Create the perfect YouTube channel banner
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Create the perfect YouTube Channel Banner

YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business. The first step to branding your YouTube channel and creating a personal brand is to update your YouTube channel art, also known as your YouTube channel banner. Keep watching to get tips on how to create the perfect YouTube Channel Banner.

How to create the perfect YouTube Channel Banner

In this super short blog post, we’re going to talk about designing your branded YouTube channel art. This’ll be short because it shouldn’t be complicated. You just need to treat your YouTube channel like your own television show.

So we’re going to talk about what to add to your YouTube channel art and how to brand it.

YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business. 

The info

First, we’re going to talk about what information to include on your YouTube channel art.

Like I said earlier, treat your YouTube channel like it’s your own show. That means, make sure you include the name of your show or business, what your show is about or who it’s for, and when your show airs so that people know when the new episodes come out.

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Should I build a personal brand?
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Should I build a personal brand

Building a brand online? Don’t have millions of dollars to waste on marketing and advertising? Personal branding might be the solution for you. Keep watching to find out how creating a personal brand can help get you more clients.

Should I build a personal brand?

Last week, I talked about how to build your brand on YouTube. Before you get started creating a profile, setting up your channel and/or creating videos, you need to make a big decision.

Are you building a personal brand or a company brand?

I’m going to help you decide. The correct answer for you is a personal brand.

Why a personal brand?

So, why am I telling you to build a personal brand? The short answer is I assume that you’re watching this video because you’re a solopreneur or small business. And if you’re one of the 2, you have limited funds for marketing. 

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How to build your brand on YouTube-20

How to build your brand on YouTube

Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.

How to build your brand on YouTube

A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.

Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.

Branding 101

First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week.  If you missed it, check out ‘What’s the point of branding?’ here.

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What's the point of branding?

What’s the point of branding?

What’s the point of branding? Do I need a brand? Is branding really important? Keep watching to find out more.

What’s the point of branding?

If you’re doing business online or promoting yourself online, you probably have seen blog posts and videos on branding.

But is it really important? The short answer is yes, but I’m going to give a short, long answer instead by starting off asking ‘what’s branding?’.

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Why your business should be on YouTube

Why your business should be on YouTube

Want an easy way to grow and market your business online? Are you trying to build a brand and become more visible online? Then YouTube might be for you. Keep watching to find out why your business should be on YouTube.

Why your business should be on YouTube

If you’re just getting started online growing your business or brand, you probably have these goals in mind.

  • You want to get started creating your brand. 
  • If you have a brand, you want to build brand awareness. 
  • You want to build authority on your topic or niche.  
  • You want to build social proof. Which is basically proving that you’re a real business and not trying to scam people. 
  • Maybe you’re trying to build a community or grow your email list.

No matter which goal you have, creating video content for your business will help.

Video is the fastest way to grow know, like and trust, and that’s because people can see, hear, and get to know your personality if you keep creating consistent videos.

Even though every social media platform has a video element now, in this video, I’m going to specifically talk about YouTube.

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How I record my voice for my videos

How I record my voice for my videos

Sound is really important when it comes to video. Here’s how I record my voice for my videos. Don’t worry, it’s really simple and easy to do.

If the audio in your videos is crappy, no one will want to watch your videos. I mean, what’s the point if they can’t hear you or understand what you’re talking about.

How I record my voice for my videos

In this video, I’m going to show you how I record my voice for my YouTube videos.

If you don’t know, I’m all about having a simple set up that’s efficient and convenient. That means I’m really lazy, but mostly I don’t like wasting my time.

That’s why this video will be really short and easy because I really only need 2 things, and that’s my mic and Garageband.

So let’s get to it.

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Can video editing fix everything

Can video editing fix everything?

Can video editing fix everything? Even though my videos would suck without video editing, I know that it can’t fix all my problems. Make your video editing easier by avoiding these mistakes.

Can video editing fix everything?

If you think video editing will fix all your problems, then you’re wrong. Video editing can’t fix these mistakes. If you want to find out more, keep watching.

