Video Editing and Design for Sophie VL

Yay, I’m excited to post my first portfolio for video editing! Here’s the video editing and design for Sophie VL.

Video Editing and Design for Sophie VL

Overview

Sophie VL is a business coach who helps overwhelmed entrepreneurs grow their online business and ditch the plan B.

YouTube Videos

Sophie creates consistent videos every Tuesday and Thursday, so I edit 2 videos a week.

Color Correction and Lighting

The first thing I do for any video is a color correction and adjust the lighting. Before I start any project, I send a questionnaire to my clients. From that questionnaire, I take into consideration the style that the client likes, their brand, and their content when deciding on lighting and color.

Before

After

Editing and cuts

This is all dependent on the client. At the beginning of the project, there were a lot of jump cuts and heavy editing when there were mistakes. Sophie didn’t care too much for having a lot of edits and cuts, because she wanted to keep things natural.

Before

https://www.youtube.com/watch?v=Uk3vDQgNW2g&t=9s

After

https://www.youtube.com/watch?v=oGmd3eI03bA

Channel Manager

I’m actually the channel manager for Sophie VL. I upload videos, research titles, and tags, schedule the videos and create the end cards for the videos. Sophie only has to concentrate on creating awesome content.

Thumbnails and Instagram promo

We’re still experimenting with design, but here’s the evolution of thumbnails.

I also create the promo images for Instagram.

IG TV

As soon as IG TV launched, we started experimenting with it. Now we have a system down for repurposing videos to fit the IG TV format.

Instagram Story for YouTube and IG TV Promos

For every video I edit for YouTube and IG TV, I create an Instagram Story with a highlight from the video. The design concept was created by Sophie, but I implemented her idea and created promos that fit her brand.

YouTube Promo

IG TV Promo

Intro

When I started on Sophie’s project, she really wanted a branded intro. She already had an intro video that she created with a compilation of herself. At first, she wanted to get rid of it, but I really loved it and thought it fit her brand. I combined her video and animated her logo to create her video intro.

https://www.youtube.com/watch?v=JZWDpkkHbv8&t=129s

Video Editor x Designer: Paigon Davis

Package: Video Editing x Design

YouTube: Sophie VL

Instagram: @sophievlcom

Project Summary

I love working with Sophie VL. While editing her videos, I feel like I know her as a person (we message each other, but have only spoken together like 3 times) and I have learned so much from her videos. For example, I didn’t like my sales funnel and after editing and watching her video, HOW TO CREATE A SIMPLE SALES FUNNEL FOR YOUR ONLINE BUSINESS, I ended up updating my sales funnel.

Check out the videos that I’ve edited for Sophie VL here.

How to build your multimedia empire : Part 1: Getting over obstacles and making your mark

January 8, 2018September 14, 2018

Congrats! You already took the first step into creating your multimedia empire and that is seriously considering it. I don’t want to waste your time, so this post is geared to those who already have evergreen content (newsletters, blogs, etc.) or videos (YouTube, webinars, workshops, and live video tutorials) that they want to use to start building/expanding their audience. Here’s how to build your multimedia empire. Read More “How to build your multimedia empire : Part 1: Getting over obstacles and making your mark”

Business · Client Process · Productivity

An inside look at my client process

October 2, 2017March 8, 2018

I don’t know about other people, but I love structure. No matter what field I’m working in, I love to be organized (even what looks like a mess is actually organized in some way) and streamline my work process. This is an inside look at my client process from onboarding to project completion. Read More “An inside look at my client process”

YouTube

How to build your brand on YouTube

September 16, 2019December 4, 2019

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week. If you missed it, check out ‘What’s the point of branding?’ here.

Branding · Design Process · Graphic Design · Portfolio

Brand x Web Design for Death by dessert

October 9, 2017June 15, 2018

*This Brand x Web Design for Death by dessert is a fictitious company for my portfolio.

Overview

Death by dessert is a cafe that specializes in a variety of desserts and beverages. They differ from other cafes and coffee shops by having a bright and relaxed atmosphere. The cafe leans more towards a cutesy style without being too feminine. Read More “Brand x Web Design for Death by dessert”

Design Process

What Collateral items do I offer?

February 12, 2018June 15, 2018

In my Logo x Branding package, my clients get the option of 3 collateral items. The Branding x Web Design package includes 4 collateral items. So, what are collateral items? They are just additional design items that add to the branding experience. Here is a list of collateral items I offer. Read More “What Collateral items do I offer?”

YouTube

How to upload and schedule your YouTube video

January 14, 2019January 11, 2019

So you’ve filmed and edited your video, but now you need to upload it to YouTube. In this video, I’m gonna show you how to upload and schedule your video to YouTube.

Before we upload the video the first thing we need to do is, of course, log in to our YouTube account.

So, I’m already logged in. Now I’m gonna go to this little camera icon with the plus button. When you hover over it, it says ‘create a video or post’. So you just click on it. Then you have the option of uploading a video or going live. So we’re just gonna upload a video. Then you just need to select a file to upload. I’m just gonna pick this video right here.

So then we’re gonna go to the right where it says private. You can either make the video public or you can schedule the video. When you make the video public it’s gonna go live as soon as this video finishes uploading.

But I’m gonna schedule the video.

I’m gonna choose January 10th at 10:00 a.m. Then you see this little button right here, ‘publish on Thursday, January 10th’, and then click, and it’s scheduled. That’s how you upload a video to YouTube.

So now you know how to upload your video, but don’t hit publish yet. In the next video, I’m gonna show you the five things you need to do before you hit publish. So if you’re not subscribed go ahead and subscribe, and hit the little bell notification, and you’ll be notified when the new video comes out. I’ve also created a checklist for you.

Grab your checklist here.

Are you launching a YouTube channel this year? Let me know in the comments below.

– Paigon

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