Why your business should be on YouTube

Want an easy way to grow and market your business online? Are you trying to build a brand and become more visible online? Then YouTube might be for you. Keep watching to find out why your business should be on YouTube.

Why your business should be on YouTube

If you’re just getting started online growing your business or brand, you probably have these goals in mind.

You want to get started creating your brand.
If you have a brand, you want to build brand awareness.
You want to build authority on your topic or niche.
You want to build social proof. Which is basically proving that you’re a real business and not trying to scam people.
Maybe you’re trying to build a community or grow your email list.

No matter which goal you have, creating video content for your business will help.

Video is the fastest way to grow know, like and trust, and that’s because people can see, hear, and get to know your personality if you keep creating consistent videos.

Even though every social media platform has a video element now, in this video, I’m going to specifically talk about YouTube.

Video Hosting

YouTube is a great platform for video hosting. It’s free and easy to use.

This is great because if you’re creating videos for your website, you save space by adding the YouTube link for your video instead of uploading the video to your website.

Even though your channel is owned by YouTube, you can still brand it to fit your business. It’s like an extension of your business that you don’t have to pay for.

Search Engine

YouTube is the 2nd largest search engine and it’s owned by the 1st largest search engine, Google.

When people search for things in the YouTube search bar, they get a number of videos related to their search. That means if you’re creating videos on ‘Copywriting for social media’ and someone searches ‘copywriting for social media’ then your video content will show up if it’s popular or if there’s not anyone else creating videos on that topic.

This means you’re promoting your business on YouTube for free, so you’re marketing your business for free with YouTube.

Awesome right! Remember, I also mentioned that YouTube was owned by Google. That means if you’re video content is relevant to the search terms in Google, you’re video will also show up in the Google results.

Doesn’t that motivate you more to have your business on YouTube?

Easy to repurpose

If you don’t have time to create content all across your social media channels and for your website, you can repurpose your videos.

I won’t go into this in great detail since I’ve created a video for this. It’s called ‘Repurpose Your YouTube Videos’, and you can find the videos in the cards above or in the description box below.

But basically, you can repurpose your videos to create social media posts, blog posts, and other content.

Passive Income

You probably already know this, but you can monetize your YouTube channel, which means that you’ll get passive income.

If you’re creating consistent content and grow your channel, you’ll be able to monetize your YouTube channel. That means you’ll get paid if viewers watch your content.

To monetize your channel, you have to apply for it. Once you apply, you have to have 1000 subscribers and 4000 watch time hours to get approved.

But once you’re approved, you have one more revenue stream for your business.

Need help creating your videos? Grab your free step by step video creation process for free here!

Recap

We talked about free video hosting, how YouTube can market your videos for free with its search engine and with the Google search engine, how it’s easy to repurpose your YouTube videos, and how YouTube can become a passive income for your business.

Are you already creating YouTube videos for your business? Type ‘yes’ or ‘no’ in the comments below, and don’t forget to download your free video creation process here.

If this video was helpful, be sure to subscribe, share with your friend, and hit the like button so I know to make more videos like this!

-Paigon

FROM THE YOUTUBE DESCRIPTION:

STEP BY STEP VIDEO CREATION PROCESS: http://natashalanedesignco.com/video-creation-process/

VIDEOS I MENTIONED:

REPURPOSE YOUR YOUTUBE VIDEOS: https://www.youtube.com/watch?v=LvlxkzGRW2Q

Video

Camera shy?! Learn how to talk to the camera (in just a minute a day)

December 20, 2021December 6, 2021

Are you camera shy? Learn how to talk to the camera in just one minute a day. You might think being in front of the camera is just not for you. But, it’s possible. I used to be the same way. I used to hide from the camera all the time.

Did you know that if someone was filming me, I would literally start twitching and shaking in front of the camera? Yes, it’s true! Being on camera made me uncomfortable. But, look at me now. I’m sitting here talking in front of the camera. Still awkward, but I’ve made a lot of progress.

So, if you want to learn how to get used to being in front of the camera, how to feel confident on camera, and how to talk to the camera, keep watching because I’m going to touch on each of these topics.

Multimedia · Process

My video editing process

May 21, 2018May 18, 2018

My biggest goal when editing and creating designs for videos is to help you attract your dream audience and become THE authority in your field. When I first envisioned my video editing process for this service, it was geared towards YouTube, but I have since expanded to other social media. The clients that I’m currently working with wanted videos created for Instagram, Instagram stories, and Facebook, so I added those options into this package.

My other goal is to focus on adding lifestyle elements to videos for entrepreneurs. Why? Because your audience wants to connect with you and once they do, they’ll want to follow/subscribe to your account and stay updated. I don’t want you to create a one and done video (those videos people look for to learn something, and when they do, they leave your channel and forget about you). I want you to create an audience that is excited to watch your videos consistently. Now that you know my main goals, here’s what you can expect from my video editing package.

