Why your business should be on YouTube

Want an easy way to grow and market your business online? Are you trying to build a brand and become more visible online? Then YouTube might be for you. Keep watching to find out why your business should be on YouTube.

Why your business should be on YouTube

If you’re just getting started online growing your business or brand, you probably have these goals in mind.

You want to get started creating your brand.
If you have a brand, you want to build brand awareness.
You want to build authority on your topic or niche.
You want to build social proof. Which is basically proving that you’re a real business and not trying to scam people.
Maybe you’re trying to build a community or grow your email list.

No matter which goal you have, creating video content for your business will help.

Video is the fastest way to grow know, like and trust, and that’s because people can see, hear, and get to know your personality if you keep creating consistent videos.

Even though every social media platform has a video element now, in this video, I’m going to specifically talk about YouTube.

Video Hosting

YouTube is a great platform for video hosting. It’s free and easy to use.

This is great because if you’re creating videos for your website, you save space by adding the YouTube link for your video instead of uploading the video to your website.

Even though your channel is owned by YouTube, you can still brand it to fit your business. It’s like an extension of your business that you don’t have to pay for.

Search Engine

YouTube is the 2nd largest search engine and it’s owned by the 1st largest search engine, Google.

When people search for things in the YouTube search bar, they get a number of videos related to their search. That means if you’re creating videos on ‘Copywriting for social media’ and someone searches ‘copywriting for social media’ then your video content will show up if it’s popular or if there’s not anyone else creating videos on that topic.

This means you’re promoting your business on YouTube for free, so you’re marketing your business for free with YouTube.

Awesome right! Remember, I also mentioned that YouTube was owned by Google. That means if you’re video content is relevant to the search terms in Google, you’re video will also show up in the Google results.

Doesn’t that motivate you more to have your business on YouTube?

Easy to repurpose

If you don’t have time to create content all across your social media channels and for your website, you can repurpose your videos.

I won’t go into this in great detail since I’ve created a video for this. It’s called ‘Repurpose Your YouTube Videos’, and you can find the videos in the cards above or in the description box below.

But basically, you can repurpose your videos to create social media posts, blog posts, and other content.

Passive Income

You probably already know this, but you can monetize your YouTube channel, which means that you’ll get passive income.

If you’re creating consistent content and grow your channel, you’ll be able to monetize your YouTube channel. That means you’ll get paid if viewers watch your content.

To monetize your channel, you have to apply for it. Once you apply, you have to have 1000 subscribers and 4000 watch time hours to get approved.

But once you’re approved, you have one more revenue stream for your business.

Need help creating your videos? Grab your free step by step video creation process for free here!

Recap

We talked about free video hosting, how YouTube can market your videos for free with its search engine and with the Google search engine, how it’s easy to repurpose your YouTube videos, and how YouTube can become a passive income for your business.

Are you already creating YouTube videos for your business? Type ‘yes’ or ‘no’ in the comments below, and don’t forget to download your free video creation process here.

If this video was helpful, be sure to subscribe, share with your friend, and hit the like button so I know to make more videos like this!

-Paigon

FROM THE YOUTUBE DESCRIPTION:

STEP BY STEP VIDEO CREATION PROCESS: http://natashalanedesignco.com/video-creation-process/

VIDEOS I MENTIONED:

REPURPOSE YOUR YOUTUBE VIDEOS: https://www.youtube.com/watch?v=LvlxkzGRW2Q

YouTube

How to build your brand on YouTube

September 16, 2019December 4, 2019

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week. If you missed it, check out ‘What’s the point of branding?’ here.

Video

How to create videos without being on camera

October 28, 2019October 12, 2019

Hate being on camera? You know you should create videos, but you don’t want to be on camera. If you’re camera shy, then here are some tips on how to create videos without being on camera.

How to create videos without being on camera

This is for everyone who is camera shy! Today, I’m going to give you ideas for YouTube videos without showing your face. We’re going to go over what type of videos you can make without showing your face and how to make faceless videos. That sounds kinda gross, let’s say how to make videos without being on camera.

Multimedia · Web

Why a vlogger should have a website

April 23, 2018June 13, 2018

I’m a big fan of binge-watching videos on YouTube. When I fall in love with a vlogger, I tend to go to their YouTube channel and look through their social media and website. I always feel disappointed when I discover that they don’t have a website or that the website is made on another platform that they don’t own (blogger or wordpress.com) because the design is usually subpar. Here’s why a vlogger should have a website.

Why a vlogger should have a website

Stake a claim

Having a website means that you own it. Social media is owned by big businesses that only care about how the platform will make money for them, so they don’t have your best interest at heart. A website is owned by you, which means you can do whatever you want with it at any time.

