Do you make a lot of mistakes on camera or want to create a more polished feel to your videos? Fix these mistakes with video editing. Here are 5 things you can fix with video editing.

If it wasn’t for video editing, my videos would probably suck. I’m awkward on video and make a lot of mistakes, I have a quiet voice, and I’m not too keen on my background situation. 

Fix these mistakes with video editing

If you’re having trouble being confident on camera, video editing can be a big help. I’m not going to lie and say video editing is the key to solving all your problems because, to be honest, it can’t fix everything. BUT, if you’re looking to create a more polished, professional video, then video editing is a solution. Here are 5 things you can fix with video editing.

01 Color Correction

First, let’s start with color correction. One of the first things you should do when you’re editing your videos is to fix the color. To make it simple, we’re just going to focus on white balance.

You’re going to make sure that the whites in your video are white and the blacks are black. Sometimes when we’re filming, depending on our lighting and environment, the color looks different. 

For example, sometimes when you’re filming there might be like a yellowish hue or the video might be too oversaturated. Those are the most common problems when it comes to filming.

Luckily, most editing software makes it easy to color correct footage. Here, I’m using Adobe Premiere Pro, and if you go to the Lumetri Scopes, you’ll see the white balance eyedropper. You just use that dropper on the white area of your footage and it’ll correct the footage color automatically.

Here’s a tip, when you first start filming you can hold up something white (like white poster board) and then you can use the eyedropper on that when you edit your videos.

02 Color grading

People sometimes confuse color correction and color grading. You should always color correct your footage, but color grading is an option.

Color grading basically sets the mood for your videos. For example, horror movies always have a darker setting to make it look spooky and creepy.

So what can color grading do for your business? It adds to your branding. You almost forgot that I’m also a brand designer, huh? 

It can help add a cheery mood, a chic mood, a bohemian mood and so on. One of my favorite YouTubers to watch is Carly Cristman. If you watch her YouTube videos, browse through her thumbnails, and check out her Instagram, you see that everything is desaturated. I think she even made a joke that she hates color. This desaturated look is a part of her brand and definitely makes her stand out against her competitors.

Does it feel like it takes too much time to film your videos? Learn how to film your videos faster.

Does it feel like it takes too long to film your videos? Do you want to be able to film multiple videos or have batch days for filming so you can save time and focus on your business?

Well, this week, I’m going to show you how to have quicker video shoots.

When I first started creating videos, it was so nerve-racking. I hated (and still hate) being on camera so filming was a big issue for me.

The longer I filmed or the more I messed up my lines, the more I wanted to stop creating videos. In fact, there was a time, I think a month, where I just gave up since I didn’t have the time, but now I’ve found a way to create quicker video shoots, and the secret is in planning.

How to film your videos faster

Be prepared

The first thing you need is a script. You have to know what you’re going to talk about right?! Well, I always have a script. It doesn’t have to be a full script. You just need an outline so you stay on topic.

Don’t have a Mac and need a free option to record your computer screen? Learn how to record your computer screen using Zoom. It’s not just for meetings.

A few weeks ago, I showed you how to use QuickTime to record your computer screen. Well, not everyone owns a Mac, so this week I’m going to show you how to use Zoom.

Zoom is one of my favorite apps to use for meetings. I use it for all my discovery calls and coffee chats. I used to use Skype, but I had problems when my clients using it on their phone.

So, let’s get into it.

How to record your computer screen using Zoom

The first thing you have to do is download Zoom. It’s free, but you need to have the application to use it.

You can go to https://zoom.us/.

You’ll see the ‘Sign up, it’s free’ button.

Looking for a simple, lazy way to film your videos? I have the solution for you. I’m all about keeping things simple and convenient. I know that one of my biggest reasons for not filming is because I don’t have time. Saving time and convenience are a big win for any business owner.

The simple way I film my videos

In this week’s video, I’m going to show you the simple way I film my YouTube videos with a webcam. Well, I usually film all my videos with a webcam or my phone, even though I own a Canon (7D).

