What’s the point of branding? Do I need a brand? Is branding really important? Keep watching to find out more.

What’s the point of branding?

If you’re doing business online or promoting yourself online, you probably have seen blog posts and videos on branding.

But is it really important? The short answer is yes, but I’m going to give a short, long answer instead by starting off asking ‘what’s branding?’.

If you’re just getting started creating videos, then the first type of videos you should create is *drum roll please* ‘HOW TO” videos. Here are 3 free options to record your computer screen for your service-based business to get you started on creating tutorials.

There are many reasons you might want to record your computer screen. You might want to train an employee or contractor how to do something, you might want to show your clients how to do something, or you might want to show your audience how to do something.

Basically, you’re creating a tutorial on how to do something.

Hello, and welcome back to my channel. Paigon here, and in this video I’m going to give you 3 free options to record your computer screen.

3 free options to record your computer screen for your service-based business

The first options is for Mac users. It’s also the option I use the most, and that’s Quicktime.  Quicktime comes already installed on your iMac and MacBook, which I have both.

I don’t know if it comes with iPhone because I went rogue and bought a Samsung instead. Sorry iPhone fans, but I’m team Samsung on this.

Let me know in the comments if you know if Quicktime is also preinstalled on iPhones.

If you’re not a Mac user, then these next 2 options are for you.

The first is Zoom. I use it for discovery calls, calls with my clients, and coffee chats. I’ve also attended a lot of meetings on Zoom. But did you know you can share your screen on it?

Yes, so if you already use zoom for client meetings, then you should definitely try it for recording your computer screen.

The 3rd option is the best if you don’t want to download an app to your computer. It’s totally on the internet. In fact, you have to have a Google account because it’s a Chrome extension.

This one is called Loom. You can sign up using your Google account or your Slack account.

I know a lot of business owners use Loom to record tutorials for their employees. I’ve used it to send a quick video to my client on how to do things on YouTube.

The other great thing about Loom is you edit your video after you record it, so it’s super convenient.

Those were your 3 free options to record your computer screen. Let me know in the comments below if you’ve used any of these tools and which one is your favorite. If you like this video then hit subscribe to get my latest videos.

-Paigon

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.