Designing your own logo? (why DIY branding is a bad idea for your business)
Are you designing your own logo and brand? Many people think DIY branding is simple, easy, and cheap. They think they can skip paying a few thousand for a brand designer. But if you’re serious about building your business, then this is a mistake. Learning how to build a brand takes a lot of skill. It’s not about making your business look pretty. It’s about creating a strategy that aligns with your business goals. Keep watching to find out why branding is a professional skill and not a DIY hobby, how you might be sabotaging your business with DIY branding, and how DIY branding can scare away your target audience.