If you’re reading this, you already have a brand or you’re ready to start thinking seriously about it. Having a brand is all about building recognition and attracting your audience. So how do you become recognizable? Simple, you just have to stay consistent. Consistency is the easiest way to get people to recognize you and keep you memorable. Here are the 5 tips to keep your brand consistent.

5 tips to keep your brand consistent

01. Writings on the wall

No matter if you’re creating YouTube videos, blogging, creating content for social media, or just a business in general, you’re going to have to use text. The first tip is to always use the same fonts. You shouldn’t have more than 3 fonts unless your business branches off and each item has its own brand.

Unless your branching out, no matter what you’re putting out into the world, use the same fonts. That means using the same fonts on your Instagram graphics, website, worksheets, workbooks, YouTube graphics, blog graphics, ads, billboards, and so on. If you keep doing this consistently, your audience should be able to recognize your business by your font.

Note: If you create content for online and print use, then you might have 4 to 6 fonts. One set for online use and another set for print. Those fonts are based on legibility.

02. Don’t be every color of the rainbow

Unless your brand colors are every color of the rainbow, use only your brand colors. Like with your fonts, use them consistently on your social media graphics, YouTube thumbnails and videos, blog graphics, website, and so on. No matter what you create, if your audience repeatedly sees your content, they should know who it is.

For example, if you create a YouTube thumbnail and you use the same colors and fonts, then your audience should automatically think, ‘Oh, so and so just released another video, I should watch it’, without even looking at the YouTube channel name.

03. Image is everything

Photo images are also a part of your brand. Make sure you create the same style of images. The best example is Instagram. You’ll notice that the best accounts create a consistent theme. Those themes can be based on mood, colors, lighting, and/or focus.

I think you can get a little more creative with Instagram, but whatever platform you’re using, if you’re using images for your brand, make sure to keep the style consistent.

Want to find out more about branding photos? Click here to read 3 types of photos you can use to brand your business. Read More “5 tips to keep your brand consistent”

If you have an Instagram account, you know how important it is to have a great feed. It’s like the homepage of your Instagram account now. For me, Instagram was the hardest part to brand for my business especially since I always wanted to try something new. If you’ve been following since the beginning, you’ll see how much my Instagram has evolved. I’m going to tell you my secret on how to brand your Instagram feed so that you can have more time to focus on other aspects of your business.

How to brand your Instagram feed

First, I’m going to tell you about my struggles with Instagram. As a graphic designer, I thought I had to showcase my skills, so it started off as an account for my business. I was using my brand colors as overlays on my images, but I wasn’t satisfied with the overall look of my feed.

Then I started using my brand colors as backgrounds and then added pictures of myself because no one wants to buy from someone they know nothing about. Also, I started showcasing my portfolio, but those portfolio pieces didn’t fit my own business brand.

In the end, I hated the way my Instagram feed looked, so I started experimenting with photo images only. I totally went rogue because I still couldn’t find what I wanted, but it helped a lot in knowing what I liked and didn’t like. Just posting on Instagram itself helped me develop my style and voice, but having less time made me really buckle down and create a theme for my feed.

You can check out my Instagram here.

Voice

Like with everything in life, it took a lot of practice for me to find my voice. Just like with my blog posts, I had to reprogram myself to write in a more casual style. Basically, I try to write the way I talk to people in real life vs how I write an essay for a school or work project.

It’s hard, but I pushed myself to create an Instagram post every day, well now every weekday. If you’re having trouble finding your brand voice, just write the way you talk. You shouldn’t try to pretend to be someone else in real life anyway.

Images

Your image style should be consistent. I never had an issue with this because I Photoshop all my images to have the same style, even the photos I take of myself. When I photoshop my images, I like to brighten up my images, add contrast, and lower the saturation a little. I also like to stick to black, white, and the teal-ish color I use for my brand.

As long as you stick to a style, your theme will look professional. For example, Boryana Kolf likes to use a color theme for her feed. I love the images she chooses for her colors. If you’re not following her on Instagram, you should because she gives great Instagram tips.

Another way to stay consistent is by content. Jackie Kossoff is based in L.A., so she likes to use photos from L.A. in her feed. The one thing that always stands out for me in her feed is her ‘Food for Thought’ posts. They are always pictures of food and include tips on upping your social media game.

Instagram templates are the easiest way to brand your feed

I had to take like 3 weeks off from Instagram because I became too busy with client projects and my own business projects. Even though I really disliked Instagram when I first started, I fell in love with interacting with people. Who knew I would have so much fun with it?