Create engaging videos with B Roll Footage

Create engaging videos with B Roll Footage

Are you creating videos for your business, but they’re looking kind of boring? Well one way you can make your videos more engaging is to use B-Roll footage.

Sometimes it can get a little boring watching someone talk on and on about a subject. It sort of feels like watching a lecture sometimes.

Today, I’m going to talk about B-roll footage and how it can help entrepreneurs make their videos more engaging.

So, what’s B-roll footage. It’s basically the images you see that’s not the main image. So while I’m talking, I could cut away to or switch to another image, but you still see my voice.

B-ROLL IDEAS FOR SERVICE-BASED ENTREPRENEURS

Usually the image or footage has something to do what I’m talking about. So right now, I just cut away to another footage, but use still hear my voice talking, but you don’t see me.

That’s B-roll footage.

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KEEP VIEWERS WATCHING: HOW TO ADD END CARDS TO YOUR YOUTUBE VIDEOS

How to create a YouTube end screen

Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.

So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.

How to add end screens to your videos.

YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?

Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.

So let me show you how to do that. First, of course, we need to upload a video, now you want to  create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.

So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.

The Ultimate Guide to Uploading your YouTube Video checklist
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GET FOUND ON YOUTUBE: HOW TO USE TUBEBUDDY

How to use TubeBuddy for YouTube

Want to get found on YouTube? Use Tubebuddy to help you optimize your channel so you can get found in the search results.


How do you get people to watch your videos?

Well, they have to find you first.

Today I’m going to show you how to get found on YouTube. So, I talked about how you need to use keywords that your target audience searches for in your title, your description, and your tags.

Well, how do you know that you’re using the right keywords? The answer is TubeBuddy. Let’s not lie, I’m pretty lazy. I mean– Super efficient. I don’t have the time to waste searching online for the best keywords, researching titles, researching tags, all this stuff. Because you know, I have a business to run. I have clients to work with, I have video content to make, blog posts to put out, newsletters, social media, and all the other things that I want to  do for my business.

Instead, I use TubeBuddy to research tags and headlines for my video.

So, here’s how to use TubeBuddy for YouTube.

Okay, so first we’re going to research titles for YouTube videos. So, this is basically how I come up with my headlines, titles, whatever you want to  call it for YouTube. One of the videos I created was about uploading your YouTube videos, so I’m going to start with ‘upload videos to YouTube’.

Then you just click Show Keyword Score, and it’s bad. So, I do not want to  use this for my YouTube title. Maybe ‘how to upload videos to YouTube’. And I’m going to show keywords, but you’ll also see these related searches, ‘how to upload videos to YouTube from Xbox One’, ‘from iPhone’, ‘from PS4’. Let me click on one of these. Ugh. It got better but it’s not great. This one says very good, so I went ahead and used this as my title for my video.

The Ultimate Guide to Uploading your YouTube Video checklist
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Save time and create default descriptions and tags on YouTube

Save time and create default descriptions and tags on YouTube

Want to save time typing in the same YouTube description and tags? Create a default description and tags.


Do you copy and paste the same details for your description and tags for every video you upload to Youtube? Or worse, do you type it in every time you create a new video? Well in this video, I’m going to show you how to create a default description and default text so you don’t have to do that anymore.

Create default descriptions

The first thing you’re going to do is open up a document and write out all the details that you want to include in every video you upload. So, I like to use Google Docs.

Okay so first, we have to make sure that we’re logged into Youtube of course. So we’re going to go to Youtube Studio (beta) and if you’re not in this beta mode, it should be Creator Studio.

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5 THINGS TO DO BEFORE YOU SCHEDULE YOUR YOUTUBE VIDEO

5 THINGS TO DO BEFORE YOU PUBLISH YOUR YOUTUBE VIDEO

Ready to hit publish on your YouTube video? Make sure you do these 5 things before you schedule your YouTube video.

01 Titles

I’m going to show you the five things you need to do before you hit publish on your YouTube videos. So, the first thing you need to do when you upload your video is, of course, create a title for your video.

This is important because this is good for SEO. It’s  what helps you get found on YouTube when people search for keywords. So you want to make sure to use keywords in your title.

So I know that this video (I’m uploading) is about uploading videos to YouTube, so I know that my title has to have “upload” and “YouTube” in it. Okay, so I’m going to name this video ‘How to upload and schedule your YouTube video from computer’.

