Do you make a lot of mistakes on camera or want to create a more polished feel to your videos? Fix these mistakes with video editing. Here are 5 things you can fix with video editing.

If it wasn’t for video editing, my videos would probably suck. I’m awkward on video and make a lot of mistakes, I have a quiet voice, and I’m not too keen on my background situation. 

Fix these mistakes with video editing

If you’re having trouble being confident on camera, video editing can be a big help. I’m not going to lie and say video editing is the key to solving all your problems because, to be honest, it can’t fix everything. BUT, if you’re looking to create a more polished, professional video, then video editing is a solution. Here are 5 things you can fix with video editing.

01 Color Correction

First, let’s start with color correction. One of the first things you should do when you’re editing your videos is to fix the color. To make it simple, we’re just going to focus on white balance.

You’re going to make sure that the whites in your video are white and the blacks are black. Sometimes when we’re filming, depending on our lighting and environment, the color looks different. 

For example, sometimes when you’re filming there might be like a yellowish hue or the video might be too oversaturated. Those are the most common problems when it comes to filming.

Luckily, most editing software makes it easy to color correct footage. Here, I’m using Adobe Premiere Pro, and if you go to the Lumetri Scopes, you’ll see the white balance eyedropper. You just use that dropper on the white area of your footage and it’ll correct the footage color automatically.

Here’s a tip, when you first start filming you can hold up something white (like white poster board) and then you can use the eyedropper on that when you edit your videos.

02 Color grading

People sometimes confuse color correction and color grading. You should always color correct your footage, but color grading is an option.

Color grading basically sets the mood for your videos. For example, horror movies always have a darker setting to make it look spooky and creepy.

So what can color grading do for your business? It adds to your branding. You almost forgot that I’m also a brand designer, huh? 

It can help add a cheery mood, a chic mood, a bohemian mood and so on. One of my favorite YouTubers to watch is Carly Cristman. If you watch her YouTube videos, browse through her thumbnails, and check out her Instagram, you see that everything is desaturated. I think she even made a joke that she hates color. This desaturated look is a part of her brand and definitely makes her stand out against her competitors.

Do you feel awkward on camera? Keep watching to find out tips on how to get more confident on video. 

HOW TO GET MORE CONFIDENT ON VIDEO

A few weeks ago, we went over how to get confident creating videos. This week, I’m going to show you how to get more confident on video by creating a routine.

Since I already covered planning and practicing, I’m going to disregard that in this video. Even if you plan and practice, being on camera is nerve-wracking. 

Dress how you want to look and feel

The first thing we’re going to talk about is appearance. I want you to dress how you want to look and feel.

What does that mean? 

I want you to consider 2 things.

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.

Want to know how you should frame yourself when filming your videos? Here’s how to film yourself for your YouTube videos or other videos meant for social media.

If you’re new to filming, you might not think about how you should be framed when you’re filming your videos.

Actually, this video is going to be really short because you only need to know how to frame yourself for YouTube or for other social media.

In this week’s video we’re going to learn how to frame yourself in your videos. Don’t worry, I’m not going to make this complicated. It’s not like we’re filming a movie with multiple characters and different scenery.

How to frame yourself when filming

So we’re going over simple camera compositions. It’s sort of like photography, but I don’t know if they use the same terminology as in filming.

Distance

The first thing we’re going to talk about is distance. First let me show you a long shot. This has the subject faraway in the footage.

If you’re filming videos for YouTube or social media, you never want to have a long shot, unless it’s B-roll footage.

The reason for this is because you’re here to have more of a conversation with your viewers. For example, here I am having a one on one conversation with you. It’s sort of like talking to your friends.

If you’re having an important conversation, you’re not going to be way across the hall, the field, or a restaurant having a conversation. You’re going to be talking face to face, unless you’re yelling across your house to your family. It’s sorta rude, but acceptable.