the best keywords, researching titles, researching tags, all this stuff. Because you know, I have a business to run. I have clients to work with, I have video content to make, blog posts to put out, newsletters, social media, and all the other things that I want to  do for my business.

Instead, I use TubeBuddy to research tags and headlines for my video.

So, here’s how to use TubeBuddy for YouTube.

Okay, so first we’re going to research titles for YouTube videos. So, this is basically how I come up with my headlines, titles, whatever you want to  call it for YouTube. One of the videos I created was about uploading your YouTube videos, so I’m going to start with ‘upload videos to YouTube’.

Then you just click Show Keyword Score, and it’s bad. So, I do not want to  use this for my YouTube title. Maybe ‘how to upload videos to YouTube’. And I’m going to show keywords, but you’ll also see these related searches, ‘how to upload videos to YouTube from Xbox One’, ‘from iPhone’, ‘from PS4’. Let me click on one of these. Ugh. It got better but it’s not great. This one says very good, so I went ahead and used this as my title for my video.

The Ultimate Guide to Uploading your YouTube Video checklist
Continue reading “How to use TubeBuddy for YouTube”

Save time and create default descriptions and tags on YouTube

Save time and create default descriptions and tags on YouTube

Want to save time typing in the same YouTube description and tags? Create a default description and tags.


Do you copy and paste the same details for your description and tags for every video you upload to Youtube? Or worse, do you type it in every time you create a new video? Well in this video, I’m going to show you how to create a default description and default text so you don’t have to do that anymore.

Create default descriptions

The first thing you’re going to do is open up a document and write out all the details that you want to include in every video you upload. So, I like to use Google Docs.

Okay so first, we have to make sure that we’re logged into Youtube of course. So we’re going to go to Youtube Studio (beta) and if you’re not in this beta mode, it should be Creator Studio.

Continue reading “Save time and create default descriptions and tags on YouTube”

5 THINGS TO DO BEFORE YOU PUBLISH YOUR YOUTUBE VIDEO

5 THINGS TO DO BEFORE YOU SCHEDULE YOUR YOUTUBE VIDEO

Ready to hit publish on your YouTube video? Make sure you do these 5 things before you schedule your YouTube video.

01 Titles

I’m going to show you the five things you need to do before you hit publish on your YouTube videos. So, the first thing you need to do when you upload your video is, of course, create a title for your video.

This is important because this is good for SEO. It’s  what helps you get found on YouTube when people search for keywords. So you want to make sure to use keywords in your title.

So I know that this video (I’m uploading) is about uploading videos to YouTube, so I know that my title has to have “upload” and “YouTube” in it. Okay, so I’m going to name this video ‘How to upload and schedule your YouTube video from computer’.

02 Description

The second thing that’s great for SEO is your description. You want to make sure that you always have a description for your video. It’s also important to have your keywords in your description. You probably want to have one to two sentences and you want to make sure that they include the keywords that your target audience is searching for.

I made sure that the keywords “how to upload your video to YouTube” is included, “learn how to upload and schedule your video to YouTube”. Because I want to make sure that the people who are looking for ‘how to upload a video’ or ‘how to schedule a video for YouTube’ find me.

03 Tags

The next thing I want to do is create tags. Tags are also good for SEO. The tags I want to include are “how to upload your video to YouTube” “how to schedule your video” “how to schedule your YouTube videos” Okay so here are all the keywords that I want to use: “upload video to YouTube” “how to upload video” “upload video” “YouTube tips” “how to upload video on YouTube”

The Ultimate Guide to Uploading your YouTube Video checklist
Continue reading “5 THINGS TO DO BEFORE YOU PUBLISH YOUR YOUTUBE VIDEO”

How to upload and schedule your YouTube video

How to upload and schedule your YouTube video

So you’ve filmed and edited your video, but now you need to upload it to YouTube. In this video, I’m gonna show you how to upload and schedule your video to YouTube.

Before we upload the video the first thing we need to do is, of course, log in to our YouTube account.