02 Description

The second thing that’s great for SEO is your description. You want to make sure that you always have a description for your video. It’s also important to have your keywords in your description. You probably want to have one to two sentences and you want to make sure that they include the keywords that your target audience is searching for.

I made sure that the keywords “how to upload your video to YouTube” is included, “learn how to upload and schedule your video to YouTube”. Because I want to make sure that the people who are looking for ‘how to upload a video’ or ‘how to schedule a video for YouTube’ find me.

03 Tags

The next thing I want to do is create tags. Tags are also good for SEO. The tags I want to include are “how to upload your video to YouTube” “how to schedule your video” “how to schedule your YouTube videos” Okay so here are all the keywords that I want to use: “upload video to YouTube” “how to upload video” “upload video” “YouTube tips” “how to upload video on YouTube”

The Ultimate Guide to Uploading your YouTube Video checklist
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How to upload and schedule your YouTube video

How to upload and schedule your YouTube video

So you’ve filmed and edited your video, but now you need to upload it to YouTube. In this video, I’m gonna show you how to upload and schedule your video to YouTube.

Before we upload the video the first thing we need to do is, of course, log in to our YouTube account.

So, I’m already logged in. Now I’m gonna go to this little camera icon with the plus button. When you hover over it, it says ‘create a video or post’. So you just click on it. Then you have the option of uploading a video or going live. So we’re just gonna upload a video. Then you just need to select a file to upload. I’m just gonna pick this video right here.

So then we’re gonna go to the right where it says private. You can either make the video public or you can schedule the video. When you make the video public it’s gonna go live as soon as this video finishes uploading.

 

The Ultimate Guide to Uploading your YouTube Video checklist

But I’m gonna schedule the video.

I’m gonna choose January 10th at 10:00 a.m. Then you see this little button right here, ‘publish on Thursday, January 10th’, and then click, and it’s scheduled. That’s how you upload a video to YouTube.

So now you know how to upload your video, but don’t hit publish yet. In the next video, I’m gonna show you the five things you need to do before you hit publish. So if you’re not subscribed go ahead and subscribe, and hit the little bell notification, and you’ll be notified when the new video comes out. I’ve also created a checklist for you.

Grab your checklist here.

Are you launching a YouTube channel this year? Let me know in the comments below.

 

– Paigon

 

The Ultimate Guide to Uploading your YouTube Video checklist

 

How to upload and schedule your YouTube video How to upload and schedule your YouTube video How to upload and schedule your YouTube video How to upload and schedule your YouTube video
Video Editing and design for Heather Hartman Coaching
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Video Editing and Design for Heather Hartman Coaching

When Heather Hartman first hired me, she wanted me to edit her Facebook live videos into IG TV videos.

If you ever been to a Facebook live, you know that there’s a lot of distractions when you’re live. The reason most businesses go on Facebook live is to give information to their audience. BUT, because it’s live, you also want to talk and interact with your audience.

The combination of giving the information and engaging with your audience makes the video longer than it needs to be. I was tasked with editing out all the small talk and repetitive information so that it’ll fit into the IG TV standard of 10 minutes.

Besides the usual editing of sound, lighting, and bloopers, I also had to change the video dimensions since IG TV is usually viewed on the phone.

Here’s one of the videos I edited for Heather Hartman Coaching.

 

 

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A post shared by 🦄 Visibility & Biz Coach (@heatherhartmancoaching) on

 

Check out Heather Hartman’s IG TV videos here.

Once we finished this project, Heather Hartman wanted to start a YouTube channel and get serious about creating content.

For this project, I’m taking on the role of her Channel Manager and creating the thumbnails for each video.

 

 

Check out Heather Hartman’s channel here.

 

Package: Video Editing

 

Video Editing and Design for SEEKAYSEE
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Video Editing and Design for SEEKAYSEE

This project is kind of a passion project. I’ve always wanted to step into the realm of beauty, fashion, and lifestyle vlogs.

I stumbled upon SeeKaySee on YouTube searching for cruelty-free beauty tutorials. I saw her doing one of her creative makeup tutorials and started stalking her on Instagram.

We messaged each other a few times and I started going to her live Twitch streams. If you haven’t been to a live Twitch stream, it’s amazing. It’s like attending a live show and interacting with the host and other people in the chat.

