Surprisingly, there are a lot of logo templates being sold online. I’ve encountered a lot of pins on Pinterest showcasing different types of logos. It’s understandable since they are super cheap and an easier option than DIY (Do it yourself). So the question is, should you use logo templates for your business?
Is it a good idea to use logo templates?
The short answer is no, but the long answer is it’s complicated.
The short answer, which isn’t so short.
Logo templates are going against the point of a logo. Logos are unique identifiers for companies and organizations. Using a logo template takes away from the uniqueness of a brand.
When you use a logo template you risk having the same logo as other companies or worse competitors. You don’t want your customers to be confused about which company is which or think that you copied someone else’s logo.
The goal of a logo is to make you stand out from a sea of other businesses. You want your customers to recognize your business for being awesome.
The long answer for logo templates, which surprisingly isn’t so long.
The answer to the long answer is the same as the short answer: logo templates are unprofessional because they detract from your goal of building a unique brand that draws in your target audience.
Like I said, it’s complicated. When you’re starting off as a business you have budget constraints. You also haven’t established consistent customers, so at that moment you can’t afford a professional logo.
In this world of gray, it’s okay to use a temporary fix. When you’re just starting out you should focus on building loyal customers and producing your products/services. It’s okay to use a logo template as a TEMPORARY solution until you have the funds to hire a professional designer to do it for you. You shouldn’t bypass the opportunity to start your business just because you don’t have a logo.
Where to find logo templates.
You’re on a tight budget and you want to find these super cheap logo templates until you make the monies, so where should you go?
I love Creative Market because you can buy mock-ups, fonts, graphics and so on. If you click the link above, you’ll be directed to the logo templates. I’ve seen logo templates as cheap as $2 and as expensive as $200.
I like to get free goodies from The Hungry JPEG. Click on the link above and you’ll be directed to the logo templates. They range from $1-$104 as of this blog post publication date.
Canva actually has free options as well as paid. All you have to do is sign-up for a membership and login.
Note that if you do choose the cheapest logo, the chances of having the same logo as someone else is higher.
I just created logo templates! I debated a lot before I put them on sale on my website. A part of me feels like a traitor and another part of me genuinely wants to help people who can’t afford to spend a whole lot on their business.
I come from a family that was lower middle class and grew up watching my mom struggle and dream to have her own business. There are a lot of things holding her back, but if the reason was a logo (and I wasn’t a Graphic Designer), I would be very upset.
The difference between my logo templates and the other choices, are it comes with branding options:
- The Standard Logo Package is $69.95. You get a premade logo design in your business name in both a PNG and JPEG file format.
- The Logo and Business card package is $99.99. You receive the pre-made logo and a 3.5″ X 2″ business card design (front and back print ready PDF).
- The Web and Print Branding packages are $169.99. This includes:
- Logo design
- PNG (transparent background)
- 3.5″ X 2″ business card design (front and back print ready PDF)
- 8.5 x 11 invoice template in .psd format (fully editable)
- 8.5 x 11 letterhead template & Envelope PDF
- Thank You Card – 4” x 6”
- Packaging Stickers – 3” x 3”
- List of Fonts used and where to download them
- Logo design
To view the different logo options, click here to go to the shop page.
In conclusion, using a logo template is frowned upon, but if you don’t have the monetary funds to have a logo made then they are a good temporary option for start-up businesses.
What are your thoughts on logo templates? Have you used them before? Message me or leave a comment below.
-Paigon | Natasha Lane Design Co.