• YouTube

    How to add a channel manager to your YouTube Channel

    How to add a channel manager to your YouTube Channel

    What’s a Channel Manager? Well, it’s someone that you add to your channel who manages your YouTube channel. This is a great option for Vloggers who want someone to do all the things for them on YouTube without giving them ‘Owner’ status. As a channel manager for my clients, I upload and schedule videos, add thumbnails, write in the description and tags, and add end cards to videos. All my client has to focus on is creating the content. Here’s how to add a channel manager to your YouTube channel.

    How to add a channel manager to your YouTube channel

    01 Login to your account.

    02 Under your icon, in the top right, go to settings.

     

    How to add a chaHow to add a channel manager to your YouTube Channel -Channel iconnnel manager to your YouTube ChannelHow to add a channel manager to your YouTube Channel - settings

     

    03 You’ll automatically be in the account section, but just in case, go to account.

     

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    04 Under account, go to the bottom of the page and click add or remove managers.

     

    How to add a channel manager to your YouTube Channel - account

     

    05 You should see a blue button labeled ‘Manage Permissions’. (more…)

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  • YouTube

    How long should your YouTube video be?

    How long should your YouTube video be?

    How long should your YouTube video be? When you’re thinking about the length of your videos, you have a lot of factors to consider. Is it a live video or edited content? Are you a beginner or a veteran video blogger? Who’s your audience? Because of all these factors, the answer will be different for each person. That’s why this post is dedicated for entrepreneurs and vloggers who are just getting started on YouTube.

    How long should your YouTube video be?

    What does your audience want?

    The number one thing to consider is your audience. Why is your audience watching you on YouTube? This may depend on your content, but if you don’t have an audience, you have to think about who you want to watch your videos.

    You don’t want to build a list of random subscribers because that would be useless to you. If you’re an entrepreneur, you’re basically on YouTube to market and make money, so you should keep who your target audience is in mind. Everyone else who subscribes is a bonus or a future client because you never know.

    Let’s say your target audience is entrepreneurs who are moms. They have busy lives because they’re balancing their business, their family, and their personal lives. If they’re going on YouTube, they’re searching for the shortest video that can help them. I’m the same. If I go on YouTube to search for something, I always choose the shortest video.

    If you’re a beginner creating content, basically you should be asking ‘Does my target audience have time for this?’ If you don’t know, then research other YouTube videos  (competitors in your niche, because every genre is different) and see what they’re doing. While you’re researching, check how many subscribers they have. If it’s a big number, check how many videos they’ve created and then look through their middle videos because we all know the first videos we create are not great and with their newer videos, they can get away with creating longer content if they have a huge following of loyal fans.

     

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  • Branding

    5 tips to keep your brand consistent

    5 tips to keep your brand consistent

    If you’re reading this, you already have a brand or you’re ready to start thinking seriously about it. Having a brand is all about building recognition and attracting your audience. So how do you become recognizable? Simple, you just have to stay consistent. Consistency is the easiest way to get people to recognize you and keep you memorable. Here are the 5 tips to keep your brand consistent.

    5 tips to keep your brand consistent

    01. Writings on the wall

    No matter if you’re creating YouTube videos, blogging, creating content for social media, or just a business in general, you’re going to have to use text. The first tip is to always use the same fonts. You shouldn’t have more than 3 fonts unless your business branches off and each item has its own brand.

    Unless your branching out, no matter what you’re putting out into the world, use the same fonts. That means using the same fonts on your Instagram graphics, website, worksheets, workbooks, YouTube graphics, blog graphics, ads, billboards, and so on. If you keep doing this consistently, your audience should be able to recognize your business by your font.

    Note: If you create content for online and print use, then you might have 4 to 6 fonts. One set for online use and another set for print. Those fonts are based on legibility.

    02. Don’t be every color of the rainbow

    Unless your brand colors are every color of the rainbow, use only your brand colors. Like with your fonts, use them consistently on your social media graphics, YouTube thumbnails and videos, blog graphics, website, and so on. No matter what you create, if your audience repeatedly sees your content, they should know who it is.

    For example, if you create a YouTube thumbnail and you use the same colors and fonts, then your audience should automatically think, ‘Oh, so and so just released another video, I should watch it’, without even looking at the YouTube channel name.

    03. Image is everything

    Photo images are also a part of your brand. Make sure you create the same style of images. The best example is Instagram. You’ll notice that the best accounts create a consistent theme. Those themes can be based on mood, colors, lighting, and/or focus.

    I think you can get a little more creative with Instagram, but whatever platform you’re using, if you’re using images for your brand, make sure to keep the style consistent.

    Want to find out more about branding photos? Click here to read 3 types of photos you can use to brand your business. (more…)

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