Are you a content creator who doesn’t have a brand? Well, building a brand is just as important as creating videos. Why is building a brand important? Creating videos for YouTube is part of branding and having a brand helps you create content. Keep watching to find out why building a brand is important, how branding can help you create better videos, and where you should start on your branding journey.
If you think it’s too late to start a YouTube channel right now, then you’re completely wrong. If you haven’t done your research, you’ll know that YouTube has over 2 billion subscribers and 1 billion hours of watch time daily. Yes, DAILY! If you’re ready to start your channel now, here are some tips on how to start a YouTube channel.
The first thing you want to think about when starting a YouTube channel is having a niche. If you don’t have a niche I would suggest that you do more research and try to find a niche for your business.
YouTube thumbnails are essential when it comes to branding your business and creating a personal brand. This YouTube thumbnail tutorial will show you how you can update your custom YouTube thumbnail so you can create awesome YouTube thumbnails for your videos.
I’m going to go over how to brand your YouTube thumbnails. If you’ve been watching my videos these past few weeks, you’ll notice that I’ve been repeating over and over about how important branding is.
That’s because I want you to create recognition and authority. Now, we’re going to extend that to your YouTube thumbnails. If you’re not convinced on branding and don’t use custom thumbnails, then let me give you a fact:
Read More “Create awesome YouTube thumbnails for your videos”
YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business. The first step to branding your YouTube channel and creating a personal brand is to update your YouTube channel art, also known as your YouTube channel banner. Keep watching to get tips on how to create the perfect YouTube Channel Banner.
In this super short blog post, we’re going to talk about designing your branded YouTube channel art. This’ll be short because it shouldn’t be complicated. You just need to treat your YouTube channel like your own television show.
So we’re going to talk about what to add to your YouTube channel art and how to brand it.
YouTube should be an extension of your business, so you should brand your YouTube channel like you’re branding your business.
First, we’re going to talk about what information to include on your YouTube channel art.
Like I said earlier, treat your YouTube channel like it’s your own show. That means, make sure you include the name of your show or business, what your show is about or who it’s for, and when your show airs so that people know when the new episodes come out.
Read More “Create the perfect YouTube Channel Banner”
Building a brand online? Don’t have millions of dollars to waste on marketing and advertising? Personal branding might be the solution for you. Keep watching to find out how creating a personal brand can help get you more clients.
Last week, I talked about how to build your brand on YouTube. Before you get started creating a profile, setting up your channel and/or creating videos, you need to make a big decision.
Are you building a personal brand or a company brand?
I’m going to help you decide. The correct answer for you is a personal brand.
So, why am I telling you to build a personal brand? The short answer is I assume that you’re watching this video because you’re a solopreneur or small business. And if you’re one of the 2, you have limited funds for marketing.
Are you invisible online? Want a quick way to build brand awareness? If you’re trying to build your brand online, then building your brand on YouTube will help. Keep watching to learn how to build your brand on YouTube.
A few weeks ago, in the video ‘Why your business should be on YouTube’, I talked about the many goals that your business has when it comes to marketing and growing your business.
Some of those goals include building brand awareness, building authority, and building a community. Basically, if your goal is to become more visible online and get more clients, here’s how to build your brand on YouTube.
First, we’re going to start with basic branding. I’m not going to go into great detail because I already talked about this last week. If you missed it, check out ‘What’s the point of branding?’ here.
Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.
So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.
YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?
Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.
So let me show you how to do that. First, of course, we need to upload a video, now you want to create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.
So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.
Want to get found on YouTube? Use Tubebuddy to help you optimize your channel so you can get found in the search results.
Well, they have to find you first.
Today I’m going to show you how to get found on YouTube. So, I talked about how you need to use keywords that your target audience searches for in your title, your description, and your tags.
Well, how do you know that you’re using the right keywords? The answer is TubeBuddy. Let’s not lie, I’m pretty lazy. I mean– Super efficient. I don’t have the time to waste searching online for the best keywords, researching titles, researching tags, all this stuff. Because you know, I have a business to run. I have clients to work with, I have video content to make, blog posts to put out, newsletters, social media, and all the other things that I want to do for my business.
Instead, I use TubeBuddy to research tags and headlines for my video.
Okay, so first we’re going to research titles for YouTube videos. So, this is basically how I come up with my headlines, titles, whatever you want to call it for YouTube. One of the videos I created was about uploading your YouTube videos, so I’m going to start with ‘upload videos to YouTube’.
Then you just click Show Keyword Score, and it’s bad. So, I do not want to use this for my YouTube title. Maybe ‘how to upload videos to YouTube’. And I’m going to show keywords, but you’ll also see these related searches, ‘how to upload videos to YouTube from Xbox One’, ‘from iPhone’, ‘from PS4’. Let me click on one of these. Ugh. It got better but it’s not great. This one says very good, so I went ahead and used this as my title for my video.
Want to save time typing in the same YouTube description and tags? Create a default description and tags.
Do you copy and paste the same details for your description and tags for every video you upload to Youtube? Or worse, do you type it in every time you create a new video? Well in this video, I’m going to show you how to create a default description and default text so you don’t have to do that anymore.
The first thing you’re going to do is open up a document and write out all the details that you want to include in every video you upload. So, I like to use Google Docs.
Okay so first, we have to make sure that we’re logged into Youtube of course. So we’re going to go to Youtube Studio (beta) and if you’re not in this beta mode, it should be Creator Studio.
Ready to hit publish on your YouTube video? Make sure you do these 5 things before you schedule your YouTube video.
I’m going to show you the five things you need to do before you hit publish on your YouTube videos. So, the first thing you need to do when you upload your video is, of course, create a title for your video.
This is important because this is good for SEO. It’s what helps you get found on YouTube when people search for keywords. So you want to make sure to use keywords in your title.
So I know that this video (I’m uploading) is about uploading videos to YouTube, so I know that my title has to have “upload” and “YouTube” in it. Okay, so I’m going to name this video ‘How to upload and schedule your YouTube video from computer’.
The second thing that’s great for SEO is your description. You want to make sure that you always have a description for your video. It’s also important to have your keywords in your description. You probably want to have one to two sentences and you want to make sure that they include the keywords that your target audience is searching for.
I made sure that the keywords “how to upload your video to YouTube” is included, “learn how to upload and schedule your video to YouTube”. Because I want to make sure that the people who are looking for ‘how to upload a video’ or ‘how to schedule a video for YouTube’ find me.
The next thing I want to do is create tags. Tags are also good for SEO. The tags I want to include are “how to upload your video to YouTube” “how to schedule your video” “how to schedule your YouTube videos” Okay so here are all the keywords that I want to use: “upload video to YouTube” “how to upload video” “upload video” “YouTube tips” “how to upload video on YouTube”