The downside of Twitch streams is they are long and their focus is mainly on gaming, but I think it definitely has potential (for business and other genres).

Getting back on topic, I thought it was a waste not to create shorter videos of her makeup tutorials and add them to YouTube, and that’s how this collaboration came about.

I started repurposing Chris’s 3-hour Twitch videos so they could become short makeup tutorials for YouTube. This sort of morphed into other video ideas.

Check out the video below of funny moments from SeeKaySee. I had fun editing together her funniest moments and adding graphics to match the mood.

https://www.youtube.com/watch?v=SWV8Cw6PV48&t=27s

Here’s a video from Twitch to IGTV

Want to check out her live Twitch stream? Click here for her channel.

Package: Video Editing and Design

Video Editing and Design for The Virtual Savvy
· ·

Video Editing and Design for The Virtual Savvy

I’ve been dragging my feet updating my portfolio, but I’m excited to present some of the work I’ve been doing. 

I'm the best

Bragging aside, I was excited to work with Abbey Ashley from The Virtual Savvy. The actual video was already edited, but she wanted to add graphics.

This’ll sound lame, but at first, I wasn’t going to take on the project, but I changed my mind for 2 reasons.

Number 1, I try to say yes to projects as much as possible because I think everything is an opportunity to learn and grow as a person. Number 2, I watched Abbey’s video and fell in love with Abbey’s personality.

I continued to be impressed by Abbey during this project because of her professionalism. It struck me that this must be the essence of being a VA. This excited and inspired me to go all out for this video.

For this project, I used Adobe After Effects because (this is my personal opinion) the graphics tend to have a more high-quality look. I also envisioned using text and wanted to animate them.

In the end, I loved the overall look of the video. Watch the video below to see the finished product.

 

 

Package: Video Editing

The 5 most important pages you should have on your website

The 5 most important pages you should have on your website

Before you start designing and making the copy for your website, you want to know what you should have on your website. If you’re just getting started, you should start with the basics. Here are the 5 most important pages you should have on your website.

Wait! I also want to mention this isn’t for someone who’s creating a one-page website. This is for someone who’s trying to build an empire. You want to create a blog, store your YouTube videos, create a podcast, sell services or products, etc. You’re planning on growing in the future. If that’s not you, you can just create a landing page.

Ok, back to the important information.

The 5 most important pages you should have on your website

01 Where am I?

First and foremost, you need a home page. This is the most important page on your site. Why? Because if your audience lands on your page through your blog post, video post, Pinterest, or wherever they clicked on your link in this infinite world of the web, they’ll head to your home page if they liked what they saw from the page they landed on.

Your homepage should have the most important information about your website on it. If you’re stuck on what to put on it, then here are some questions that will help you.

  • Who am I helping with this website?
  • What’s this website about?
  • What do I want my audience to know me for?
  • How do I let my audience know that they’re in the right place?
  • What do I want my audience to do next?

My homepage is called ‘Start Here’. The title is not great for SEO, but I want to make it easy for people to know where to start if they’re new to my website. On my homepage, you know that my name is Paigon (not Natasha Lane), and I help vloggers and entrepreneurs elevate their video content through design and editing so they stand out online and become THE authority in their field.

With this statement, you know that this website is for vloggers and entrepreneurs who create videos. Not only that, but they’re serious about creating videos because they want to become THE authority in their field. You also know that I do it through design and editing. Not into video or design? Then you’re in the wrong place. If you are, then welcome, take all the information I have and grow your empire with me!

If you don’t tell them what the site is about and who it’s for, then you’re confusing the people who land on your website. They just want to know that they’re in the right place. Once they know, they’ll keep coming back for more.

02 About page

I did a whole post on the feature you should have on your about page, click here to check it out. You know what happens when you assume, right! I’m going to take the risk. If you have a website, I assume that you’re doing it for profit. I mean, it cost money to have a website, so you at least want to make enough to maintain it.

There’s just one thing that you need to know if you’re a small business or doing it all alone, and that’s people buy from other people. This is your biggest weapon and that’s why your about page is so important. On this page you should answer these questions:

  • Who are you?
  • What do you do?
  • Why should I buy from you?
  • What’s so awesome about you?
  • How can you help your audience?

You don’t have to put your whole life story on your about page if you’re a private person. Just make sure you answer the most relevant questions that your audience is interested in. Read More “The 5 most important pages you should have on your website”