Before you dive into designing your site or writing all the copy, let’s hit pause for a second and talk about something way more foundational—what you actually need on your website pages.
If you’re building a business (not just throwing up a one-page site), this blog is for you. Maybe you want to host your YouTube videos, start blogging, sell digital products, offer services, or even launch a podcast down the road—whatever your vision is, you need a solid foundation that supports your growth.
Feeling overwhelmed? Don’t stress. We’re going to keep this simple and down to earth. Let’s walk through the five essential website pages you actually need—and how to make them work for your brand and your audience.
Need help getting started? Check out the Website Express Kit. It’s a DIY website course that walks you through building your site without the tech headaches. Perfect for creative entrepreneurs who want a clean, strategic website—fast.
The 5 Website Pages You Actually Need to Grow Your Business
01. Homepage – The First and Most Important Website Page
Your homepage is your first impression. It’s your digital welcome mat and one of the most visited website pages. Whether someone finds you through YouTube, Pinterest, or Google—if they like what they see, they’ll head to your homepage next.
Ask yourself:
- Who am I helping?
- What is this site about?
- What’s the transformation I’m offering?
- What should they do next?
Your homepage should guide them. Think of it like giving someone a tour—“Here’s who I help, here’s how I help them, and here’s where you should go next.”
02. About Page – One of the Most Overlooked Website Pages
People want to know who they’re buying from—especially in the online space. Your About Page isn’t just about you—it’s about how you can help them.
Make it personable, not stuffy. Tell your story, share your mission, and show your personality. Answer questions like:
- Who are you?
- What do you do?
- Why does it matter to your audience?
- How are you different?
Need a deeper dive? Check out: 5 Things Your About Page Absolutely Needs (If You Want to Stand Out and Get Booked)
03. Contact Page – The Website Page That Keeps You Connected
This might seem basic, but it’s so important. Your audience needs to know how to reach you—especially if you offer services, collaborations, or want to build community.
Include:
- A contact form or email address
- Social links
- Office hours (if applicable)
- An FAQ section (great for saving time on common questions)
Make it easy for people to reach out, even if it’s just to say hi.
04. Services or Products Page – The Website Page That Does the Selling
If you offer anything—whether it’s coaching, templates, courses, or digital products—this is where it goes. Your Services or Products page is your virtual storefront, and it should clearly explain:
- What you’re offering
- Who it’s for
- What’s included
- How much it costs (or how to inquire)
- How to buy/book
Pro tip: Don’t forget to include testimonials or social proof if you have them. That builds trust and helps people say yes faster.
05. Blog, Video, or Podcast Page – Your Content-Based Website Page
You don’t have to do everything, but you do need to share something that builds authority and helps your audience get to know you. That’s where your content hub comes in.
Choose the format that feels best for you:
- Blog posts
- Embedded YouTube videos
- Podcast episodes
Not sure what content to share? Start with FAQs from your audience. What do they always ask? What do they need to know before working with you or buying from you?
Need a little nudge? Read: Why You Should Have a Website
Wait… What About Social Media?
Social media is great—but you don’t own it. Algorithms change, accounts get suspended, and your content can disappear overnight. That’s why your website is your online home base. Use social media to bring people to your site, not the other way around.
TL;DR – The Website Pages You Need:
- Homepage – Welcome people in and guide them.
- About Page – Build trust and share your story.
- Contact Page – Make it easy to connect.
- Services or Products Page – Sell your offers with clarity.
- Content Hub (Blog, Video, or Podcast) – Show your expertise and keep people coming back.
Ready to Build a Website That Works?
Don’t let tech overwhelm hold you back. The Website Express Kit is perfect if you want a simple, strategic website that grows with your brand. It walks you through everything step by step—without the fluff or confusion.
Which of these website pages do you visit first when you check out a new site? Homepage? About page? Let me know in the comments—I’d love to hear your thoughts!
