How to build your brand on YouTube

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week. If you missed it, check out ‘What’s the point of branding?’ here.

Even though YouTube isn’t owned by you, you can still brand it to fit your business. Branding will help you stand out online against your competitors. You might be thinking, ‘Oh, so and so, is already creating the type of content I want to create’ but you have to realize that everyone has different strong points.

Your brand, your style, your voice, and the way you explain things might appeal to some people more than your competitors. That’s how branding will set you apart. So make sure you use your brand colors, your brand fonts, your voice, and other elements consistently so that your audience gets used to you and easily recognizes your brand. That means not only using your brand elements on your channel but using them in your videos too.

Your brand, your style, your voice, and the way you explain things might appeal to some people more than your competitors.

Branding on another level

Now we’re going to talk about branding on another level. Branding isn’t just about your logo, your colors, your fonts, icons, imagery, and voice. It’s also about your processes and systems, and your personality. Since we’re specifically talking about video and YouTube, I’m going to talk about your video process and the personality and style you portray on camera.

You might not be aware of this, but almost all television and radio programs are scripted. I don’t mean that everything is word for word, but there is a format that all programs follow. Everything has a beginning, middle, and end.

Having a script is essential to building your brand on YouTube because you want to follow a format. When you follow a format, your audience will always know what to expect even though each show will be different. This is part of branding. I’ll talk more about creating a script in a future video.

Next, I want to touch on your voice or personality. The way you talk, the way you dress, and your word choices are all a part of your brand. For example, if you’re a Lawyer who educates professionals, you’ll have more of a serious tone and use polite language rather than casual language. You’ll definitely avoid improper language. On camera, you’ll always look put together and wear business attire. I’ll get into this more next week when I talk about personal branding.

Need help branding your YouTube channel? Sign up for my free 5-day email course ‘Brand your YouTube channel’ here.

I don’t have time for this, tell me how to build my brand on YouTube…

So when you’re building your brand on YouTube, make sure to consistently use your brand elements and stick to a format. Being consistent is the key to building a memorable brand.

Do you brand your YouTube channel and videos? Drop a ‘Yes’ or ‘No’ in the comments below.

-Paigon

Business · YouTube

7 Video content ideas for businesses on YouTube to help grow their following

June 25, 2018August 6, 2018

If you’re on YouTube, you’re trying to stand out with your content and attract your target audience and get them to subscribe to your channel. You know what’s not going to get subscribers? Boring how-to videos. I’m not saying to stop doing those videos. In fact, I think they’ll attract your audience. People go to YouTube to learn how to do things. BUT, if you want them to hit subscribe, then you have to think like a lifestyle vlogger. That’s why I created 7 video content ideas for businesses on YouTube to help grow their following.

Why think like a lifestyle vlogger? If you’ve ever been on YouTube, you’ll notice that these people are like celebrities. Viewers watch their videos mainly because they can relate to them or want to become them. It’s rare that people will subscribe just to learn something. In fact, a lot of people love to binge watch videos when they go on YouTube. Who wants to binge-watch educational videos?

Basically, you have to build a connection with your audience. Your viewers have to form an attachment to you, and the best way is to think like a lifestyle vlogger. Below are 7 video content ideas to add personality to your channel.

7 video content ideas for businesses on YouTube

01. Behind the Scenes or Inside look

You can do a behind the scenes look at your office or a process of your business. This is the number one reason why we stalk celebrities. We want to know their daily routine, how to be as successful as them, and just everything about their life.

Business video ideas:

Inside look at your morning routine
An inside look at how you stay productive
Behind the scenes of your work process
Inside look at how you plan your work day

02. Monthly favorites

If you’ve watched lifestyle videos, you’ll notice that there are quite a few ‘Monthly Favorites’ videos. These videos consist of products that vloggers loved that month. You can take this same concept and use it for your business. Also, if you’re an affiliate, this is an extra way to promote to your audience without being too salesy.

Video ideas:

Book reviews
Favorite tools that you’re using
Favorite product that you’re using in your business or that helps your business

YouTube

Save time and create default descriptions and tags on YouTube

January 28, 2019January 25, 2019

Want to save time typing in the same YouTube description and tags? Create a default description and tags.

Do you copy and paste the same details for your description and tags for every video you upload to Youtube? Or worse, do you type it in every time you create a new video? Well in this video, I’m going to show you how to create a default description and default text so you don’t have to do that anymore.

Create default descriptions

The first thing you’re going to do is open up a document and write out all the details that you want to include in every video you upload. So, I like to use Google Docs.

Okay so first, we have to make sure that we’re logged into Youtube of course. So we’re going to go to Youtube Studio (beta) and if you’re not in this beta mode, it should be Creator Studio.

Branding · YouTube

Should I build a personal brand

September 23, 2019December 4, 2019

Building a brand online? Don’t have millions of dollars to waste on marketing and advertising? Personal branding might be the solution for you. Keep watching to find out how creating a personal brand can help get you more clients.

Should I build a personal brand?

Last week, I talked about how to build your brand on YouTube. Before you get started creating a profile, setting up your channel and/or creating videos, you need to make a big decision.

Are you building a personal brand or a company brand?

I’m going to help you decide. The correct answer for you is a personal brand.

Why a personal brand?

So, why am I telling you to build a personal brand? The short answer is I assume that you’re watching this video because you’re a solopreneur or small business. And if you’re one of the 2, you have limited funds for marketing.

Productivity · YouTube

How to make time to create YouTube videos when you have a crazy schedule

September 17, 2018October 22, 2018

About a month ago, someone on Facebook asked how they could create videos consistently when their schedule was out of control. This person was a student who was juggling classes and work, but this pertains to entrepreneurs too. I gave her a short, simple answer, but I wanted to go into more detail about it here. Here’s how to make time to create YouTube videos when you have a crazy schedule.

