Branding tips for content creators (Lessons from 5 years of designing brands and websites)
In today’s video, I’m going to give branding tips for content creators. I’ll be talking about lessons I learned from my 5 years of designing brands and websites. I’ll mostly be focused on the branding aspect. Being a content creator, who is also a business, has been an adventure. My content and business have evolved from 5 years ago. In this video, learn what I learned about branding and the hardships of being an entrepreneur.
When I work with clients, I don’t just gain monetary benefits. I also gain experience. With each client I’ve worked with, I’ve learned something new. Each client I served has helped me gain a new perspective on my work and how I’m running my business.
At the end of each project, I send out a survey to my clients. It helps me know what they liked and didn’t like about my service. With that survey, I’ve made little changes or validated the things I wasn’t sure were working or not.
I’m most thankful to my first client. She needed help with branding and web design. She was the biggest reason I focused on making everything simple and convenient. For example, a lot of people can’t code a website, so I can’t make it too difficult when I’m creating a website for a client. I started learning how to use builders and I focus on WordPress since it’s easy to create and design a website.
I also learned the importance of having a solid foundation. My first client had a rough idea of who her dream audience was, but having an outside perspective helped her narrow down her audience more.
Surprisingly, she was not the other one who didn’t solidify their business foundation. I’ve had clients who didn’t think about their brand foundation until they worked with me. Luckily, I give out homework 2 weeks before the project starts, so they have time to create their brand foundation before the official project start date.
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