My video editing process

Doing the homework

Once you book my service, you have a little homework to do. The first thing I do when you’re booked as a client is adding you to a project in Asana. Asana is a project management system and it’s where we’ll be doing all of our communication (you’ll still get email notifications, but through Asana).

Don’t worry, it’s FREE and easy to use. I’ll assign you to your task (your homework) and you’ll also see where I am and when things are due for your project. This makes it easier to communicate and manage all our files.

After you get access to your project in Asana, you’ll see that you have a questionnaire to fill out. This questionnaire helps me figure out what style to edit your videos in, your branding, who your audience is, and so on. I need this completed before I start editing your videos.

Also, on the questionnaire, there’s a section that lets me know how you’ll deliver your videos. You’ll let me know if you use Dropbox, Google Drive, Onedrive or any other cloud storage you have. If you want me to upload your videos to YouTube, you can provide access to your login or you can add my email address to your account.

Once you finish the questionnaire, you just mark the task as completed in Asana. The next homework assignment is to give me your brand style guide or elements of your brand (if applicable).

Click here to read more about the client process.

Click here to learn more about Asana. Read More “My video editing process”

Productivity · YouTube

How to make time to create YouTube videos when you have a crazy schedule

September 17, 2018October 22, 2018

About a month ago, someone on Facebook asked how they could create videos consistently when their schedule was out of control. This person was a student who was juggling classes and work, but this pertains to entrepreneurs too. I gave her a short, simple answer, but I wanted to go into more detail about it here. Here’s how to make time to create YouTube videos when you have a crazy schedule.

How to make time to create YouTube videos when you have a crazy schedule

The easiest way to create videos consistently for YouTube is to have batch days. If you don’t know what batch days are, it’s when you group similar tasks together so that you’ll get things done faster and more efficiently.

Even though I haven’t created videos in a while, I want to share how I batch tasks. This even works for when I’m working on my client’s videos. Pay attention, because if you want to save a lot of time and be more efficient this is for you.

Planning

Before you hit record, plan your videos in advance. If I’m creating a video or even a blog post, I already have a list of titles to choose from. In fact, I have a list of a year’s worth of blog posts and video ideas (I thought I was going to start creating videos, so I already started planning them).

Preparation is the key to everything. Here’s the easiest way to create a list of video content ideas.

01 Braindump everything

If you just start out making a list of ideas, it can be too much. Before you start brain dumping all the things you want to create, first start with categories. Come up with 3 to 6 categories that you want to stick to for your videos. For example, if you’re a coach for entrepreneurs maybe you want to stick to motivation, productivity, and planning. If you’re a fitness vlogger you could create videos that pertain to food, fitness, and motivation.

Once you create your categories, then start listing ideas for each category. Let’s use the fitness vlogger as an example. Under the category of fitness, you can list:

5 ways to a smaller waist
My gym routine
Get rid of those chicken wings
How to stretch before you exercise

The fewer categories you have, the more you have to braindump because you’re creating a year’s worth of content. If you only have 3 categories, and you’re making 1 video a week, then you would have to create 13 ideas for each category. 6 categories would make 9 ideas for each category.

02 Create an editorial calendar

Now that your list is ready, you can create an editorial calendar. You can write out which video you want to create for each week. If you don’t have time to plan out too far in advance, then at least do a month. 1 month should equal 4 or 5 videos if you’re creating 1 per week.

You can also look at your schedule and find a 2-hour time block so you can start recording. If you’re creating short videos, you should be able to record 4 videos back to back. I’ll get into this more after we finish planning. Read More “How to make time to create YouTube videos when you have a crazy schedule”

YouTube

How to create a YouTube end screen

February 11, 2019February 15, 2019

Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.

So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.

How to add end screens to your videos.

YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?

Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.

So let me show you how to do that. First, of course, we need to upload a video, now you want to create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.

So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.

Video

3 simple ways to brainstorm video content

April 22, 2019May 15, 2019

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.

Video

YOUTUBE SEO (the lazy way to get more views on youtube 2020)

March 23, 2020March 23, 2020

If you want an in-depth informational video on YouTube SEO, then this is the wrong video for you. If you want to learn YouTube SEO in a lazy way to get more views on YouTube then you’re in the right place.

YOUTUBE SEO (the lazy way to get more views on youtube 2020)

There are plenty of blogs and videos on SEO. But if you do all that research on everything about SEO, you’re just going to slow down your video creation process. You’re here because you quickly want to learn about YouTube SEO so that you can optimize your videos and get found on the YouTube search results.

The important thing you need to know about optimizing your videos is that you should include your keywords in your title, your tags, your description, and your captions (Google is actually able to scrub your captions for keywords).

This site uses Akismet to reduce spam. Learn how your comment data is processed.