Brand x Web Design for Tutor in Tinseltown

Overview

Tutor in Tinseltown offers tutoring services and behavioral and academic consulting. In the future, Tutor in Tinseltown plans to expand into creating products and workshops that educate and assist parents within those categories.

Target Audience

Parents with children 4-20 who have academic, social, and/or behavioral concerns for their children.

Inspiration Board

Brand x Web Design for Tutor in Tinseltown mood board

Logo

The main logo.

Brand x Web Design for Tutor in Tinseltown main logo

Submarks

Brand x Web Design for Tutor in Tinseltown Sub mark

Brand x Web Design for Tutor in Tinseltown Sub mark

Brand x Web Design for Tutor in Tinseltown Submark

Brand Board

This board showcases the final logo, typography, color palette, and so on.

Brand x Web Design for Tutor in Tinseltown brand board

Collateral items

This package comes with 4 collateral items. Click here to view a list of the collateral items I design.

Blog template

Here are examples of 2 of the 5 blog posts from the template.

Brand x Web Design for Tutor in Tinseltown blog post template4

Brand x Web Design for Tutor in Tinseltown blog post template 1

Worksheet

Brand x Web Design for Tutor in Tinseltown worksheet

Ebook Cover

Not the exact ebook title.

Brand x Web Design for Tutor in Tinseltown ebook cover

Letterhead

Brand x Web Design for Tutor in Tinseltown letterhead

Multimedia graphics

Video Title Graphics

This is an example of 1 out of the 3 title graphics.

Brand x Web Design for Tutor in Tinseltown Title Graphic

The intro video

 

Outro graphic

Brand x Web Design for Tutor in Tinseltown Outro

Website

Brand x Web Design for Tutor in Tinseltown - Web Design

 


Designer: Paigon Davis

Package: Multimedia Headquarters

Website:  TutorinTinselown.com


Project Summary

During the consultation call, I ask questions to try to get a feel for the brand. Tutor in Tinseltown was determined to be bright and colorful. The main words to describe the business are: playful, educational, and professional. Surprisingly, while creating the mood board, the direction changed.

The images chosen by the client had a more whimsical atmosphere (which still fit the word playful) so the designs were based on this new idea, along with still being professional and educational. Since the age range for the audience’s children is 4 to 20, the goal was not to look too elementary.

That focus became the end goal. If I wanted to create something with such a broad age range, I had to think, ‘What is the goal that all parents want for their children?’ Do they want them to be doctors, teachers, engineers, and etc.? For behavior, do they just want them to be good kids or do they want them to fit in with society?

The answer is most parents, in general, want their kids to be happy, and so that’s why they want them to be successful in everything that they do. This main thought inspired the mood board. Everyone wants a ‘happy ending’ for their child. From this theme, the logo, collateral items, video intro, and website were created.

Brand x Web Design for Tutor in TinseltownBrand x Web Design for Tutor in Tinseltown