• 5 Things Your About Page Absolutely Needs (If You Want to Stand Out and Get Booked)

    5 Things Your About Page Absolutely Needs (If You Want to Stand Out and Get Booked)

    Let’s talk about one of the most overlooked—but super powerful—website pages: your About Page. If you’re a creative entrepreneur or small business owner, this page isn’t just a “nice to have.” It’s essential. Your audience wants to know the person behind the brand. And if you’re building trust and community, your About Page can help do a lot of the heavy lifting.

    Why? Because people don’t buy from businesses—they buy from people. So, let’s make sure your About Page works for you in a real, down-to-earth way.

    Need help building a website that feels like you? Check out the Website Express Kit. It’s a self-paced course that walks you through creating a simple, strategic website—without the tech overwhelm.

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  • The 5 Website Pages You Actually Need to Grow Your Business

    The 5 Website Pages You Actually Need to Grow Your Business

    Before you dive into designing your site or writing all the copy, let’s hit pause for a second and talk about something way more foundational—what you actually need on your website pages.

    If you’re building a business (not just throwing up a one-page site), this blog is for you. Maybe you want to host your YouTube videos, start blogging, sell digital products, offer services, or even launch a podcast down the road—whatever your vision is, you need a solid foundation that supports your growth.

    Feeling overwhelmed? Don’t stress. We’re going to keep this simple and down to earth. Let’s walk through the five essential website pages you actually need—and how to make them work for your brand and your audience.

    Need help getting started? Check out the Website Express Kit. It’s a DIY website course that walks you through building your site without the tech headaches. Perfect for creative entrepreneurs who want a clean, strategic website—fast.

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  • How I use Pinterest for my Client Process

    Pinterest for my client process

    Pinterest for My Client Process: How I Really Use It to Bring Branding to Life

    Let’s be real—I love Pinterest. I use it to find new vegetarian recipes, get outfit inspo, scroll through dreamy workspace ideas, and yes, collect business tips. But here’s the thing: I also use it behind the scenes in my branding process with clients. Yep, Pinterest for my client process is a must-have tool.

    It’s visual, intuitive, and kind of addictive—in a good way. More importantly, it’s one of the easiest ways to figure out the vibe and direction of a brand without overcomplicating things.

    Why I Use Pinterest for My Client Process (And Why It Works So Well)

    Pinterest just makes sense. It’s like Google, but prettier and way more fun to use. When I need my clients to visually describe their brand, Pinterest helps them get there faster—without needing to know the “design lingo.”

    Here’s why it works:

    • It’s a visual search engine—so you see results, not just words.
    • It helps clients articulate their ideas, even when they’re not sure how to describe them.
    • It’s quick, fun, and easy to share ideas.

    Whether you’re into bold and edgy or soft and modern, Pinterest brings your vision to life. That’s exactly why I’ve made Pinterest for my client process a key part of my brand strategy.

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