Are you typing in a description for your YouTube videos? If not, you definitely should be. Why? Because it’s important for SEO (Search Engine Optimization). It helps your videos get in front of your target audience. As an added bonus, you can also add important links and information to your description. So what should you put in your YouTube description? Keep reading to find out and I’ll also show you the easy way to add all the information you want to put in your description and never have to think about it again.
What should you put in your YouTube description
The #1 thing
The first 2 sentences in your description should be relevant to your video. These sentences are important for SEO. Because of this, you should create sentences that include the keywords that your target audience is searching for. For example, if I was creating a video on branding specifically for YouTube, I would write something like:
Are you an entrepreneur who wants to attract their target audience on YouTube? Check out this video on how to brand your YouTube channel to look like the AUTHORITY in your niche.
This sentence has all the keywords I need. I’m targeting entrepreneurs and the video is about ‘how to brand your YouTube channel’. You can get even more specific than this depending on your audience and what your goals are. For example, if I’m targeting female entrepreneurs, I would add that instead of just entrepreneurs.
Utilize the default
After the first 2 sentences, you should put in other information that is helpful to your audience or links that you want your audience to click on. Here is a list of items that you can add to your description.
- Links to your opt-in or freebie
- Affiliate links
- A link to your Facebook group
- Subscribe link
- Email newsletter link
- Links to your social media channels
- An about you section
If you’re going to reuse the same information in your description, then you should create a default description. This will automatically add the information to your video every time you upload a new video. This is what I do for my videos and also my clients’ videos. The first 2 sentences are the only sentences that change in the description.
Here’s an example of my default description:
Read More “What should you put in your YouTube description?”
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