Are you crazy busy running your business? Here are 7 ways you can repurpose your YouTube videos to create other content and promote your channel.

As a business owner, you feel like you have to show up everywhere on online. YouTube, your newsletter, your blog, Instagram, Instagram stories, Facebook, Twitter, and so on.

The truth is, it’s hard to create content for all these platforms. That’s why I’m going to show you 7 ways to repurpose your YouTube videos.

Honestly, the #1 reason I switched from blogging to creating YouTube videos is because I could repurpose my videos. Yep, laziness efficiency.

I have so much going on that I don’t have time to be everywhere, but creating videos helps.

7 ways to repurpose your YouTube videos

01 Instagram

Even though I’m on almost every platform, Instagram  is probably the social media that I use the most.

I love interacting with people there. It’s also a great way to repurpose your YouTube videos.

#1 you can cut a clip of your video and upload it to your feed to promote your video. I think this is a smart way to promote your videos.

#2 you can just repurpose your YouTube thumbnail image and add it to your feed. I actually don’t like this option because I like to have a pretty Instagram feed.

Check out my Instagram feed here!

I actually like to take the still image of myself that I use from my thumbnail because I need to add more of myself on my feed.

No matter what choice you pick, you can summarize what your YouTube video is about and add it to your Instagram caption.

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.

Warning, I’m not advocating making these mistakes, but these are common things that I see when I’m editing videos. I don’t know who said this quote, but ‘Done is better than perfect’. Meaning, it’s better to get something done than to try to be perfect and have nothing. You don’t have to be too perfect when you film your videos. Just get it done. Here are 5 video mistakes you can fix in editing.

5 video mistakes you can fix in editing

01 Color correction

Did you forget to white balance before you hit record? Do you even know what white balance is? Nowadays, most cameras come with an auto white balance function, but some people don’t utilize it.

When you don’t white balance before you start filming, the parts of the video that are supposed to be white, usually have a yellowish hue to them.  If you don’t know anything about white balance, you can Google or search on YouTube. There are a gazillion resources that talk about it and how to do it.

White balance is one way to make your videos look more professional. If you make the mistake of not white balancing, you can always say you were going for a vintage look. Even if you didn’t accidentally do it on purpose, don’t panic because it can easily be fixed in editing.

Before you start recording, you can hold up something white so it’s easier to use the white balance eyedropper tool in your video editing app (I use Adobe Premiere Pro). If that’s not possible, you can change the color temperature manually. Read More “5 video mistakes you can fix in editing”

If you’re just getting started creating videos, then the first type of videos you should create is *drum roll please* ‘HOW TO” videos. Here are 3 free options to record your computer screen for your service-based business to get you started on creating tutorials.

There are many reasons you might want to record your computer screen. You might want to train an employee or contractor how to do something, you might want to show your clients how to do something, or you might want to show your audience how to do something.

Basically, you’re creating a tutorial on how to do something.

Hello, and welcome back to my channel. Paigon here, and in this video I’m going to give you 3 free options to record your computer screen.

3 free options to record your computer screen for your service-based business

The first options is for Mac users. It’s also the option I use the most, and that’s Quicktime.  Quicktime comes already installed on your iMac and MacBook, which I have both.

I don’t know if it comes with iPhone because I went rogue and bought a Samsung instead. Sorry iPhone fans, but I’m team Samsung on this.

Let me know in the comments if you know if Quicktime is also preinstalled on iPhones.

If you’re not a Mac user, then these next 2 options are for you.

The first is Zoom. I use it for discovery calls, calls with my clients, and coffee chats. I’ve also attended a lot of meetings on Zoom. But did you know you can share your screen on it?

Yes, so if you already use zoom for client meetings, then you should definitely try it for recording your computer screen.

The 3rd option is the best if you don’t want to download an app to your computer. It’s totally on the internet. In fact, you have to have a Google account because it’s a Chrome extension.

This one is called Loom. You can sign up using your Google account or your Slack account.

I know a lot of business owners use Loom to record tutorials for their employees. I’ve used it to send a quick video to my client on how to do things on YouTube.

The other great thing about Loom is you edit your video after you record it, so it’s super convenient.

Those were your 3 free options to record your computer screen. Let me know in the comments below if you’ve used any of these tools and which one is your favorite. If you like this video then hit subscribe to get my latest videos.

-Paigon

Are you a service-based business wanting to create engaging videos? Here are 3 B-roll footage ideas you can use in your videos.

If you’re creating videos for your service based business, most likely you’re creating videos to help your clients, build brand awareness, and/or to showcase how awesome your services are in some way.

3 B-Roll footage ideas you can use in your videos for your service based business

The first type of B-Roll footage you can use for your business is great for how to videos. You’ll probably use this to show your audience how to use your service or teach them how to do something that compliments your service in some way.

The best way to do that is to actually show them, and for that, you can cut away to your screen.

For example, here’s the video I created on creating default descriptions, and I talk about creating a google doc. Well, I cut to the Google Doc I created to show you the document I created.

The next type of B-Roll you can use is to build brand awareness. If you’re a small business or doing things solo, you can use footage that showcases your work environment or just yourself.

For example, you can cut away to footage of you or your employees working, or if you’re building a personal brand you can showcase your actual life as it pertains to your video.

Like I could be talking about my business and cut away to myself working. Like this, but with footage of me of course.

Or if I was working on building a personal brand or if my brand was all about being BFFs with my audience and being open about my life, then I could cut away to some personal images like me with my family.

The last type of B-roll you can use is for showcasing your services. For example, if you’re a brand designer, and you’re talking about building a brand you can show an image of you working or the tools you use to work.

Like I could talk about choosing colors for a brand, and you’ll see this image of color swatches.

Those were the 3 B-Roll footage ideas you can use in your videos for your service based business. If you like this video, give it a thumbs up and subscribe to my channel for the latest videos.

If you want the list of B-roll ideas you can use for your service based business, then click here to grab it.

-Paigon

Are you creating videos for your business, but they’re looking kind of boring? Well one way you can make your videos more engaging is to use B-Roll footage.

Sometimes it can get a little boring watching someone talk on and on about a subject. It sort of feels like watching a lecture sometimes.

Today, I’m going to talk about B-roll footage and how it can help entrepreneurs make their videos more engaging.

So, what’s B-roll footage. It’s basically the images you see that’s not the main image. So while I’m talking, I could cut away to or switch to another image, but you still see my voice.

Usually the image or footage has something to do what I’m talking about. So right now, I just cut away to another footage, but use still hear my voice talking, but you don’t see me.

That’s B-roll footage.