How to make time to create YouTube videos when you have a crazy schedule

The easiest way to create videos consistently for YouTube is to have batch days. If you don’t know what batch days are, it’s when you group similar tasks together so that you’ll get things done faster and more efficiently.

Even though I haven’t created videos in a while, I want to share how I batch tasks. This even works for when I’m working on my client’s videos. Pay attention, because if you want to save a lot of time and be more efficient this is for you.

Planning

Before you hit record, plan your videos in advance. If I’m creating a video or even a blog post, I already have a list of titles to choose from. In fact, I have a list of a year’s worth of blog posts and video ideas (I thought I was going to start creating videos, so I already started planning them).

Preparation is the key to everything. Here’s the easiest way to create a list of video content ideas.

01 Braindump everything

If you just start out making a list of ideas, it can be too much. Before you start brain dumping all the things you want to create, first start with categories. Come up with 3 to 6 categories that you want to stick to for your videos. For example, if you’re a coach for entrepreneurs maybe you want to stick to motivation, productivity, and planning. If you’re a fitness vlogger you could create videos that pertain to food, fitness, and motivation.

Once you create your categories, then start listing ideas for each category. Let’s use the fitness vlogger as an example. Under the category of fitness, you can list:

5 ways to a smaller waist
My gym routine
Get rid of those chicken wings
How to stretch before you exercise

The fewer categories you have, the more you have to braindump because you’re creating a year’s worth of content. If you only have 3 categories, and you’re making 1 video a week, then you would have to create 13 ideas for each category. 6 categories would make 9 ideas for each category.

02 Create an editorial calendar

Now that your list is ready, you can create an editorial calendar. You can write out which video you want to create for each week. If you don’t have time to plan out too far in advance, then at least do a month. 1 month should equal 4 or 5 videos if you’re creating 1 per week.

You can also look at your schedule and find a 2-hour time block so you can start recording. If you’re creating short videos, you should be able to record 4 videos back to back. I’ll get into this more after we finish planning. Read More “How to make time to create YouTube videos when you have a crazy schedule”

Business · YouTube

5 easy tips for creating captivating YouTube thumbnails

July 2, 2018August 21, 2018

If you’re a business owner, you might think that creating captivating YouTube thumbnails is hard, but it’s actually really easy. All you have to do is think of thumbnails as book covers. The only difference is that on YouTube, you are judging a book by its cover. If you’re just starting off making YouTube videos, the thing that will get viewers to click on your videos (besides SEO), is your thumbnail. Here are 5 easy tips for creating captivating YouTube thumbnails.

5 tips for creating captivating YouTube thumbnails

If your video is showing up on searches, you want to be the video that viewers click on. If the title and content are the same, hopefully, your content matches the title, the best way to stand out is your thumbnail. As a beginner starting off on YouTube it’s important to focus on the design of your thumbnail. Let’s get started.

01 Put a face on it

It’s time to start posing because faces are the way to getting noticed. No, really. A thumbnail with your face on it is more likely to get clicked on than a thumbnail without a face. That’s probably why you see all those goofy and extreme facial expressions on YouTube thumbnails. Am I telling you to go that extreme? No, but if you’re making videos showing your face anyway, then you might as well put it on your thumbnail.

The easiest way to get your image is to make a still image from your video content. Sometimes this doesn’t always work, especially if you care about the way you look. I’m not going to lie, I definitely care about how I look, so when I’m editing videos, I try to pick a video that makes you look good. If you’re editing your own videos, there will be more times when you pause your video and you’re making an ugly face than a flattering one.

Because I know that image is important, I tell my clients to pose at the beginning of their video. Hit record and pose for 5 seconds, then do another pose, and another. It feels dumb, but you’ll have thumbnail choices that you won’t hate. If that’s too embarrassing or you want to have more control of your image, I have a client that takes selfies instead and gives those to me for her thumbnail options.

02 Text is everything

When you’re starting off with vlogging, having text on your thumbnails is really important. Why? Because no one will click on a video if they don’t know what it’s about. Here are some tips on creating the title for you YouTube thumbnail:

Make sure the title is relevant to your YouTube video.
Your thumbnail title doesn’t have to match the YouTube title.
Try to make it short and catchy. Most people are skimming thumbnails.

Become an AUTHORITY in your niche and get more subscribers now! Stand out online and learn how to brand your YouTube channel in this 5-day email course. You'll also be subscribed to 'On Wednesday, We Go Rogue' and get access to the Go Rogue Library.

When you make it to the big time, you won’t have to worry about it. That’s why you see big accounts sometimes don’t have text on their thumbnails because people already know who they are. Read More “5 easy tips for creating captivating YouTube thumbnails”

Portfolio · Process · YouTube

Video Editing and Design for The Virtual Savvy

December 3, 2018

I’ve been dragging my feet updating my portfolio, but I’m excited to present some of the work I’ve been doing.

Bragging aside, I was excited to work with Abbey Ashley from The Virtual Savvy. The actual video was already edited, but she wanted to add graphics.

This’ll sound lame, but at first, I wasn’t going to take on the project, but I changed my mind for 2 reasons.

Number 1, I try to say yes to projects as much as possible because I think everything is an opportunity to learn and grow as a person. Number 2, I watched Abbey’s video and fell in love with Abbey’s personality.

I continued to be impressed by Abbey during this project because of her professionalism. It struck me that this must be the essence of being a VA. This excited and inspired me to go all out for this video.

For this project, I used Adobe After Effects because (this is my personal opinion) the graphics tend to have a more high-quality look. I also envisioned using text and wanted to animate them.

In the end, I loved the overall look of the video. Watch the video below to see the finished product.

Package: Video Editing

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