What's the point of branding?

What’s the point of branding? Do I need a brand? Is branding really important? Keep watching to find out more.

What’s the point of branding?

If you’re doing business online or promoting yourself online, you probably have seen blog posts and videos on branding.

But is it really important? The short answer is yes, but I’m going to give a short, long answer instead by starting off asking ‘what’s branding?’.

What is branding?

Branding is the perception that your audience has about your business, your products, or you as a person.

In short, no matter if you have an established brand or not, you’re still being branded.

Even though we like to think otherwise, looks matter. You’re always going to be judged by your appearance first. That’s exactly why branding is important.

Branding basics

So what helps create your brand or the way people perceive you? That’s your brand identity.

It consists of your logo, icons, typography, the colors you use, your web design, images you use, and your voice, which is both the way you speak and the way you write.

These elements are the basics of branding. By choosing the right colors, language, and other elements, you can attract your ideal target audience.

On the other hand, you know your brand isn’t working if it’s not attracting your ideal target audience or their perception of you is the opposite of what you want.

For example, did you know that the color blue is an appetite suppressant? If you’re in food service, you probably want to avoid the color.

BUT, if you’re in the business of helping people lose weight, this might be a great color. I wonder if that’s why My Fitness Pal and Weight Watchers use the color blue.

Building your brand online (the secret to branding)

Now that you know what branding is and how brand identity helps in establishing a brand, what’s the point of branding.

Well, there’s a lot of reasons, but I’m just going to focus on 2 reasons.

#1, branding builds loyalty and trust. If your audience believes that you’re like them, then they’ll gradually trust you and loyally buy from you instead of your competitors.

#2, branding increases your authority and credibility. This one is kind of obvious. We’ve all clicked on a link to a website that looks sketchy. I mean when you see it, you would at least hesitate to buy something from them because you think that they’ll scam you.

None of those sites have great branding. All the big-name businesses have professional branding. Chanel, Nike, ABC, Target, and even celebrities have professional websites.

Need help branding your YouTube channel? Sign up for my free 5-day email course ‘Brand your YouTube channel’ here.

Recap

If there’s one thing I want you to take from branding, it would be that branding builds recognition and helps you stand out online.

The secret to building a recognizable brand is being consistent. Use your brand elements on your website, your social media channels, your YouTube channel, on your products and whatever you create. Just keep consistent.

Then one day, your audience will be able to recognize your content and products by your brand elements.

Like, oh, isn’t that Paigon’s thumbnail? Did she upload a new video? Goals, right?

Are there any brands you recognize by their brand elements? Let me know in the comments below.

If this video was helpful, be sure to subscribe, share with your friend, and hit the like button so I know to make more videos like this!

-Paigon

FROM THE YOUTUBE DESCRIPTION:

BRAND YOUR YOUTUBE CHANNEL: https://natashalanedesignco.com/brand-youtube/

Video

3 free options to record your computer screen for your service-based business

March 4, 2019May 15, 2019

If you’re just getting started creating videos, then the first type of videos you should create is *drum roll please* ‘HOW TO” videos. Here are 3 free options to record your computer screen for your service-based business to get you started on creating tutorials.

There are many reasons you might want to record your computer screen. You might want to train an employee or contractor how to do something, you might want to show your clients how to do something, or you might want to show your audience how to do something.

Basically, you’re creating a tutorial on how to do something.

Hello, and welcome back to my channel. Paigon here, and in this video I’m going to give you 3 free options to record your computer screen.

3 free options to record your computer screen for your service-based business

The first options is for Mac users. It’s also the option I use the most, and that’s Quicktime. Quicktime comes already installed on your iMac and MacBook, which I have both.

I don’t know if it comes with iPhone because I went rogue and bought a Samsung instead. Sorry iPhone fans, but I’m team Samsung on this.

Let me know in the comments if you know if Quicktime is also preinstalled on iPhones.

If you’re not a Mac user, then these next 2 options are for you.

The first is Zoom. I use it for discovery calls, calls with my clients, and coffee chats. I’ve also attended a lot of meetings on Zoom. But did you know you can share your screen on it?

Yes, so if you already use zoom for client meetings, then you should definitely try it for recording your computer screen.

The 3rd option is the best if you don’t want to download an app to your computer. It’s totally on the internet. In fact, you have to have a Google account because it’s a Chrome extension.

This one is called Loom. You can sign up using your Google account or your Slack account.

I know a lot of business owners use Loom to record tutorials for their employees. I’ve used it to send a quick video to my client on how to do things on YouTube.

The other great thing about Loom is you edit your video after you record it, so it’s super convenient.

