If you want to be legit on YouTube, it’s not about filming and uploading anymore. With all the competition, users are looking for high-quality content to consume. Everyone knows that audio and video quality are important. In fact, it’s easier than ever to record high-quality content with just your phone. So what’s the next step? Design. To look professional, you need a brand and a website. Here are 5 reasons a Youtuber needs a graphic and web designer.

5 reasons a Youtuber needs a graphic and web designer

It’s time to look professional. I’m not talking about wearing a suit and tie. I’m talking about looking like a legit business, or an authority in whatever content you’re creating.  It has to look like you have a production team producing your video, even though it’s just one person. Besides saving you time and energy to focus on creating your videos, here are the ways that a designer can help elevate your YouTube channel.

01. Logo and branding

One of the first things you must have to look professional is a logo. Your logo will be everywhere and help with brand recognition. You’ll use your logo on your YouTube channel in the channel art, your YouTube video, on your website, media kit (if you plan to apply to affiliates), business card (if you plan to network), and so on.

Besides your logo, you also need a graphic designer to research and develop your brand. Why is branding important? You can think of it as creating a signature style for your channel and other assets. It keeps everything consistent. You’ll use the same fonts, colors, imagery, and so on. Sounds boring, right? Well, this helps with brand recognition. If you keep using the same style, people will start to know you for it. Not only that, but it saves you time in content creation. You’ll never have to guess which font and colors to use because it’s already decided.

02. Title graphics and channel art

A graphic designer can design your channel, title, and thumbnail graphics for your videos. If you already have an established brand, this will help with brand recognition. For your YouTube channel, the cover art is the main graphic on the page. It should showcase the important details of your channel.

Another thing you might not think about is the branding watermark on the bottom right side of the video. This graphic is usually the logo, but it could be a submark or an icon that’s relevant to your brand.

Thumbnails are the first thing people see when they’re browsing videos. Great thumbnails will obviously get more click-throughs. Not only that, but some people will also use title graphics in their videos to showcase what the video is about. Check out this video from Jenn Im for an example of cool title graphics. You’ll see that her thumbnail video and title graphics are completely different. Read More “5 reasons a youtuber needs a graphic and web designer”

Want to keep viewers watching your YouTube videos? Learn how to add an end screen to your YouTube video.

So you want people to keep watching your videos after they’ve found you? Well, there’s an easy way to do that, and that’s end screens.

How to add end screens to your videos.

YouTube is great, because once people find your videos, and they like you, they’ll binge-watch all your videos, so why not make it easy for them by adding an end screen?

Before we get started, make sure you’re logged into your YouTube channel, of course, and just so you know, you can actually add an end screen to a video that you’re uploading, or an already uploaded video.

So let me show you how to do that. First, of course, we need to upload a video, now you want to  create an end screen. So, the point of the end screen is to keep people watching your videos, so they can keep watching your most recent video, your best video, and you can also have a subscribe icon.

So on the right hand side, I already put in the subscribe button. I’m going to add an element, I’m going to add ‘Video or Playlist’, and I’m going to put ‘Most Recent Upload’.

What’s a Channel Manager? Well, it’s someone that you add to your channel who manages your YouTube channel. This is a great option for Vloggers who want someone to do all the things for them on YouTube without giving them ‘Owner’ status. As a channel manager for my clients, I upload and schedule videos, add thumbnails, write in the description and tags, and add end cards to videos. All my client has to focus on is creating the content. Here’s how to add a channel manager to your YouTube channel.

How to add a channel manager to your YouTube channel

01 Login to your account.

02 Under your icon, in the top right, go to settings.

03 You’ll automatically be in the account section, but just in case, go to account.

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04 Under account, go to the bottom of the page and click add or remove managers.

05 You should see a blue button labeled ‘Manage Permissions’. Read More “How to add a channel manager to your YouTube Channel”