• HATE your business? How to brand a business you love

    Starting to HATE your business? How to brand a business you love

    Are you starting to hate your business? This seems like a weird question, right? Why would you hate your business? But, it can happen. I’ve actually been there. There were so many times I wanted to quit what I was doing, but I never did. I just switched gears and started honing in on my goals and making little changes to my business. If you’re starting to hate your business, keep watching to find out how to brand a business you love. We’re going to go over branding basics so you can rebrand your business. These branding tips will help you build a brand that aligns with your goals and attracts your audience.

    (more…)

    Continue Reading

  • Branding on YouTube (How to create videos for your brand)

    Branding on YouTube (How to create videos for your brand) (2)

    Okay, you know you want to create videos for your brand, but how do you get started? Most people focus on the technical aspect of filming videos. For example, planning, creating a script, what kind of equipment to use, how to edit videos, and so on. 

    But, will that help you create a great video that showcases your brand? No. Will knowing all these things help you know what to talk about or how to portray your brand on camera? No. Knowing the production aspect of filming is great. It’s one less thing to think about during the filming process, but you still have to think about your image. That’s why I’m going to talk about branding on YouTube and how to create videos for your brand even though you’re shy on camera.

    (more…)

    Continue Reading