Pinterest for My Client Process: How I Really Use It to Bring Branding to Life
Let’s be real—I love Pinterest. I use it to find new vegetarian recipes, get outfit inspo, scroll through dreamy workspace ideas, and yes, collect business tips. But here’s the thing: I also use it behind the scenes in my branding process with clients. Yep, Pinterest for my client process is a must-have tool.
It’s visual, intuitive, and kind of addictive—in a good way. More importantly, it’s one of the easiest ways to figure out the vibe and direction of a brand without overcomplicating things.
Why I Use Pinterest for My Client Process (And Why It Works So Well)
Pinterest just makes sense. It’s like Google, but prettier and way more fun to use. When I need my clients to visually describe their brand, Pinterest helps them get there faster—without needing to know the “design lingo.”
Here’s why it works:
- It’s a visual search engine—so you see results, not just words.
- It helps clients articulate their ideas, even when they’re not sure how to describe them.
- It’s quick, fun, and easy to share ideas.
Whether you’re into bold and edgy or soft and modern, Pinterest brings your vision to life. That’s exactly why I’ve made Pinterest for my client process a key part of my brand strategy.
How I Actually Use Pinterest in My Client Process
When a new project is about to start, I send clients their homework (don’t worry—it’s the fun kind). And a big part of that includes Pinterest.
Here’s how it works:
- Clients create a secret Pinterest board just for their brand.
- They pin anything that represents the style, feel, or mood they want to create.
- Then they add me to the board so I can take a peek at what’s inspiring them.
This is honestly one of my favorite steps. I love seeing what people are drawn to—sometimes it even surprises them!
If you’ve never created a secret board or added a collaborator on Pinterest, no worries—I send tutorials to walk you through it step by step.
What I Do with the Pinterest Board (Behind the Scenes)
Once the board is full and we’re about a week from kicking things off, I start diving into the pins.
Here’s what I do:
- Pull out the strongest visuals and themes
- Create a custom mood board based on their pins
- Write a creative brief to outline brand direction before I design a single thing
These pieces are my foundation for designing something that feels aligned, intentional, and totally true to my client’s brand.
What Should You Pin to Your Pinterest Board?
This is the question I get all the time—and honestly, there’s no right or wrong answer. But here are a few things I recommend to get the ideas flowing:
- Colors you love (My first search ever was teal. No surprise there!)
- Fonts and typography styles
- Patterns or textures that catch your eye
- Photography styles or flat lay inspiration
- Logos you love (and even the ones you don’t—yep, that helps too)
- Interior design, fashion, packaging—anything that gives you the vibe you want your brand to have
In my client homework, I also ask you to come up with adjectives that describe your brand. Words like bold, modern, feminine, earthy, clean, minimal, playful, etc. Plug those into Pinterest and see what comes up—you’ll be surprised at how much it helps.
Bonus tip: Pinterest shows suggested search terms and filters based on your searches. It basically leads you down a rabbit hole of inspiration (the good kind).
Why This Step Matters More Than You Think
This part of the process might feel casual, but it’s so important. Here’s why I always use Pinterest for my client process:
- It helps you get super clear on your brand aesthetic
- It gives me direction as your designer so I’m not guessing
- It makes the process feel collaborative and fun
- It cuts down on confusion and redesigns later (hello, efficiency!)
Even better? It’s low-pressure and easy. You’re literally just pinning things you love. That’s it.
Thinking of Trying Pinterest for Your Own Branding Process?
If you’re a creative business owner, designer, or coach—Pinterest can be a game-changer. Whether you’re planning a rebrand or just getting started, it’s a simple way to organize your thoughts and communicate your vision without having to explain every little detail.
Want to make your brand process easier without the overwhelm? Take a look at the Branding Express Kit. It’s a self-paced DIY branding course designed to help you create a clear, cohesive, and confident visual brand. Whether you’re starting from scratch or refreshing what you’ve got, this course walks you through the process step by step—no stress, no fluff.
So tell me—do you already use Pinterest for your brand? Or is this something you’re excited to try now? Let’s chat in the comments—I’d love to hear your thoughts!
