Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.

So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.

How to add end screens to your videos.

YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?

Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.

So let me show you how to do that. First, of course, we need to upload a video, now you want to  create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.

So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week.  If you missed it, check out ‘What’s the point of branding?’ here.

How long should your YouTube video be? When you’re thinking about the length of your videos, you have a lot of factors to consider. Is it a live video or edited content? Are you a beginner or a veteran video blogger? Who’s your audience? Because of all these factors, the answer will be different for each person. That’s why this post is dedicated for entrepreneurs and vloggers who are just getting started on YouTube.

How long should your YouTube video be?

What does your audience want?

The number one thing to consider is your audience. Why is your audience watching you on YouTube? This may depend on your content, but if you don’t have an audience, you have to think about who you want to watch your videos.

You don’t want to build a list of random subscribers because that would be useless to you. If you’re an entrepreneur, you’re basically on YouTube to market and make money, so you should keep who your target audience is in mind. Everyone else who subscribes is a bonus or a future client because you never know.

Let’s say your target audience is entrepreneurs who are moms. They have busy lives because they’re balancing their business, their family, and their personal lives. If they’re going on YouTube, they’re searching for the shortest video that can help them. I’m the same. If I go on YouTube to search for something, I always choose the shortest video.

If you’re a beginner creating content, basically you should be asking ‘Does my target audience have time for this?’ If you don’t know, then research other YouTube videos  (competitors in your niche, because every genre is different) and see what they’re doing. While you’re researching, check how many subscribers they have. If it’s a big number, check how many videos they’ve created and then look through their middle videos because we all know the first videos we create are not great and with their newer videos, they can get away with creating longer content if they have a huge following of loyal fans.

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