Why building a brand is just as important as creating videos

Are you a content creator who doesn’t have a brand? Well, building a brand is just as important as creating videos. Why is building a brand important? Creating videos for YouTube is part of branding and having a brand helps you create content. Keep watching to find out why building a brand is important, how branding can help you create better videos, and where you should start on your branding journey.

Why building a brand is just as important as creating videos

01. Why building a brand is important

The first thing we’re going to talk about is why building a brand is important. A few weeks ago, I was on a discovery call with someone who wanted to find a direction for their channel. She was a content creator, but she wasn’t a business. She just wanted to grow her audience and monetize her channel. Her goal was to create lifestyle videos and she said she wanted to do it for people in their 20s. She didn’t know exactly who her audience was, she just knew they were in their early 20s.

But the problem was she didn’t have a brand. Having a brand would’ve helped her with all the problems she was having with her Youtube channel. Branding would help her find a tone and style for her YouTube channel and her YouTube videos. It would help her know exactly who her target audience was. And once she knew who her target audience was, she would know what type of videos to create for them.

Having a brand will also help her stand out from all her competitors, especially since she was trying to build a lifestyle channel. When you’re in a saturated niche like lifestyle, having a brand will help you narrow down your topics, your goals, and your content ideas for your audience.

02. How branding can help you create better videos

How can branding help you create better content? Using the example of the content creator I was talking about just now, she was creating lifestyle videos and she was just posting random videos. None of the videos had a specific target audience in mind, and that’s because she really didn’t know anything about her audience.

Having a specific target audience in mind would help her know exactly what her audience wants to watch. Knowing what her audience wants to watch will help her get an idea of what content ideas she should create because she knows what her audience wants to watch. Not only would knowing her audience help her generate content ideas, but it will also help her figure out the tone and style she wants to set for her channel and her video.

So let’s say she was creating videos on dating, on beauty, on places, and just life in general. What if her audience was specifically interested in dating? If we use dating as the main idea, she could create beauty videos on dating, makeup ideas for dates, the best places to go for dates, how to know the right person when you’re on a date, outfits for dates, and so on, See how knowing your audience will create a niche geared towards their interests? Now, instead of having a general topic on dating, traveling, beauty, and fashion, it’s all specifically about dating. She’s focused on what her audience wants to watch instead of the general, random ideas she was creating before.

If you’re a content creator who doesn’t have a brand, check out The Ultimate Roadmap to Discover Your Brand Style. It’s a free email course that’ll help you discover your brand style.

Do you have a brand for your YouTube channel? Let me know in the comments down below.

03. Where should you start on your branding journey?

The last thing I want to talk about is where you should start on your branding journey. The first thing you need to do is set goals for your business or your YouTube channel. The next thing you need to do is find out who your target audience is. You want to think about who you want to help, who are these videos for, or who can you help? What are you passionate about or who are you passionate about helping?

The third thing you want to think about is the tone you want to set for your channel and your videos? Are you going to create educational videos? Are you going to have a more casual style or are you going to have a professional style? There are so many styles to choose from. There’s the big sister/brother tone, BFF, professor, and more.

Before you set the tone, you want to think about your target audience and the goals for your business. Don’t just think, ‘oh, I want to be casual’ or ‘oh, I’m a business, I want to be professional’ because maybe there’s a middle ground for professional and casual. Just because you’re a business doesn’t mean you have to be so stuffy. Make sure you know your business goals first and who you want to help before you decide on that tone that you want to set for your videos.

After that, you want to think about your competitors. How are you standing out from them? What are they doing compared to you? What are their strengths and weaknesses and what are your strengths and weaknesses? Maybe their weaknesses are your strengths, and that’s how you can stand out.

You really need to think about who your competitors are and what type of videos they’re creating and then see how you can stand out from them.

All these things I just talked about are topics I discuss in the email course I mentioned earlier. If you need help finding your style, check out The Ultimate Roadmap to Discover Your Brand Style.

Summary of Why building a brand is just as important as creating videos

Okay, so that’s it. Now you know why building a brand is just as important as creating videos. I talked about why building a brand is important, how branding can help you create better videos, and where you should start on your branding journey.

Do you want more videos on branding and creating videos? Subscribe to my channel to get the latest videos. I post videos every Tuesday, except the 5th Tuesday. I like to take a vacation every 5th week. Don’t forget to sign up for The Ultimate Roadmap to Discover Your Brand Style.

Inside look at my Brand x Web Design Process

September 25, 2017June 15, 2018

Below is an inside look at my brand x web design process. This is an update to my previous blog post on my design process. In this article, I will outline my step by step design process. This doesn’t include my client process, but in the future, I will post a separate post on my client process. Read More “Inside look at my Brand x Web Design Process”

Branding · Design Process · Graphic Design · Portfolio · Web

Brand x Web Design for Pink Tint

September 18, 2017August 21, 2018

*This Brand x Web Design for Pink Tint is a fictitious company created for my portfolio.

Overview

Pink Tint Productions is a music production company specializing in independent music. They support artists who are bold and charismatic. Read More “Brand x Web Design for Pink Tint”

Branding

Should I use logo templates for my business?

September 4, 2017June 15, 2018

Surprisingly, there are a lot of logo templates being sold online. I’ve encountered a lot of pins on Pinterest showcasing different types of logos. It’s understandable since they are super cheap and an easier option than DIY (Do it yourself). So the question is, should you use logo templates for your business? Read More “Should I use logo templates for my business?”

Branding · Graphic Design

What’s an Inspiration Board? The pros and cons of letting the client create them.

April 20, 2017September 12, 2017

What is it?

An inspiration board or mood board is used to gather ‘inspiration’ for the design process. Designers use it to find the style for branding a client’s business. Read More “What’s an Inspiration Board? The pros and cons of letting the client create them.”

Branding · Design Process

What’s a Brand Style Guide

March 19, 2018August 18, 2018

One of the things I provide in my brand package is a brand style guide. I think it’s one of the most important things to provide to keep the brand uniform. Just in case I’m not available or needed as a designer for retainer, it’s the perfect way for clients to keep expanding their brand consistently.

What’s a Brand Style Guide

So what’s a brand style guide? It’s basically a manual for your brand. It’s a guideline for the design elements of your brand that showcase the mood and tone of the company.

Why is a brand style guide important? It’s a guide to keep your brand consistent. If I had to use one word to describe branding, it’s consistency. A brand style guide will help keep the brand uniform. If you’re planning on expanding, the brand style guide will be useful in creating new graphics and marketing that is consistent with the brand.

Your business bible

I like to think of the brand style guide as your business bible. It’s a reference and guide to keeping your brand style uniform. Even though you’ll have creative ideas of how you want to market your brand, the design elements will always be the same.

For example, if you started off just blogging, but want to expand into creating videos, all you have to do is reference your brand style guide and use the same brand elements. No matter the content of the video, as long as the brand elements are the same your brand will be recognizable. Read More “What’s a Brand Style Guide”

Branding

Designing your own logo? (why DIY branding is a bad idea for your business)

April 24, 2023April 23, 2023

Are you designing your own logo and brand? Many people think DIY branding is simple, easy, and cheap. They think they can skip paying a few thousand for a brand designer. But if you’re serious about building your business, then this is a mistake. Learning how to build a brand takes a lot of skill. It’s not about making your business look pretty. It’s about creating a strategy that aligns with your business goals. Keep watching to find out why branding is a professional skill and not a DIY hobby, how you might be sabotaging your business with DIY branding, and how DIY branding can scare away your target audience.