Brand x Web Design for Hue x Blush

*Hue x Blush is a fictitious company for my portfolio.

Overview

Hue x Blush is focused on beauty and fashion. They began as one lifestyle blogger and expanded into a company that shares articles and videos on women’s needs.

Target Audience

This site caters to women 16 to 45. They give advice on fashion, beauty, fitness, career, and health. Their target audience loves to read Shape, Marie Claire and they love to watch shows like The Mindy Project and Ugly Betty.

Inspiration Board

Here are the images that inspired the brand for Hue x Blush.

Brand x Web Design for Hue x Blush moodboard

Logo

The main logo.

Brand x Web Design for Hue x Blush logo

 

The variation logo.

Brand x Web Design for Hue x Blush variation logo

 

Brand Board

This board showcases the final logo, typography, color palette, and so on.

 

Brand x Web Design for Hue x Blush variation logo brand board

Collateral items

Patterns

Brand x Web Design for Hue x Blush variation logo brand board pattern3

Brand x Web Design for Hue x Blush variation logo brand board pattern2

Brand x Web Design for Hue x Blush variation logo brand board pattern1

Blog Post Graphics

Hue x Blush is image-centric, so they just needed images that were edited to fit their brand.

Brand x Web Design for Hue x Blush variation logo blogpost1

Brand x Web Design for Hue x Blush blogpost2

Brand x Web Design for Hue x Blush blogpost3

Social media templates

Brand x Web Design for Hue x Blush socialmedia-2

Brand x Web Design for Hue x Blush socialmedia-1

Video Title Graphics

Brand x Web Design for Hue x Blush lifestyle

Brand x Web Design for Hue x Blush FASHION

Brand x Web Design for Hue x Blush BEAUTY

The intro video

Outro graphic

 

Brand x Web Design for Hue x Blush outro

Website

Brand x Web Design for Hue x Blush website

Designer: Paigon Davis

Package: Multimedia Empire (coming soon)

Click here to view the website.

This is based on the logo x branding template. View the Logo x Branding template here.

Project Summary

Originally, Hue x Blush was inspired by fashion magazines. Surprisingly, the mood board came out differently than I first thought. So the brand went into a different direction. The brand is still minimalist in design, but with pops of colors.

Instead of black and white becoming the main theme, the colors became licorice and white smoke. Those colors, along with blue lagoon, dark sienna, and pale violet-red, became the main color palette. Because splashes of color are present, it’s the inspiration for the splashes of color on the variation logo. The splashes of color are also in the intro video.

Since the overall theme is minimalism, the intro video and outro graphics are kept simple and clean. The overall design of Hue x Blush is clean, minimal, and chic, with splashes of fun created by the patterns and colors chosen.

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