• How long should your YouTube video be?

    How long should your YouTube video be?

    How long should your YouTube video be? When you’re thinking about the length of your videos, you have a lot of factors to consider. Is it a live video or edited content? Are you a beginner or a veteran video blogger? Who’s your audience? Because of all these factors, the answer will be different for each person. That’s why this post is dedicated for entrepreneurs and vloggers who are just getting started on YouTube.

    How long should your YouTube video be?

    What does your audience want?

    The number one thing to consider is your audience. Why is your audience watching you on YouTube? This may depend on your content, but if you don’t have an audience, you have to think about who you want to watch your videos.

    You don’t want to build a list of random subscribers because that would be useless to you. If you’re an entrepreneur, you’re basically on YouTube to market and make money, so you should keep who your target audience is in mind. Everyone else who subscribes is a bonus or a future client because you never know.

    Let’s say your target audience is entrepreneurs who are moms. They have busy lives because they’re balancing their business, their family, and their personal lives. If they’re going on YouTube, they’re searching for the shortest video that can help them. I’m the same. If I go on YouTube to search for something, I always choose the shortest video.

    If you’re a beginner creating content, basically you should be asking ‘Does my target audience have time for this?’ If you don’t know, then research other YouTube videos  (competitors in your niche, because every genre is different) and see what they’re doing. While you’re researching, check how many subscribers they have. If it’s a big number, check how many videos they’ve created and then look through their middle videos because we all know the first videos we create are not great and with their newer videos, they can get away with creating longer content if they have a huge following of loyal fans.

     

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  • 5 tips to keep your brand consistent

    5 tips to keep your brand consistent

    If you’re reading this, you already have a brand or you’re ready to start thinking seriously about it. Having a brand is all about building recognition and attracting your audience. So how do you become recognizable? Simple, you just have to stay consistent. Consistency is the easiest way to get people to recognize you and keep you memorable. Here are the 5 tips to keep your brand consistent.

    5 tips to keep your brand consistent

    01. Writings on the wall

    No matter if you’re creating YouTube videos, blogging, creating content for social media, or just a business in general, you’re going to have to use text. The first tip is to always use the same fonts. You shouldn’t have more than 3 fonts unless your business branches off and each item has its own brand.

    Unless your branching out, no matter what you’re putting out into the world, use the same fonts. That means using the same fonts on your Instagram graphics, website, worksheets, workbooks, YouTube graphics, blog graphics, ads, billboards, and so on. If you keep doing this consistently, your audience should be able to recognize your business by your font.

    Note: If you create content for online and print use, then you might have 4 to 6 fonts. One set for online use and another set for print. Those fonts are based on legibility.

    02. Don’t be every color of the rainbow

    Unless your brand colors are every color of the rainbow, use only your brand colors. Like with your fonts, use them consistently on your social media graphics, YouTube thumbnails and videos, blog graphics, website, and so on. No matter what you create, if your audience repeatedly sees your content, they should know who it is.

    For example, if you create a YouTube thumbnail and you use the same colors and fonts, then your audience should automatically think, ‘Oh, so and so just released another video, I should watch it’, without even looking at the YouTube channel name.

    03. Image is everything

    Photo images are also a part of your brand. Make sure you create the same style of images. The best example is Instagram. You’ll notice that the best accounts create a consistent theme. Those themes can be based on mood, colors, lighting, and/or focus.

    I think you can get a little more creative with Instagram, but whatever platform you’re using, if you’re using images for your brand, make sure to keep the style consistent.

    Want to find out more about branding photos? Click here to read 3 types of photos you can use to brand your business. (more…)

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  • 5 reasons you need a rebrand

    5 reasons you need a rebrand

    Have you ever thought about rebranding your business? I know that I think about rebranding all the time, but I always have to hold myself back because I know I’m the type who always wants to try something new. It’s kind of like how I always have the urge to get bangs or dye my hair a different color. It seems cool at the moment, but I know it won’t fit my everyday style or mood. Instead of changing your brand on a whim, you should have a legitimate reason to rebrand. Here are the 5 reasons you need a rebrand.

    5 reasons you need a rebrand

    01. DIY and over it…

    When you first launched your business, maybe you didn’t have the funds to invest in a graphic designer. Instead, you went the DIY route and didn’t really consider the types of people you were attracting. Any business was good business.

    Now that you have a steady income and a good idea of who your target audience is. You’re not really proud of the brand you created and you’re ready to take your business to the next level. In this case, a rebrand is a great idea. With a rebrand, you’ll have a more polished brand that you and your target audience will be proud to be a part of.

    02.  Not my type

    Did the people you want to come to your party never show up? Basically, everyone but the people you wanted to show up are crashing the party. Well, the problem is you’re sending the wrong message with your brand. You attract what you reflect.

    In this case, a rebrand will help you attract your target audience. During the rebrand, you can reassess what’s working and not working with your brand messaging.

    03. Dine and dash

    Are people coming to the party, but aren’t sticking around? It might be your brand. First impressions are everything and looks definitely matter. For one, you want to make sure you don’t look like spam. Another issue might be a confusing message.

    Maybe you had sales in the beginning, but now their decreasing. You’ve tried changing up how you market your services and even changed your services, but nothing is working. It’s time to think about rebranding instead. Your brand may be sending the wrong message to your audience.

    04. Trendsetter over here!

    Is your brand outdated? When you first started, your brand was perfect for you, but now your business has evolved. Your brand doesn’t reflect what your business stands for any more or maybe you’re not feeling it anymore. Your target audience might’ve also evolved with your business.

    A rebrand will help update your brand. You don’t necessarily need to change everything, but you can keep elements of your brand that are working but update everything that’s outdated. (more…)

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