How to choose fonts for your brand: A not so complicated way to think about type
When I first started off with graphic design, typography was my biggest weakness. I didn’t know how to choose fonts. I made the whole idea very complicated. My teacher even said that I thought about it too much. When I knew what he meant, I felt really dumb.
I’m not going to say typography is easy, but it doesn’t have to be complicated. Here is the not so complicated way to think about type. (more…)

