Blog - Page 34 of 58 - Natasha Lane Design Co.

7 Video content ideas for businesses on YouTube to help grow their following

If you’re on YouTube, you’re trying to stand out with your content and attract your target audience and get them to subscribe to your channel. You know what’s not going to get subscribers? Boring how-to videos. I’m not saying to stop doing those videos. In fact, I think they’ll attract your audience. People go to YouTube to learn how to do things. BUT, if you want them to hit subscribe, then you have to think like a lifestyle vlogger. That’s why I created 7 video content ideas for businesses on YouTube to help grow their following.

Why think like a lifestyle vlogger? If you’ve ever been on YouTube, you’ll notice that these people are like celebrities. Viewers watch their videos mainly because they can relate to them or want to become them. It’s rare that people will subscribe just to learn something. In fact, a lot of people love to binge watch videos when they go on YouTube. Who wants to binge-watch educational videos?

Basically, you have to build a connection with your audience. Your viewers have to form an attachment to you, and the best way is to think like a lifestyle vlogger. Below are 7 video content ideas to add personality to your channel.

7 video content ideas for businesses on YouTube

01. Behind the Scenes or Inside look

You can do a behind the scenes look at your office or a process of your business. This is the number one reason why we stalk celebrities. We want to know their daily routine, how to be as successful as them, and just everything about their life.

Business video ideas:
- Inside look at your morning routine
- An inside look at how you stay productive
- Behind the scenes of your work process
- Inside look at how you plan your work day
02. Monthly favorites

If you’ve watched lifestyle videos, you’ll notice that there are quite a few ‘Monthly Favorites’ videos. These videos consist of products that vloggers loved that month. You can take this same concept and use it for your business. Also, if you’re an affiliate, this is an extra way to promote to your audience without being too salesy.

Video ideas:
- Book reviews
- Favorite tools that you’re using
- Favorite product that you’re using in your business or that helps your business
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On Wednesdays We Go Rogue

If you follow me on Instagram, you know that I scrapped my old newsletter and decided to make a change. So now, On Wednesdays, we go rogue! What does that mean? Every Wednesday, I’m popping in your inbox to give you updates and tips that’ll help your business. Not only that, but the resource library is going to be a membership extension to the newsletter. It’ll be called Go Rogue Library. It’ll still house all your resources, but they will also be released in my emails so that you won’t have to keep signing up every time for an opt-in.

What you can expect

On the road to domination

If you’re not learning then you’re not growing! In this section, I’ll shine a spotlight on the things that I’ve used to grow my business. This will be freebies, videos, products, courses, or tools that I’ve actually found useful for my business. Just think of this as professional development. You should be doing that at least once a week anyway.

There’s definitely rest for the wicked, the wickedly awesome that is…

The #1 thing I regret about starting my business journey, is that I was 100% about my business. So much so, that I’d get ill and had no time for the people around me. Most people start their own business because they think they’ll have time to do all the things they want, like hanging out with family and friends, having hobbies, traveling and so on. If you’re hustling 24/7, then you’re doing it wrong. In this section, you’ll get a peek at what I’m doing on my downtime.

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My video editing process

My biggest goal when editing and creating designs for videos is to help you attract your dream audience and become THE authority in your field. When I first envisioned my video editing process for this service, it was geared towards YouTube, but I have since expanded to other social media. The clients that I’m currently working with wanted videos created for Instagram, Instagram stories, and Facebook, so I added those options into this package.

My other goal is to focus on adding lifestyle elements to videos for entrepreneurs. Why? Because your audience wants to connect with you and once they do, they’ll want to follow/subscribe to your account and stay updated. I don’t want you to create a one and done video (those videos people look for to learn something, and when they do, they leave your channel and forget about you). I want you to create an audience that is excited to watch your videos consistently. Now that you know my main goals, here’s what you can expect from my video editing package.

My video editing process

Doing the homework

Once you book my service, you have a little homework to do. The first thing I do when you’re booked as a client is adding you to a project in Asana. Asana is a project management system and it’s where we’ll be doing all of our communication (you’ll still get email notifications, but through Asana).

Don’t worry, it’s FREE and easy to use. I’ll assign you to your task (your homework) and you’ll also see where I am and when things are due for your project. This makes it easier to communicate and manage all our files.

After you get access to your project in Asana, you’ll see that you have a questionnaire to fill out. This questionnaire helps me figure out what style to edit your videos in, your branding, who your audience is, and so on. I need this completed before I start editing your videos.

Also, on the questionnaire, there’s a section that lets me know how you’ll deliver your videos. You’ll let me know if you use Dropbox, Google Drive, Onedrive or any other cloud storage you have. If you want me to upload your videos to YouTube, you can provide access to your login or you can add my email address to your account.

Once you finish the questionnaire, you just mark the task as completed in Asana. The next homework assignment is to give me your brand style guide or elements of your brand (if applicable).

Click here to read more about the client process.

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