Those were your 3 free options to record your computer screen. Let me know in the comments below if you’ve used any of these tools and which one is your favorite. If you like this video then hit subscribe to get my latest videos.

-Paigon

YouTube

What should you put in your YouTube description?

August 27, 2018September 17, 2018

Are you typing in a description for your YouTube videos? If not, you definitely should be. Why? Because it’s important for SEO (Search Engine Optimization). It helps your videos get in front of your target audience. As an added bonus, you can also add important links and information to your description. So what should you put in your YouTube description? Keep reading to find out and I’ll also show you the easy way to add all the information you want to put in your description and never have to think about it again.

What should you put in your YouTube description

The #1 thing

The first 2 sentences in your description should be relevant to your video. These sentences are important for SEO. Because of this, you should create sentences that include the keywords that your target audience is searching for. For example, if I was creating a video on branding specifically for YouTube, I would write something like:

Are you an entrepreneur who wants to attract their target audience on YouTube? Check out this video on how to brand your YouTube channel to look like the AUTHORITY in your niche.

This sentence has all the keywords I need. I’m targeting entrepreneurs and the video is about ‘how to brand your YouTube channel’. You can get even more specific than this depending on your audience and what your goals are. For example, if I’m targeting female entrepreneurs, I would add that instead of just entrepreneurs.

Utilize the default

After the first 2 sentences, you should put in other information that is helpful to your audience or links that you want your audience to click on. Here is a list of items that you can add to your description.

Links to your opt-in or freebie
Affiliate links
A link to your Facebook group
Subscribe link
Email newsletter link
Links to your social media channels
An about you section

If you’re going to reuse the same information in your description, then you should create a default description. This will automatically add the information to your video every time you upload a new video. This is what I do for my videos and also my clients’ videos. The first 2 sentences are the only sentences that change in the description.

Here’s an example of my default description:

Branding · Video

Branding on YouTube (How to create videos for your brand)

May 1, 2023April 23, 2023

Okay, you know you want to create videos for your brand, but how do you get started? Most people focus on the technical aspect of filming videos. For example, planning, creating a script, what kind of equipment to use, how to edit videos, and so on.

But, will that help you create a great video that showcases your brand? No. Will knowing all these things help you know what to talk about or how to portray your brand on camera? No. Knowing the production aspect of filming is great. It’s one less thing to think about during the filming process, but you still have to think about your image. That’s why I’m going to talk about branding on YouTube and how to create videos for your brand even though you’re shy on camera.

Portfolio · Process · Video

Video Editing and Design for Heather Hartman Coaching

December 17, 2018December 15, 2018

When Heather Hartman first hired me, she wanted me to edit her Facebook live videos into IG TV videos.

If you ever been to a Facebook live, you know that there’s a lot of distractions when you’re live. The reason most businesses go on Facebook live is to give information to their audience. BUT, because it’s live, you also want to talk and interact with your audience.

The combination of giving the information and engaging with your audience makes the video longer than it needs to be. I was tasked with editing out all the small talk and repetitive information so that it’ll fit into the IG TV standard of 10 minutes.

Besides the usual editing of sound, lighting, and bloopers, I also had to change the video dimensions since IG TV is usually viewed on the phone.

Here’s one of the videos I edited for Heather Hartman Coaching.

View this post on Instagram

A post shared by 🦄 Visibility & Biz Coach (@heatherhartmancoaching) on Aug 6, 2018 at 7:16am PDT

Check out Heather Hartman’s IG TV videos here.

Once we finished this project, Heather Hartman wanted to start a YouTube channel and get serious about creating content.

For this project, I’m taking on the role of her Channel Manager and creating the thumbnails for each video.

Check out Heather Hartman’s channel here.

Package: Video Editing

Branding · Graphic Design · Video

How to use a YouTube Channel Art Template to brand your channel

February 17, 2020February 14, 2020

Do you have a problem designing your YouTube channel banner? Well, there’s a YouTube channel art template for that. Everything comes already made, but you update it to fit your brand. Keep watching to learn how to use a YouTube channel art template to brand your channel.

How to use a YouTube Channel Art Template to brand your channel

If you’re not so great at designing or want to save time creating your YouTube channel banner, then this YouTube channel art template can help. I’m gonna show you how to customize this template so that it’ll fit your brand.

Client Process · Design Process · Graphic Design · Multimedia · Portfolio · Web

Brand x Web Design for Tutor in Tinseltown

March 5, 2018August 13, 2018

Overview

Tutor in Tinseltown offers tutoring services and behavioral and academic consulting. In the future, Tutor in Tinseltown plans to expand into creating products and workshops that educate and assist parents within those categories.

Target Audience

Parents with children 4-20 who have academic, social, and/or behavioral concerns for their children.

Inspiration Board

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