Are you creating videos for your business, but they’re looking kind of boring? Well one way you can make your videos more engaging is to use B-Roll footage.
Sometimes it can get a little boring watching someone talk on and on about a subject. It sort of feels like watching a lecture sometimes.
Today, I’m going to talk about B-roll footage and how it can help entrepreneurs make their videos more engaging.
So, what’s B-roll footage. It’s basically the images you see that’s not the main image. So while I’m talking, I could cut away to or switch to another image, but you still see my voice.
Usually the image or footage has something to do what I’m talking about. So right now, I just cut away to another footage, but use still hear my voice talking, but you don’t see me.
Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.
So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.
How to add end screens to your videos.
YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?
Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.
So let me show you how to do that. First, of course, we need to upload a video, now you want to create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.
So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.
Want to get found on YouTube? Use Tubebuddy to help you optimize your channel so you can get found in the search results.
How do you get people to watch your videos?
Well, they have to find you first.
Today I’m going to show you how to get found on YouTube. So, I talked about how you need to use keywords that your target audience searches for in your title, your description, and your tags.
Well, how do you know that you’re using the right keywords? The answer is TubeBuddy. Let’s not lie, I’m pretty lazy. I mean– Super efficient. I don’t have the time to waste searching online for the best keywords, researching titles, researching tags, all this stuff. Because you know, I have a business to run. I have clients to work with, I have video content to make, blog posts to put out, newsletters, social media, and all the other things that I want to do for my business.
Instead, I use TubeBuddy to research tags and headlines for my video.
So, here’s how to use TubeBuddy for YouTube.
Okay, so first we’re going to research titles for YouTube videos. So, this is basically how I come up with my headlines, titles, whatever you want to call it for YouTube. One of the videos I created was about uploading your YouTube videos, so I’m going to start with ‘upload videos to YouTube’.
Then you just click Show Keyword Score, and it’s bad. So, I do not want to use this for my YouTube title. Maybe ‘how to upload videos to YouTube’. And I’m going to show keywords, but you’ll also see these related searches, ‘how to upload videos to YouTube from Xbox One’, ‘from iPhone’, ‘from PS4’. Let me click on one of these. Ugh. It got better but it’s not great. This one says very good, so I went ahead and used this as my title for my video.
