Have you ever thought about rebranding your business? I know that I think about rebranding all the time, but I always have to hold myself back because I know I’m the type who always wants to try something new. It’s kind of like how I always have the urge to get bangs or dye my hair a different color. It seems cool at the moment, but I know it won’t fit my everyday style or mood. Instead of changing your brand on a whim, you should have a legitimate reason to rebrand. Here are the 5 reasons you need a rebrand.
5 reasons you need a rebrand
01. DIY and over it…
When you first launched your business, maybe you didn’t have the funds to invest in a graphic designer. Instead, you went the DIY route and didn’t really consider the types of people you were attracting. Any business was good business.
Now that you have a steady income and a good idea of who your target audience is. You’re not really proud of the brand you created and you’re ready to take your business to the next level. In this case, a rebrand is a great idea. With a rebrand, you’ll have a more polished brand that you and your target audience will be proud to be a part of.
02. Not my type
Did the people you want to come to your party never show up? Basically, everyone but the people you wanted to show up are crashing the party. Well, the problem is you’re sending the wrong message with your brand. You attract what you reflect.
In this case, a rebrand will help you attract your target audience. During the rebrand, you can reassess what’s working and not working with your brand messaging.
03. Dine and dash
Are people coming to the party, but aren’t sticking around? It might be your brand. First impressions are everything and looks definitely matter. For one, you want to make sure you don’t look like spam. Another issue might be a confusing message.
Maybe you had sales in the beginning, but now their decreasing. You’ve tried changing up how you market your services and even changed your services, but nothing is working. It’s time to think about rebranding instead. Your brand may be sending the wrong message to your audience.
04. Trendsetter over here!
Is your brand outdated? When you first started, your brand was perfect for you, but now your business has evolved. Your brand doesn’t reflect what your business stands for any more or maybe you’re not feeling it anymore. Your target audience might’ve also evolved with your business.
A rebrand will help update your brand. You don’t necessarily need to change everything, but you can keep elements of your brand that are working but update everything that’s outdated.
05. New kid on the block
You’re a new business that doesn’t have a brand yet. Newbie, no way! This is a new venture and you already been there and done that. You don’t have time to research and do it all yourself. If you’re going to do something, you want to do it right from the beginning.
Maybe you want to create a podcast, courses, or just a new business, but either way, you want to create a separate brand for your new idea. Expanding is a good thing and you should definitely consider a rebrand to include all the branches of your business.
I don’t have time for this
Don’t have time to read this and want the cliff notes version? Here it is.
5 reasons you need a rebrand:
01 You went the DIY route and are now for a more polished look.
02 You’re attracting the wrong people to your business.
03 The right people are coming, but they leave once they arrive.
04 Your brand is outdated.
05 You’re venturing into a new business.
Have you ever done a rebrand before? Let me know in the comments below.