So once you have one, what’s the point? Well, it’s time to build your community. You want to build a community on your own site, just in case the algorithm changes again on the social media platforms and it becomes harder to reach people. Instagram, Facebook, and Pinterest are always changing how your audience views your content. The easiest way to drive traffic to your site is actually pointing your social media followers to your website. Just add your website link to all your social media accounts.

Another way to build a community is to start a newsletter. Just add an opt-in to your website so that people can sign up. You can get started with Mailerlite or Mailchimp for FREE. Later, when you expand, you can start selling products and services to your list, but in the beginning, you want to nurture your list and build your following by providing great content. The point is, having a website gives you control over your content and opens up new avenues for growth.

Venture out

I hinted at new avenues for growth. What does that mean? It means there are so many possibilities for the future. Maybe you started creating videos for fun on YouTube, but then realize you want to do it as a full-time job. Maybe you started it to market one aspect of your business but decided to switch up your business plan and expand.

Dreams and plans always change, so it’s better to be prepared. It’s never too early to start. The first thing you should do is have a website so you can start collecting subscribers so that you’ll have potential customers who will know you and trust you. Next, you want to think about how you want to be perceived and who you want to attract. Once you answer that question, you can start thinking about branding your business (branding usually comes before the website, but you want to get started quickly).

If you’re not sure what you want to do, just start thinking about where you want to be in one year. Then, think about 5 years from now. Are you going to still create videos then? Do you want to have your own business? It’s worth thinking about or preparing for just in case. Read More “Why a vlogger should have a website”

Video

Ready to invest in creating YouTube videos? Here’s how to find out!

November 22, 2021November 10, 2021

Are you ready to invest in creating YouTube videos? Is it worth it? I totally understand, I was on the fence too before I started creating videos. I mean, running your own business is already time-consuming, adding YouTube videos just seems like a hassle.

If you’re like me, you’re probably thinking of a lot of cons to creating YouTube videos. Like it’s too much work, it’s expensive, it’s not for you, and so on. If you want to know whether investing in YouTube videos will be worth it, here’s how to find out. Just answer these 5 questions to know if it’s worth it or not.

Video

Should I start a YouTube channel? (5 reasons why I switched from blogging to making YouTube videos)

October 11, 2021November 10, 2021

Are you on the fence about whether you should be blogging or vlogging for your business? Well, creating content for your business is all the same, right? Wrong! Depending on your goals, there’s a big difference between blogging vs vlogging for your business. If you haven’t figured out by the title of this video, today, I’m going to answer ‘Should I start a YouTube channel?’ and give you 5 reasons why I switched from blogging to making YouTube videos.

When you’re first starting out blogging, you won’t have any traffic especially if you’re starting your business from scratch. I know when I first started my blog, all I heard was crickets. You see all these articles about how you should create content for your business because it’s the easiest way to market and attract your dream clients to you, but just because you build it, doesn’t mean that they will come right away.

Yes, you should be creating content to grow your business, but instead of blogging, you should turn to making YouTube videos. Here are the 5 reasons why I switched from blogging to making YouTube videos.

Video

YOUTUBE VIDEO UPLOAD 2020 (Everything you need to know to optimize your video!)

March 2, 2020March 2, 2020

Are you confused about YouTube SEO? SEO helps you get found by search engines. That includes Google, YouTube, Pinterest, and so on. Even if you don’t have a big audience, it’s good to optimize your content so when you do grow bigger or someone randomly searches for your content topic, they’ll be able to find you. This is such a big deal for YouTube. People are searching for videos to help them solve problems all the time. That’s why you should optimize your video as soon as you upload your YouTube video. Learn all the things you need to do to optimize your video in this YouTube video upload tutorial.

YouTube Video Upload (Everything you need to know to optimize your video!)

Today I’m going to talk about everything you need to know to optimize your videos. Basically, this is just an updated version of “How to Upload Your YouTube Videos,” but we’re going to be talking about YouTube SEO. So if you haven’t uploaded a video yet this year, YouTube has actually updated their uploader, so now you can only upload one video at a time, but don’t worry, you can actually go back to the classic version. I’m guessing that they updated the uploader because of the new rules with the kid content. They want to know if you’re creating videos for kids or if you’re not creating videos for kids, but really, if you go to the defaults, you can actually check to say that your channel is not for kids or if it is for kids.

01. File names are important when you upload YouTube Videos

Before you upload your video, the first thing you need to do is name your video file. The name of your video file is important because it’s also part of SEO. Don’t just upload a video that says “video one,” or “YouTube video one,” or some people use dates for their videos. Make sure you name your file what your YouTube video title is.

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