So, I’m already logged in. Now I’m gonna go to this little camera icon with the plus button. When you hover over it, it says ‘create a video or post’. So you just click on it. Then you have the option of uploading a video or going live. So we’re just gonna upload a video. Then you just need to select a file to upload. I’m just gonna pick this video right here.

So then we’re gonna go to the right where it says private. You can either make the video public or you can schedule the video. When you make the video public it’s gonna go live as soon as this video finishes uploading.

 

The Ultimate Guide to Uploading your YouTube Video checklist

But I’m gonna schedule the video.

I’m gonna choose January 10th at 10:00 a.m. Then you see this little button right here, ‘publish on Thursday, January 10th’, and then click, and it’s scheduled. That’s how you upload a video to YouTube.

So now you know how to upload your video, but don’t hit publish yet. In the next video, I’m gonna show you the five things you need to do before you hit publish. So if you’re not subscribed go ahead and subscribe, and hit the little bell notification, and you’ll be notified when the new video comes out. I’ve also created a checklist for you.

Grab your checklist here.

Are you launching a YouTube channel this year? Let me know in the comments below.

 

Paigon

 

The Ultimate Guide to Uploading your YouTube Video checklist

 

How to upload and schedule your YouTube video How to upload and schedule your YouTube video How to upload and schedule your YouTube video How to upload and schedule your YouTube video

Video Editing and Design for Heather Hartman Coaching

Video Editing and design for Heather Hartman Coaching

When Heather Hartman first hired me, she wanted me to edit her Facebook live videos into IG TV videos.

If you ever been to a Facebook live, you know that there’s a lot of distractions when you’re live. The reason most businesses go on Facebook live is to give information to their audience. BUT, because it’s live, you also want to talk and interact with your audience.

The combination of giving the information and engaging with your audience makes the video longer than it needs to be. I was tasked with editing out all the small talk and repetitive information so that it’ll fit into the IG TV standard of 10 minutes.

Besides the usual editing of sound, lighting, and bloopers, I also had to change the video dimensions since IG TV is usually viewed on the phone.

Here’s one of the videos I edited for Heather Hartman Coaching.

 

 

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Check out Heather Hartman’s IG TV videos here.

Once we finished this project, Heather Hartman wanted to start a YouTube channel and get serious about creating content.

For this project, I’m taking on the role of her Channel Manager and creating the thumbnails for each video.

 

 

Check out Heather Hartman’s channel here.

 


Package: Video Editing

 

Video Editing and Design for SEEKAYSEE

Video Editing and Design for SEEKAYSEE

This project is kind of a passion project. I’ve always wanted to step into the realm of beauty, fashion, and lifestyle vlogs.

I stumbled upon SeeKaySee on YouTube searching for cruelty-free beauty tutorials. I saw her doing one of her creative makeup tutorials and started stalking her on Instagram.

We messaged each other a few times and I started going to her live Twitch streams. If you haven’t been to a live Twitch stream, it’s amazing. It’s like attending a live show and interacting with the host and other people in the chat.

The downside of Twitch streams is they are long and their focus is mainly on gaming, but I think it definitely has potential (for business and other genres).

Getting back on topic, I thought it was a waste not to create shorter videos of her makeup tutorials and add them to YouTube, and that’s how this collaboration came about.

I started repurposing Chris’s 3-hour Twitch videos so they could become short makeup tutorials for YouTube. This sort of morphed into other video ideas.

Check out the video below of funny moments from SeeKaySee. I had fun editing together her funniest moments and adding graphics to match the mood.

Here’s a video from Twitch to IGTV

Want to check out her live Twitch stream? Click here for her channel.


Package: Video Editing and Design

Video Editing and Design for The Virtual Savvy

Video Editing and Design for The Virtual Savvy

I’ve been dragging my feet updating my portfolio, but I’m excited to present some of the work I’ve been doing. 

I'm the best

Bragging aside, I was excited to work with Abbey Ashley from The Virtual Savvy. The actual video was already edited, but she wanted to add graphics.

This’ll sound lame, but at first, I wasn’t going to take on the project, but I changed my mind for 2 reasons.

