Before you start designing and making the copy for your website, you want to know what you should have on your website. If you’re just getting started, you should start with the basics. Here are the 5 most important pages you should have on your website.
Wait! I also want to mention this isn’t for someone who’s creating a one-page website. This is for someone who’s trying to build an empire. You want to create a blog, store your YouTube videos, create a podcast, sell services or products, etc. You’re planning on growing in the future. If that’s not you, you can just create a landing page.
Ok, back to the important information.
The 5 most important pages you should have on your website
01 Where am I?
First and foremost, you need a home page. This is the most important page on your site. Why? Because if your audience lands on your page through your blog post, video post, Pinterest, or wherever they clicked on your link in this infinite world of the web, they’ll head to your home page if they liked what they saw from the page they landed on.
Your homepage should have the most important information about your website on it. If you’re stuck on what to put on it, then here are some questions that will help you.
- Who am I helping with this website?
- What’s this website about?
- What do I want my audience to know me for?
- How do I let my audience know that they’re in the right place?
- What do I want my audience to do next?
My homepage is called ‘Start Here’. The title is not great for SEO, but I want to make it easy for people to know where to start if they’re new to my website. On my homepage, you know that my name is Paigon (not Natasha Lane), and I help vloggers and entrepreneurs elevate their video content through design and editing so they stand out online and become THE authority in their field.
With this statement, you know that this website is for vloggers and entrepreneurs who create videos. Not only that, but they’re serious about creating videos because they want to become THE authority in their field. You also know that I do it through design and editing. Not into video or design? Then you’re in the wrong place. If you are, then welcome, take all the information I have and grow your empire with me!
If you don’t tell them what the site is about and who it’s for, then you’re confusing the people who land on your website. They just want to know that they’re in the right place. Once they know, they’ll keep coming back for more.
02 About page
I did a whole post on the feature you should have on your about page, click here to check it out. You know what happens when you assume, right! I’m going to take the risk. If you have a website, I assume that you’re doing it for profit. I mean, it cost money to have a website, so you at least want to make enough to maintain it.
There’s just one thing that you need to know if you’re a small business or doing it all alone, and that’s people buy from other people. This is your biggest weapon and that’s why your about page is so important. On this page you should answer these questions:
- Who are you?
- What do you do?
- Why should I buy from you?
- What’s so awesome about you?
- How can you help your audience?
You don’t have to put your whole life story on your about page if you’re a private person. Just make sure you answer the most relevant questions that your audience is interested in.
03 Contact page
For me, a contact page is a must, but it depends on if you want people to contact you. I would hope you want to be contacted if you’re doing business and/or want to interact with your audience. When I get emails, comments, and DMs from my audience, I love it. I love helping people and learning about what they’re doing and I work alone so it’s an opportunity to connect with another human in this online world.
Here are some questions your contact page should answer:
- Can your audience contact you?
- Is there a specific person who can contact you?
- How do you want your audience to contact you?
- Do you have office hours?
- Do you have a physical office people can visit?
Another feature you can add to your contact page is an FAQ section. If there are questions that people always ask you, then you can have those listed on your contact page.
04 Service/Product page
Of course, you want to showcase what you’re selling on your website. You can have one page or several pages depending on what you do or sell. You want to answer these questions on your service and/or product page(s):
- What are you selling?
- How can this help your audience?
- What do you get when you buy this?
- How much is it or how do you find out the price?
- How does this product or service work?
- When will I receive this product or how do I book this service?
- What’s the process for this service?
05 Blog, video, podcast, or other content
If you’re an entrepreneur or small business you should be creating content to showcase your expertise or showcase your product. If you’re creating physical products or digital products, you should definitely create videos and/or blog posts to showcase your products. Here are some content ideas to choose from:
- Video content (YouTube, IG TV, Facebook, Instagram, Instagram stories)
You should pick one that you’re confident in creating. If you hate writing, choose video or podcasts. Don’t like being on camera? Then choose podcasting or blogging. If you don’t like podcasting then try writing.
No matter what, you should have a newsletter. The people who take the extra step of subscribing to your email list like what you’re doing and are more likely to buy from you. If you’re thinking you hate writing, well, you can send out videos, podcasts, and/or blogs to your subscribers. It doesn’t have to be a long email newsletter unless that’s your thing.
Notice I didn’t include social media.
Even though you can create content for social media, you don’t own it. You can find out more in my post ‘Why you should have a website’ here. Instead, focus on creating content on your website and then post about that content on social media linking back to your website. The goal is to bring more traffic to your website.
Don’t know what kind of content to create? Think about your FAQ from your audience, what people need to know about your services and/products, about all the things that your audience struggles with and how you and your website can help. Once you get the ball rolling, you’ll have tons to write about.
I don’t have time for this…
If you don’t have time for this, I’ve got you covered. Here are the 5 most important pages you should have on your website:
02 About page
03 Contact page
04 Service/Product page
05 Blog, Video, Podcast, or another content page
Which page is the most important page you look for on a website? Let me know in the comments below.
I usually find new sites through Google, Pinterest, or YouTube. If I like what I see, I head to the homepage to see what kind of website I’m on. Then if I’m interested, I check out the about page to find out more about the business/person.