What’s a Brand Style Guide
Branding · Design Process

What’s a Brand Style Guide

One of the things I provide in my brand package is a brand style guide. I think it’s one of the most important things to provide to keep the brand uniform. Just in case I’m not available or needed as a designer for retainer, it’s the perfect way for clients to keep expanding their brand consistently.

What’s a Brand Style Guide

So what’s a brand style guide? It’s basically a manual for your brand. It’s a guideline for the design elements of your brand that showcase the mood and tone of the company.

Why is a brand style guide important? It’s a guide to keep your brand consistent. If I had to use one word to describe branding, it’s consistency. A brand style guide will help keep the brand uniform. If you’re planning on expanding, the brand style guide will be useful in creating new graphics and marketing that is consistent with the brand.

Your business bible

I like to think of the brand style guide as your business bible. It’s a reference and guide to keeping your brand style uniform. Even though you’ll have creative ideas of how you want to market your brand, the design elements will always be the same.

what's a brand style guide - Devil wears prada gif

For example, if you started off just blogging, but want to expand into creating videos, all you have to do is reference your brand style guide and use the same brand elements. No matter the content of the video, as long as the brand elements are the same your brand will be recognizable. Read More “What’s a Brand Style Guide”

Brand x Web Design for Tutor in Tinseltown
Client Process · Design Process · Graphic Design · Multimedia · Portfolio · Web

Brand x Web Design for Tutor in Tinseltown

Overview

Tutor in Tinseltown offers tutoring services and behavioral and academic consulting. In the future, Tutor in Tinseltown plans to expand into creating products and workshops that educate and assist parents within those categories.

Target Audience

Parents with children 4-20 who have academic, social, and/or behavioral concerns for their children.

Inspiration Board

Brand x Web Design for Tutor in Tinseltown mood board Read More “Brand x Web Design for Tutor in Tinseltown”

Photos you can use to brand your business
Branding · Design Process · Graphic Design

Photos you can use to brand your business

A lot of people don’t know that photographs are part of branding. When you’re adding photos to your website and social media accounts, it’s important to make sure they match your brand style, so your audience will become more familiar with your brand. If not, then it would be hard to recognize your brand from any other account, and you want your account to be recognizable and attract your audience. Here are 3 types of photos you can use to brand your business. Read More “Photos you can use to brand your business”

Branding and expanding your multimedia empire
Business · Design Process · Multimedia

Branding and expanding your multimedia empire

In part 1 of How to build your multimedia empire, I talked about fear, how to get over fear, content ideas, and outlining ideas. If you missed it, check it out here. In this post, I’ll be going over branding and expanding your multimedia empire.

Branding and expanding your multimedia empire

Once you make the leap into creating video content, you want to focus on your brand. Your brand consists of everything from your image, scenery, voice, and so on. You want to make sure that you’re projecting the image you want to create. Read More “Branding and expanding your multimedia empire”

How to build your multimedia empire : Part 1: Getting over obstacles and making your mark
Business · Design Process · Multimedia

How to build your multimedia empire : Part 1: Getting over obstacles and making your mark

Congrats! You already took the first step into creating your multimedia empire and that is seriously considering it. I don’t want to waste your time, so this post is geared to those who already have evergreen content (newsletters, blogs, etc.) or videos (YouTube, webinars, workshops, and live video tutorials) that they want to use to start building/expanding their audience. Here’s how to build your multimedia empire. Read More “How to build your multimedia empire : Part 1: Getting over obstacles and making your mark”

Brand x Web Design for Hue x Blush
Design Process · Portfolio

Brand x Web Design for Hue x Blush

*Hue x Blush is a fictitious company for my portfolio.

Overview

Hue x Blush is focused on beauty and fashion. They began as one lifestyle blogger and expanded into a company that shares articles and videos on women’s needs.

Target Audience

This site caters to women 16 to 45. They give advice on fashion, beauty, fitness, career, and health. Their target audience loves to read Shape, Marie Claire and they love to watch shows like The Mindy Project and Ugly Betty.

Inspiration Board

Here are the images that inspired the brand for Hue x Blush.

Brand x Web Design for Hue x Blush moodboard

Read More “Brand x Web Design for Hue x Blush”

Brand x Web Design for Death by dessert
Branding · Design Process · Graphic Design · Portfolio

Brand x Web Design for Death by dessert

*This Brand x Web Design for Death by dessert is a fictitious company for my portfolio.

Overview

Death by dessert is a cafe that specializes in a variety of desserts and beverages. They differ from other cafes and coffee shops by having a bright and relaxed atmosphere. The cafe leans more towards a cutesy style without being too feminine. Read More “Brand x Web Design for Death by dessert”