I’ve said this before in a previous video, but my videos would definitely suck without video editing.

Even if I know that, I also know that video editing does not fix everything. So if you’re here to get some video editing tips or you’re a beginner at video editing here are some things to avoid to make video editing easy for you.

Bad lighting

Let’s start with lighting. Video editing will not fix bad lighting or at least not 100%. You can brighten up a video and balance color, but it doesn’t totally fix the problem.

I’ve actually created a video on lighting, so if you need an easy and cheap lighting solution, check out this video on cheap and lazy lighting solutions.

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Choose the right video dimensions for video content

Choose the right video dimensions for video content

Confused by 1080p, 720p, 4k, 5k, and so on? Choose the right video dimensions for video content. Whether you’re making videos for social media like YouTube, IGTV, Instagram, Instagram Stories, Facebook or creating a webinar or summit, check out this video to film in the perfect dimensions for the platform that you’re using.

Are you filming videos for social media? Don’t know what dimensions to film your videos in? In this super short video, I’m going to show you which video dimension to choose when filming your videos. Whether you film social media videos for YouTube, IGTV, Instagram, Instagram Stories, Facebook or create webinar videos or summit videos, keep watching to find the perfect dimensions for your platform.

Choose the right video dimensions for video content

I was editing videos for a summit and each speaker filmed their own videos and turned them in. I was so shocked at the different dimensions that people chose to film their videos in.

Video dimensions are important because it could potentially make your videos look crappy. For example, the ideal YouTube video dimension is 1080p, which is 1920 x 1080. You can even get away with 720p (1280 x 720).

If you film your video at 360p (640 x 360) and try to blow it up to 720 or 1080, then your video will look pixelated. It’s the same as when you blow up photograph.

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HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM
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HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM

Learn how to record your computer screen using Loom.

In one of my previous videos, I listed the 3 free tools you can use to record your computer screen. Loom was one of them. 

As I mentioned in the previous video, Loom is great because you don’t have to download it. It’s actually web-based. You use a chrome extension to use it. It’s perfect for sending quick videos to clients or to team members explaining how to do things. I’ve seen some people answer questions in facebook groups using it too. 

HOW TO RECORD YOUR COMPUTER SCREEN USING LOOM

First, go to Loom.com. In the right-hand corner, you see the blue button that says ‘sign up for free’. You need either a Google account or Slack account to use it.

I use my Natasha Lane Design Co account which I use through Google Suite. You can log in through Google, but it’s all through your domain name. Click here to find out more about Google Suite (this is an affiliate link).

Start recording

To record videos, you have to have the Chrome extension. Once you click the Loom icon on your Chrome bar, you’ll see the record tab on the right-hand side of the screen. You have the option to record the screen + camera, the screen only, and the camera only. We’re going to choose the screen only and hit the ‘Start Recording’ button.

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Video editing made easy
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Video editing made easy

Do you hate video editing? Does it take up too much of your time? Well here’s a quick and easy way to edit videos for your business. Basically, video editing made easy.

The #1 reason my clients come to me to edit their videos is because they HATE video editing. It takes up too much of their time and energy that they could have put towards other business projects.

In this week’s video, I’m going to show you a quick and easy way to edit videos for your business. Basically, video editing made easy and less time-consuming.

Video editing made easy

It’s all in the Filming

It all starts during the filming process. If you watched the video on how to have quicker video shoots, then you know you need to film in sections.

If you didn’t catch that video, then watch it here.  It should be in the cards in this video, which is in the upper right-hand side, the icon that looks like a lowercase ‘i’.

Filming in sections will also help make video editing easier. Instead of editing one long video, it’s faster to edit sections.

Another thing to do while filming is to clap every time you make mistakes. If you see a big spike on the sound wave from where you clapped or if you see the clap, you know to disregard this section and go on to the next. This saves so much time in editing because you can just fast forward past the mistakes instead of wasting time watching each mistake.

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