*This Brand x Web Design for Pink Tint is a fictitious company created for my portfolio.
Overview
Pink Tint Productions is a music production company specializing in independent music. They support artists who are bold and charismatic.
Target Audience
They produce young talent between the ages of 18-40 (mostly female). They specialize in independent music with an edgy style. Think Lady Gaga, Nicki Minaj, and Black Pink.
Inspiration Board
Here are the images that inspired the atmosphere for Pink Tint.
Logo
The main logo.
The variation logo.
Brand Board
This board showcases the final logo, typography, color palette, and so on.
Collateral items
This is the letterhead and envelope.
Pink Tint’s business card and thank you note.
Examples of social media templates.
Website
Designer: Â Paigon Davis
Package: Brand x Web Design
*This is not a WordPress site. I coded this with HTML, CSS, and Javascript.
View the website here.
This was based on the logo x branding template. View the Logo x Branding template here.
Project Summary
The mission was to showcase Pink Tint’s bold, stylish, and fun persona. Obviously, pink was going to to be the main color, but the problem was how can we get edgy without being too frilly.
Looking over the inspiration board, it was clear that a bold blue and purple would compliment the pink tones. The colors created an almost cotton candy-esque theme with an edge. A handwritten font showcases a chill, go with the flow, atmosphere. This font was perfect because it was carefree while steering clear of being too feminine.
To keep with the aesthetics, the photos were edited in Photoshop to bring out more pink tones and become more vibrant (all the photos were free stock photos).
If you have any questions or comments about this portfolio, feel free to contact me or comment below.
