As I mentioned in the previous video, Loom is great because you don’t have to download it. It’s actually web-based. You use a chrome extension to use it. It’s perfect for sending quick videos to clients or to team members explaining how to do things. I’ve seen some people answer questions in facebook groups using it too.
HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM
First, go to Loom.com. In the right-hand corner, you see the blue button that says ‘sign up for free’. You need either a Google account or Slack account to use it.
To record videos, you have to have the Chrome extension. Once you click the Loom icon on your Chrome bar, you’ll see the record tab on the right-hand side of the screen. You have the option to record the screen + camera, the screen only, and the camera only. We’re going to choose the screen only and hit the ‘Start Recording’ button.
Do you hate video editing? Does it take up too much of your time? Well here’s a quick and easy way to edit videos for your business. Basically, video editing made easy.
The #1 reason my clients come to me to edit their videos is because they HATE video editing. It takes up too much of their time and energy that they could have put towards other business projects.
In this week’s video, I’m going to show you a quick and easy way to edit videos for your business. Basically, video editing made easy and less time-consuming.
Video editing made easy
It’s all in the Filming
It all starts during the filming process. If you watched the video on how to have quicker video shoots, then you know you need to film in sections.
If you didn’t catch that video, then watch it here. It should be in the cards in this video, which is in the upper right-hand side, the icon that looks like a lowercase ‘i’.
Filming in sections will also help make video editing easier. Instead of editing one long video, it’s faster to edit sections.
Another thing to do while filming is to clap every time you make mistakes. If you see a big spike on the sound wave from where you clapped or if you see the clap, you know to disregard this section and go on to the next. This saves so much time in editing because you can just fast forward past the mistakes instead of wasting time watching each mistake.
Do you make a lot of mistakes on camera or want to create a more polished feel to your videos? Fix these mistakes with video editing. Here are 5 things you can fix with video editing.
If it wasn’t for video editing, my videos would probably suck. I’m awkward on video and make a lot of mistakes, I have a quiet voice, and I’m not too keen on my background situation.
Fix these mistakes with video editing
If you’re having trouble being confident on camera, video editing can be a big help. I’m not going to lie and say video editing is the key to solving all your problems because, to be honest, it can’t fix everything. BUT, if you’re looking to create a more polished, professional video, then video editing is a solution. Here are 5 things you can fix with video editing.
01 Color Correction
First, let’s start with color correction. One of the first things you should do when you’re editing your videos is to fix the color. To make it simple, we’re just going to focus on white balance.
You’re going to make sure that the whites in your video are white and the blacks are black. Sometimes when we’re filming, depending on our lighting and environment, the color looks different.
For example, sometimes when you’re filming there might be like a yellowish hue or the video might be too oversaturated. Those are the most common problems when it comes to filming.
Luckily, most editing software makes it easy to color correct footage. Here, I’m using Adobe Premiere Pro, and if you go to the Lumetri Scopes, you’ll see the white balance eyedropper. You just use that dropper on the white area of your footage and it’ll correct the footage color automatically.
Here’s a tip, when you first start filming you can hold up something white (like white poster board) and then you can use the eyedropper on that when you edit your videos.
02 Color grading
People sometimes confuse color correction and color grading. You should always color correct your footage, but color grading is an option.
Color grading basically sets the mood for your videos. For example, horror movies always have a darker setting to make it look spooky and creepy.
So what can color grading do for your business? It adds to your branding. You almost forgot that I’m also a brand designer, huh?
It can help add a cheery mood, a chic mood, a bohemian mood and so on. One of my favorite YouTubers to watch is Carly Cristman. If you watch her YouTube videos, browse through her thumbnails, and check out her Instagram, you see that everything is desaturated. I think she even made a joke that she hates color. This desaturated look is a part of her brand and definitely makes her stand out against her competitors.