Number 1, I try to say yes to projects as much as possible because I think everything is an opportunity to learn and grow as a person. Number 2, I watched Abbey’s video and fell in love with Abbey’s personality.

I continued to be impressed by Abbey during this project because of her professionalism. It struck me that this must be the essence of being a VA. This excited and inspired me to go all out for this video.

For this project, I used Adobe After Effects because (this is my personal opinion) the graphics tend to have a more high-quality look. I also envisioned using text and wanted to animate them.

In the end, I loved the overall look of the video. Watch the video below to see the finished product.

 

 


Package: Video Editing

The 5 most important pages you should have on your website

The 5 most important pages you should have on your website

Before you start designing and making the copy for your website, you want to know what you should have on your website. If you’re just getting started, you should start with the basics. Here are the 5 most important pages you should have on your website.

Wait! I also want to mention this isn’t for someone who’s creating a one-page website. This is for someone who’s trying to build an empire. You want to create a blog, store your YouTube videos, create a podcast, sell services or products, etc. You’re planning on growing in the future. If that’s not you, you can just create a landing page.

Ok, back to the important information.

The 5 most important pages you should have on your website

01 Where am I?

First and foremost, you need a home page. This is the most important page on your site. Why? Because if your audience lands on your page through your blog post, video post, Pinterest, or wherever they clicked on your link in this infinite world of the web, they’ll head to your home page if they liked what they saw from the page they landed on.

Your homepage should have the most important information about your website on it. If you’re stuck on what to put on it, then here are some questions that will help you.

  • Who am I helping with this website?
  • What’s this website about?
  • What do I want my audience to know me for?
  • How do I let my audience know that they’re in the right place?
  • What do I want my audience to do next?

My homepage is called ‘Start Here’. The title is not great for SEO, but I want to make it easy for people to know where to start if they’re new to my website. On my homepage, you know that my name is Paigon (not Natasha Lane), and I help vloggers and entrepreneurs elevate their video content through design and editing so they stand out online and become THE authority in their field.

With this statement, you know that this website is for vloggers and entrepreneurs who create videos. Not only that, but they’re serious about creating videos because they want to become THE authority in their field. You also know that I do it through design and editing. Not into video or design? Then you’re in the wrong place. If you are, then welcome, take all the information I have and grow your empire with me!

If you don’t tell them what the site is about and who it’s for, then you’re confusing the people who land on your website. They just want to know that they’re in the right place. Once they know, they’ll keep coming back for more.

02 About page

I did a whole post on the feature you should have on your about page, click here to check it out. You know what happens when you assume, right! I’m going to take the risk. If you have a website, I assume that you’re doing it for profit. I mean, it cost money to have a website, so you at least want to make enough to maintain it.

There’s just one thing that you need to know if you’re a small business or doing it all alone, and that’s people buy from other people. This is your biggest weapon and that’s why your about page is so important. On this page you should answer these questions:

  • Who are you?
  • What do you do?
  • Why should I buy from you?
  • What’s so awesome about you?
  • How can you help your audience?

You don’t have to put your whole life story on your about page if you’re a private person. Just make sure you answer the most relevant questions that your audience is interested in. Continue reading “The 5 most important pages you should have on your website”

5 ways to develop your brand voice

5 ways to develop your brand voice

When I first started my business, finding my brand voice was the hardest part of branding for me. I wasn’t used to blogging and I never used social media. I was only used to writing term papers for class or emails for business, so my writing tone was formal/professional. Here are 5 ways to develop your brand voice. These tips are how I was able to develop my brand voice.

5 ways to develop your brand voice

01 Use what you have

If you don’t know how you want to sound, don’t let that hold you back from starting. The hardest part of anything in life is just getting started. I think of everything as a work in process. You can always learn on the go.

The only thing you have to do is start. My advice to anyone who’s on YouTube, podcasting, blogging, creating content for social media, or anything that requires your voice or writing, is to be yourself. What does that mean? Talk like you talk and write as you talk. It’s that easy.

