Let’s talk about one of the most overlooked—but super powerful—website pages: your About Page. If you’re a creative entrepreneur or small business owner, this page isn’t just a “nice to have.” It’s essential. Your audience wants to know the person behind the brand. And if you’re building trust and community, your About Page can help do a lot of the heavy lifting.
Why? Because people don’t buy from businesses—they buy from people. So, let’s make sure your About Page works for you in a real, down-to-earth way.
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5 Things Your About Page Absolutely Needs (If You Want to Stand Out and Get Booked)
01. Show Your Face (Yes, You!)
Let’s be real—people connect with people. One of the easiest ways to build trust on your About Page is to show your face. I know, I know… not all of us love being in front of the camera. I used to avoid it too. I’m an introvert and I value my privacy, but I also know that a photo makes a big difference.
Whether it’s a casual photo of you sipping coffee or a polished headshot, make sure it fits your vibe. Think: what kind of energy do I want to give off? Friendly? Creative? Professional? Relaxed? Choose a photo that reflects that.
02. Make It Personal: Who You Really Are
This part of your About Page is where you introduce yourself and your business. If your business name is different from your personal name, help your audience make the connection. For example—my name is Paigon, not Natasha Lane (just in case you were wondering!).
Here’s what you can include:
- Your name and what you do
- Where you’re located (optional, but helpful)
- Your experience, background, or how you got started
And don’t feel like you need to write a formal bio. Keep it conversational. Share a bit of your story—what brought you here, what lights you up, and what you’re excited about in your business.
03. Explain What You Do (Like You’re Talking to a Friend)
Sure, your homepage might give a quick intro, but your About Page is the place to go deeper. What do you actually do—and why should people care?
Here are a few things to think about:
- What services or products do you offer?
- What results or transformations do you help people get?
- Why are you so passionate about this work?
This isn’t just a resume—it’s your chance to show the heart behind your business.
04. Speak to Your Dream Clients (Make Them Feel Seen)
Let’s make it super clear: Who is your business for? Your About Page should speak directly to your dream clients.
For example, I help vloggers and creative entrepreneurs elevate their video content through design and strategy so they can stand out online and grow their brand. Simple, clear, and to the point.
Think about:
- Who you’re trying to reach
- What problems they have
- How you help them solve those problems
When people feel like you get them, they’ll stick around.
05. Guide Them With a CTA (Tell Them What’s Next)
After someone reads your About Page, what do you want them to do next?
- Visit your services page?
- Contact you?
- Sign up for your freebie?
Don’t assume they’ll figure it out—tell them clearly.
For me, I like to guide people toward my Free Resource Library (and it gets them on my email list too). You could also send them to your blog, shop, or a popular service.
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Quick Recap: 5 Things Your About Page Absolutely Needs
If you’re skimming (because hey, I do that too), here’s the short version:
- A photo of yourself
- A warm intro that tells people who you are
- A clear explanation of what you do
- A specific description of who you serve
- A strong call to action that guides your audience
Your About Page is more than a bio—it’s your chance to connect, build trust, and show people why you are the one they want to work with.
So tell me—what’s your biggest struggle with writing your About Page? Drop it in the comments, and let’s talk about it!
