What's a brand style guide
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What’s a Brand Style Guide

One of the things I provide in my brand package is a brand style guide. I think it’s one of the most important things to provide to keep the brand uniform. Just in case I’m not available or needed as a designer for retainer, it’s the perfect way for clients to keep expanding their brand consistently.

What’s a Brand Style Guide

So what’s a brand style guide? It’s basically a manual for your brand. It’s a guideline for the design elements of your brand that showcase the mood and tone of the company.

Why is a brand style guide important? It’s a guide to keep your brand consistent. If I had to use one word to describe branding, it’s consistency. A brand style guide will help keep the brand uniform. If you’re planning on expanding, the brand style guide will be useful in creating new graphics and marketing that is consistent with the brand.

Your business bible

I like to think of the brand style guide as your business bible. It’s a reference and guide to keeping your brand style uniform. Even though you’ll have creative ideas of how you want to market your brand, the design elements will always be the same.

what's a brand style guide - Devil wears prada gif

For example, if you started off just blogging, but want to expand into creating videos, all you have to do is reference your brand style guide and use the same brand elements. No matter the content of the video, as long as the brand elements are the same your brand will be recognizable. Read More “What’s a Brand Style Guide”

5 Tips For Providing Your Designer With Helpful Feedback
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5 Tips For Providing Your Designer With Helpful Feedback

During the design process, there are always revisions from the client. It’s always great to give helpful feedback so that it will help the project run smoothly, quickly, and easily. I don’t think these tips apply only to designers. All these steps can apply to giving feedback in any industry. These are the tips I use for work or when I’m in mastermind groups and have to give my opinion. Here are the 5 tips for providing your designer with helpful feedback.

5 Tips For Providing Your Designer With Helpful Feedback

01. When you’re listing revisions use bullet points or numbers.

This is something I do all the time. I like to keep things clean and concise. I wouldn’t say I’m a neat freak, nevermind I am. I mean even the mess on my desk is organized in some way. It just looks messy.

Creating bullet points and numbers makes everything look clean and organized. For example, look at this blog post. All the tips are numbered and separated. If I didn’t add the numbers then it would just be one big blob. No one wants to read things that look cluttered and messy.

Another reason to keep things numbered is that I don’t want to miss any feedback. What if I read through the whole email and accidentally miss something? I’ve received long emails from family and friends who don’t organize their emails into bullet points. It just looks like one big mess and I have missed things because everything was jumbled together.

No matter what industry you’re in, it looks professional to list things in bullet points and numbers. If you’re emailing your family and friends, that would be nice too.

Example:

  • I don’t like the navigation menu in the center.
  • The text looks too small to read.
  • Can we try a different color?

Read More “5 Tips For Providing Your Designer With Helpful Feedback”

Brand x Web Design for Tutor in Tinseltown
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Brand x Web Design for Tutor in Tinseltown

Overview

Tutor in Tinseltown offers tutoring services and behavioral and academic consulting. In the future, Tutor in Tinseltown plans to expand into creating products and workshops that educate and assist parents within those categories.

Target Audience

Parents with children 4-20 who have academic, social, and/or behavioral concerns for their children.

Inspiration Board

Brand x Web Design for Tutor in Tinseltown mood board Read More “Brand x Web Design for Tutor in Tinseltown”

Questions To Ask Your Designer

5 Questions To Ask Your Designer On A Free Consult Call

I’m not good at improvising. I think most of us aren’t. So when I take a call or go to an interview I’m always prepared. I look up the questions that someone will potentially ask me and then I rehearse my answers. Since a consult call is like a short interview, I’ve prepared 5 questions to ask your designer on a free consult call. Read More “5 Questions To Ask Your Designer On A Free Consult Call”

photos you can use to brand your business
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Photos you can use to brand your business

A lot of people don’t know that photographs are part of branding. When you’re adding photos to your website and social media accounts, it’s important to make sure they match your brand style, so your audience will become more familiar with your brand. If not, then it would be hard to recognize your brand from any other account, and you want your account to be recognizable and attract your audience. Here are 3 types of photos you can use to brand your business. Read More “Photos you can use to brand your business”

Branding and expanding your multimedia empire
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Branding and expanding your multimedia empire

In part 1 of How to build your multimedia empire, I talked about fear, how to get over fear, content ideas, and outlining ideas. If you missed it, check it out here. In this post, I’ll be going over branding and expanding your multimedia empire.

Branding and expanding your multimedia empire

Once you make the leap into creating video content, you want to focus on your brand. Your brand consists of everything from your image, scenery, voice, and so on. You want to make sure that you’re projecting the image you want to create. Read More “Branding and expanding your multimedia empire”

build your multimedia empire
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How to build your multimedia empire : Part 1: Getting over obstacles and making your mark

Congrats! You already took the first step into creating your multimedia empire and that is seriously considering it. I don’t want to waste your time, so this post is geared to those who already have evergreen content (newsletters, blogs, etc.) or videos (YouTube, webinars, workshops, and live video tutorials) that they want to use to start building/expanding their audience. Here’s how to build your multimedia empire. Read More “How to build your multimedia empire : Part 1: Getting over obstacles and making your mark”