The reason I don’t use my Canon, is because I have to set it up. It’s not like I’m filming a movie, it’s just videos for YouTube, so I just use my webcam.

This webcam is made by Logitech.

Don’t know anything about lighting when it comes to filming your videos? Here’s an easy youtube lighting setup for beginners.

Lighting is important when it comes to filming your videos. Light can make your videos look more polished or more high quality. Bad lighting will destroy the quality of your footage.

I thought long and hard about what type of lighting setup I would focus on, and I decided to make this video on the lazy/cheap way to get the best lighting. Basically, I’m going to show you what I use for lighting.

You’ve heard of 3 point lighting, right? I’m not going to do that here. It’s time-consuming and I don’t have an official studio. So those lights are hidden away downstairs in a closet.

Want to start creating videos, but don’t have the time? Make time to create videos when you have a crazy schedule by implementing batch days.

Don’t have time to create videos? This excuse used to hold me back all the time. Well, if you want to create videos, but have a crazy busy schedule, then I have a great solution for you! And that’s batch days.

What are batch days?

It’s basically days when you group similar tasks together so you’ll get things done faster and more efficiently.

Well, how do you implement that into videos?

Make time to create videos with batch days

Planning

The #1 way I use batch days is for planning.

Every Friday, I batch my writing tasks. For example, when it comes to videos, I will choose 2 to 4 topics and create a script on them.

That means that if I wrote 4 scripts, then I can film them whenever I’m ready.

Need content ideas? Check out 3 simple ways to brainstorm video content ideas.

Want a free solution to record your computer screen? Learn how to record your computer screen using Quicktime.

A few weeks ago, I went over the 3 free tools you could use to record your computer screen. Now I’m going to show you how to use my favorite tool, Quicktime.

I actually use Quicktime to record all my videos because I film using a webcam since it’s the most convenient set up for me. I’ll try to create a video on this in the future.

Are you crazy busy running your business? Here are 7 ways you can repurpose your YouTube videos to create other content and promote your channel.

As a business owner, you feel like you have to show up everywhere on online. YouTube, your newsletter, your blog, Instagram, Instagram stories, Facebook, Twitter, and so on.

The truth is, it’s hard to create content for all these platforms. That’s why I’m going to show you 7 ways to repurpose your YouTube videos.

Honestly, the #1 reason I switched from blogging to creating YouTube videos is because I could repurpose my videos. Yep, laziness efficiency.

I have so much going on that I don’t have time to be everywhere, but creating videos helps.

7 ways to repurpose your YouTube videos

01 Instagram

Even though I’m on almost every platform, Instagram  is probably the social media that I use the most.

I love interacting with people there. It’s also a great way to repurpose your YouTube videos.

#1 you can cut a clip of your video and upload it to your feed to promote your video. I think this is a smart way to promote your videos.

#2 you can just repurpose your YouTube thumbnail image and add it to your feed. I actually don’t like this option because I like to have a pretty Instagram feed.

Check out my Instagram feed here!

I actually like to take the still image of myself that I use from my thumbnail because I need to add more of myself on my feed.

No matter what choice you pick, you can summarize what your YouTube video is about and add it to your Instagram caption.

Are you a service based business that can’t think of video content ideas for your YouTube channel? Learn 3 simple ways you can brainstorm video content ideas.

The hardest part of creating a video is actually thinking of what to create. I think it’s even harder if you’re a service based business.

I mean if I were creating videos for my own vanity, I would definitely create lifestyle videos, but my lifestyle is too lazy and stagnant for that.

AND, if I had a product based business, I would create videos that showcased my products and how awesome they are.

So if I’m a service based business, which I am *wink*, what kind of video content should I create?

Well, there are actually 3 different ways to create your content.

3 simple ways to brainstorm video content

Client pain points

The first is kind of obvious and the easiest when you’re starting off creating video content and that’s your client pain points.

What do I mean by that? It means create videos on the problems that your clients are complaining about.

This video is a great example of that.

If you don’t know, On Wednesdays, We Go Rogue. No for real, that’s the name of my newsletter. Well, one of my subscribers actually hit reply and asked me about video content ideas.