• My video editing process

    Video editing process

    My biggest goal when editing and creating designs for videos is to help you attract your dream audience and become THE authority in your field. When I first envisioned my video editing process for this service, it was geared towards YouTube, but I have since expanded to other social media. The clients that I’m currently working with wanted videos created for Instagram, Instagram stories, and Facebook, so I added those options into this package.

    My other goal is to focus on adding lifestyle elements to videos for entrepreneurs. Why? Because your audience wants to connect with you and once they do, they’ll want to follow/subscribe to your account and stay updated. I don’t want you to create a one and done video (those videos people look for to learn something, and when they do, they leave your channel and forget about you). I want you to create an audience that is excited to watch your videos consistently. Now that you know my main goals, here’s what you can expect from my video editing package.

    My video editing process

    Doing the homework

    Once you book my service, you have a little homework to do. The first thing I do when you’re booked as a client is adding you to a project in Asana. Asana is a project management system and it’s where we’ll be doing all of our communication (you’ll still get email notifications, but through Asana).

    Don’t worry, it’s FREE and easy to use. I’ll assign you to your task (your homework) and you’ll also see where I am and when things are due for your project. This makes it easier to communicate and manage all our files.

    After you get access to your project in Asana, you’ll see that you have a questionnaire to fill out. This questionnaire helps me figure out what style to edit your videos in, your branding, who your audience is, and so on. I need this completed before I start editing your videos.

    Also, on the questionnaire, there’s a section that lets me know how you’ll deliver your videos. You’ll let me know if you use Dropbox, Google Drive, Onedrive or any other cloud storage you have. If you want me to upload your videos to YouTube, you can provide access to your login or you can add my email address to your account.

    Once you finish the questionnaire, you just mark the task as completed in Asana. The next homework assignment is to give me your brand style guide or elements of your brand (if applicable).

    Click here to read more about the client process.

    Click here to learn more about Asana. (more…)

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  • What goes on during a free consult call

    free consult call

    Did you know that I offer FREE consult calls? So what are they, and should you book one? The consult call is basically where we get to know each other. This is important so that we can know if we’re the best fit for each other. You don’t want to book a service if you’re not sure if it’s what you want or need. Here’s what goes on in a free consult call.

    What goes on in a free consult call

    Before the call happens, you have to book a call in my scheduler. You have the choice of picking between Skype or a phone call if you’re in the U.S. If you’re outside the U.S., then I can only offer Skype calls.

    If you choose Skype, I tend to leave the camera off during our first call (unless this is a coffee chat, keep reading to find out more about those), but if you want the camera’s on, let me know! I would love to meet face to face. On the day of our consult call, I will call you at the scheduled time.

    Who goes first?

    Besides introducing ourselves, I always let you speak first. Usually, if you book a call with me, you have questions. Sometimes you already asked them when you booked the consult call. I had one client list everything she wanted to talk about on my booking form. Most of the call was spent answering all her questions. I didn’t mind, I thought it was interesting and it gave her a lot of ideas for her business.

    If you don’t really have any questions, I start by asking about your business and your goals. Then I ask questions from there or you can ask questions from there. Don’t know what to ask during a consult call, click here for a few ideas.

    What I discuss

    After we discuss your questions and your business goals, then if it’s applicable, I might discuss my services, but that’s only if you’re interested. I’m not really a big fan of being pushy or aggressive with a sale. I just think of these calls as getting to know you and your business. BUT if you’re interested in my services, I discuss my process and what the next steps are in hiring me. (more…)

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  • Why A High Quality Logo Design Costs More Than $200

    Why A High Quality Logo Design Costs More

    When most people think about a designer, they think that we create pretty graphics. That or they don’t understand what our job is. If you thought that the role of a graphic designer is to create pretty graphics, then you’re wrong. A designer actually plays different roles and that’s why a high quality logo design costs more than $100.

    The real reason why a high quality logo design costs more

    No matter what type of designer you are, you are wearing a lot of hats.  3 of those main hats are: problem solver, strategist, and creator.

    Problem solver

    You need a logo for your company, but you’re not going to take just any logo right? Well, I hope not. I would hope that your logo was created to represent your business and resonate with your target audience. That’s where a graphic designer comes in.

     

    I'm a better detective.

     

    The first thing I do when I book a client is to send them homework. What’s the point of the homework? This is one of the ways I conduct research. Yes, before our first meeting, I research everything I can about your industry and target audience.

    Then, by the time we have our first meeting, I already have your creative brief and mood board ready for your approval. The creative brief makes sure that we’re on the same page about your brand. The mood board is the guideline for inspiration for when I start designing the logo or any design project.

    Click here to read more about the homework process.

    Strategist

    Now it’s time to create a strategy. Once I research your business and your audience, it’s time to think about the end goal. Depending on the project, the end goal is different. For a logo, the goal is to create something that resonates with both the brand and the target audience.

    So what does the audience want? Well, it’s my job to research that. Every answer would be different depending on the business. When I do find the answer, it’s time to start brainstorming.

     

    Strategist

     

    During the brainstorming session, I list out as many ideas as I can that represent the business. Basically, it’s like creating a mind map of all the possible directions that the brand could go in. Once I’m done with that, it’s time to create. (more…)

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