 

Be yourself

 

Why should you be yourself? As an entrepreneur, especially if you’re a service based entrepreneur, you’re going to speak to your audience or clients on Skype, Zoom, a phone call, or whatever you use to communicate with a client,  so you want them to feel like they already know you. If you’re different in person, then people might get the wrong idea.

We’re not actors. We want to be authorities on our topic. A real, authentic person who knows about their industry. Now, there are some things you can fake and that’s confidence and a positive attitude. No one is comfortable putting themselves out there, so you have to fake it until you make it.

02 Just start

Earlier I touched on getting started and how it’s the hardest part of anything. Don’t be a wallflower. Yes, it’s fun sitting in the back and observing everything around you, BUT imagine how fun it is to be part of it.

 

Take the first step

 

Never in a million years would I have thought I’d have my own business, blog, newsletter, or be active on social media. I loved reading blog posts and watching YouTube videos, and now I make them. Before I started using social media, I hated it. I only liked to use it to stalk my family, friends, and my favorite celebrities. So for me to use it daily is jaw-dropping.

Do you know how afraid I was to launch my website? To post my first Instagram post? To hit publish on my blog post? Every time I had to post something, I felt like throwing up. But guess what? Now it’s nothing to me. You have to get comfortable with the uncomfortable.

Why am I telling you about my fears? Because every time I wrote a blog, email, or social media post, I had to use my voice. As I kept going, my voice evolved and I became more confident. I’m not going to say that I’m 100% happy with my voice, but I have come a long way from my beginning.

That’s why the start is the biggest thing you will have to overcome.

PSSST,  let me tell you a secret if you’re starting from scratch, you’re not going to have a big audience. I’m not trying to be mean, but it’s true. I have more views on my posts now than I did when I first started. You might think it’s bad news, BUT the time to experiment is when you don’t have an audience.

If you’re someone who’s followed me since that first blog post, email newsletter, and/or social media posts, THANK YOU and I APOLOGIZE! I know that my beginning work was horrible, but thank you for supporting me so far on my journey. *bow of gratitude*

 

Thank you

Continue reading “5 ways to develop your brand voice”

How my wrist injury helped me revamp my business

How my wrist injury helped me revamp my business

Before I get into how my wrist injury helped me revamp my business, I want to give you a peek inside how I was living before my wrist injury happened. I was working more than 12 hours every day. Since I was working so much, my health took a back seat. I already gained like 30 lbs because I started eating foods that were more convenient to save time. Not only that, but I was exercising less. I use to exercise 4 to 5 days a week for about an hour a day, but now I was exercising for 30 minutes for 2 or 3 days a week.

I had the mindset of ‘If you’re not hustling, you’re not succeeding’. My butt was in my chair all the time and my family was definitely annoyed because I was spending less time with them. Then, one day, I was doing a wheel pose after a cool down, and I hurt my wrist. I didn’t really know until the next morning, but I brushed it off and kept working, so the pain increased. It got to a point where I couldn’t do anything. I had to quit working.

I’m a failure

Not working, made me feel like a failure. This was the lowest point in my life because I had to depend on everyone to do everything for me. Not only wasn’t I working, but I couldn’t do any household chores or cook. I was useless. All I did was sit around the house feeling depressed while watching TV. To make things worse, I gained another 20 lbs.

While I was in my depression, I realized I needed a change. I started hanging out with my family more and I was becoming more of a human being instead of a robot who was always working. I also decided to work on some courses that I bought, but hadn’t finished.

During this time, I had an epiphany. There were so many things that I wanted to do, but couldn’t because I was always busy working. What’s the point of working all day, every day if I wasn’t happy? Because of this, I decided I needed to work smarter not harder to create a balance.

How my wrist injury helped me revamp my business

It’s all over

The first thing I realized after my wrist injury was my business is nothing without me. I couldn’t do any work without my wrist. If I can’t work, I can’t make any income. This was an eye-opener for me. How can I take days off, have sick days, and so on if my business can’t survive without me?

At this point, I can’t say that my business will survive without me, but I have systems in place so I don’t have to work as hard as I did when I first started. Continue reading “How my wrist injury helped me revamp my business”