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5 reasons a youtuber needs a graphic and web designer

If you want to be legit on YouTube, it’s not about filming and uploading anymore. With all the competition, users are looking for high-quality content to consume. Everyone knows that audio and video quality are important. In fact, it’s easier than ever to record high-quality content with just your phone. So what’s the next step? Design. To look professional, you need a brand and a website. Here are 5 reasons a Youtuber needs a graphic and web designer.

5 reasons a Youtuber needs a graphic and web designer

It’s time to look professional. I’m not talking about wearing a suit and tie. I’m talking about looking like a legit business, or an authority in whatever content you’re creating. It has to look like you have a production team producing your video, even though it’s just one person. Besides saving you time and energy to focus on creating your videos, here are the ways that a designer can help elevate your YouTube channel.

01. Logo and branding

One of the first things you must have to look professional is a logo. Your logo will be everywhere and help with brand recognition. You’ll use your logo on your YouTube channel in the channel art, your YouTube video, on your website, media kit (if you plan to apply to affiliates), business card (if you plan to network), and so on.

Besides your logo, you also need a graphic designer to research and develop your brand. Why is branding important? You can think of it as creating a signature style for your channel and other assets. It keeps everything consistent. You’ll use the same fonts, colors, imagery, and so on. Sounds boring, right? Well, this helps with brand recognition. If you keep using the same style, people will start to know you for it. Not only that, but it saves you time in content creation. You’ll never have to guess which font and colors to use because it’s already decided.

02. Title graphics and channel art

A graphic designer can design your channel, title, and thumbnail graphics for your videos. If you already have an established brand, this will help with brand recognition. For your YouTube channel, the cover art is the main graphic on the page. It should showcase the important details of your channel.

Another thing you might not think about is the branding watermark on the bottom right side of the video. This graphic is usually the logo, but it could be a submark or an icon that’s relevant to your brand.

Thumbnails are the first thing people see when they’re browsing videos. Great thumbnails will obviously get more click-throughs. Not only that, but some people will also use title graphics in their videos to showcase what the video is about. Check out this video from Jenn Im for an example of cool title graphics. You’ll see that her thumbnail video and title graphics are completely different. (more…)

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5 tips for creating your own WordPress website

If you don’t have the money to hire a designer, don’t give up on having a website. If you have a genius business idea, just quickly set up your own website, make the money, and hire a designer when you have the budget. Now you’re thinking ‘I don’t have any knowledge of creating a website’, but WordPress makes it really easy. Here are 5 tips for creating your own WordPress website.

5 tips for creating your own WordPress website

01. Looks matter

No matter what, your site has to look professional. If your site looks horrible, you will lose potential customers. WordPress themes usually have a clean and minimalist design. All you have to do is pick a theme that matches what you want. This may sound easy, but it’s actually hard.

Before you even think about creating your website, research your competition or jot down all the things you like about the websites you usually go to. Do you want a blog? Jot it down. Do you hate blog sidebars? Make a note of that. Do you want your navigation in the center or to the right or left? Make note of that.

The first thing you need to do is go to wordpress.org (not wordpress.com) and download WordPress. Once you set it up, you can pick your theme. Now, go back to the list of things you want and don’t want on your website. Does this theme have a blog sidebar? Is the navigation where you want it to be? Once you see a theme that has everything you want, install it.

Warning!

Make sure you also pick a theme that isn’t complicated to use. If you know that there’s a learning curve when it comes to using technology, don’t pick a theme with a lot going on. Do you need that video header? Do you need all those sliders? Only pick a theme you know you can handle.

Remember, you’re just trying to get up and running. You can hire a professional later for all the other things you need. I have seen a lot of people give up on creating a website because they get frustrated.

02. Where am I supposed to go?

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Why you should have a website

In this day and age, having any type of business is the main reason why you have a website. No matter who you’re trying to attract, one of the first places they will look is online. Even if you don’t have a business, if you’re trying to create an audience, then a website is still important.

Why you should have a website, for reals

Having a website is important because you own it. You get to decide what to post or sell. It’s your own headquarters and you can build a community on it. If you’re thinking that’s what you use social media for, well think again.

Building your own community

Even though you have a community on social media, there’s only so much you can do on it. You can’t post what you want all the time on there. Plus it’s ever-changing. It’s getting harder and harder to start a community because all they (the social media giants) care about is making money now. If you were one of the first people on social media, that was fine, and you probably have lots of followers, but that is not the case now.

You can’t collect emails from social media. What if later down the line you want to start selling products or services or what if you want to start blogging or vlogging? You need a community or a loyal audience for that. Not everyone on social media will want to be a part of your community, but your fans will visit your website and sign up for your newsletter.

A newsletter will help you create an awesome community that is interested in the topics you want to blog or vlog about. They will also be interested in buying products from you because you would have built trust within your community. The easiest way to get people to sign up is through your website.

I’m looking at you, YouTube

I love watching videos on YouTube. I’m one of those people who becomes a super fan when I like a vlogger. The first thing I do, after I binge watch all their videos, is go to their bio and look for a website.

My biggest pet peeve is when they don’t have a website. You have all these followers who adore you and you don’t have a website? That’s crazy. I’m practically ready to stalk your website and buy all the things you like, but nothing. (more…)

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