Are you on the fence about whether you should be blogging or vlogging for your business? Well, creating content for your business is all the same, right? Wrong! Depending on your goals, there’s a big difference between blogging vs vlogging for your business. If you haven’t figured out by the title of this video, today, I’m going to answer ‘Should I start a YouTube channel?’ and give you 5 reasons why I switched from blogging to making YouTube videos.

When you’re first starting out blogging, you won’t have any traffic especially if you’re starting your business from scratch. I know when I first started my blog, all I heard was crickets. You see all these articles about how you should create content for your business because it’s the easiest way to market and attract your dream clients to you, but just because you build it, doesn’t mean that they will come right away. 

Yes, you should be creating content to grow your business, but instead of blogging, you should turn to making YouTube videos. Here are the 5 reasons why I switched from blogging to making YouTube videos.

What’s the point of branding? Do I need a brand? Is branding really important? Keep watching to find out more.

What’s the point of branding?

If you’re doing business online or promoting yourself online, you probably have seen blog posts and videos on branding.

But is it really important? The short answer is yes, but I’m going to give a short, long answer instead by starting off asking ‘what’s branding?’.

Are you creating videos for your business, but they’re looking kind of boring? Well one way you can make your videos more engaging is to use B-Roll footage.

Sometimes it can get a little boring watching someone talk on and on about a subject. It sort of feels like watching a lecture sometimes.

Today, I’m going to talk about B-roll footage and how it can help entrepreneurs make their videos more engaging.

So, what’s B-roll footage. It’s basically the images you see that’s not the main image. So while I’m talking, I could cut away to or switch to another image, but you still see my voice.

Usually the image or footage has something to do what I’m talking about. So right now, I just cut away to another footage, but use still hear my voice talking, but you don’t see me.

That’s B-roll footage.

Are you a service-based business wanting to create engaging videos? Here are 3 B-roll footage ideas you can use in your videos.

If you’re creating videos for your service based business, most likely you’re creating videos to help your clients, build brand awareness, and/or to showcase how awesome your services are in some way.

3 B-Roll footage ideas you can use in your videos for your service based business

The first type of B-Roll footage you can use for your business is great for how to videos. You’ll probably use this to show your audience how to use your service or teach them how to do something that compliments your service in some way.

The best way to do that is to actually show them, and for that, you can cut away to your screen.

For example, here’s the video I created on creating default descriptions, and I talk about creating a google doc. Well, I cut to the Google Doc I created to show you the document I created.

The next type of B-Roll you can use is to build brand awareness. If you’re a small business or doing things solo, you can use footage that showcases your work environment or just yourself.

For example, you can cut away to footage of you or your employees working, or if you’re building a personal brand you can showcase your actual life as it pertains to your video.

Like I could be talking about my business and cut away to myself working. Like this, but with footage of me of course.

Or if I was working on building a personal brand or if my brand was all about being BFFs with my audience and being open about my life, then I could cut away to some personal images like me with my family.

The last type of B-roll you can use is for showcasing your services. For example, if you’re a brand designer, and you’re talking about building a brand you can show an image of you working or the tools you use to work.

Like I could talk about choosing colors for a brand, and you’ll see this image of color swatches.

Those were the 3 B-Roll footage ideas you can use in your videos for your service based business. If you like this video, give it a thumbs up and subscribe to my channel for the latest videos.

If you want the list of B-roll ideas you can use for your service based business, then click here to grab it.

-Paigon